Marketing Insider Group
NOVEMBER 13, 2015
What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just […]. The post The Lost Art Of Marketing?
Savanta
NOVEMBER 13, 2015
One number in t he recently published B2B Barometer study caught my eye. Two thirds (64%) of B2B marketers describe programmatic advertising as irrelevant. That’s striking because an estimated 59% of digital ad spend in the UK, that’s £1.8 billion, is programmatic and next year it’s forecast to reach 70%. Yet, most B2B marketers still don’t see it as relevant.
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Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin.
Biznology
NOVEMBER 13, 2015
Image Credit: Isentia. Press releases are a popular tactic to gain media attention for your brand. Whether you are promoting an event or something else newsworthy happening for your company, there are guidelines that you should follow. All too often companies get so wrapped up in the content and edits when writing a release that mistakes sneak into the final copy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Convince & Convert
NOVEMBER 13, 2015
If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite.
Crimson Marketing
NOVEMBER 13, 2015
The latest marketing fail heard round the world… #BADMarketing . The post #BADMarketing from Bloomingdale’s appeared first on.
Convince & Convert
NOVEMBER 13, 2015
Are you like me and sit up late at night, wondering if it’s an ethical dilemma to pay influencers to say cool things about your brand? Or, if you decide to sponsor some posts, will those pieces of content really even work? When I set out to research this ginormous question, I started compiling a survey of questions to ask other marketers. While I was typing and plotting and planning, I realized the question isn’t a matter or marketing opinion.
Adobe Experience Cloud Blog
NOVEMBER 13, 2015
Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Almost everything has changed in this wireless world, but at the end of the day we’re all still looking to sell more stuff. It’s just the how that is evolving. The mobile channel has become more important than ever to marketers.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
NOVEMBER 13, 2015
Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth. One specific area of content performance that is essential to understanding how your audience is finding your content is Source / Medium data.
Hubspot
NOVEMBER 13, 2015
According to a 2015 Pew Research Center survey , 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average. If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students' social media habits. Universities are lucky to already have a built-in community -- and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, a
Hinge Marketing
NOVEMBER 13, 2015
You’ve published your content, now what? If you haven’t heard it, listen closely… Your content is begging to be shared and consumed by eager audiences , so don’t let all your hard work go to waste. Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership.
Hubspot
NOVEMBER 13, 2015
If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google. Its differentiator? When you search for something using DuckDuckGo, you are completely anonymous.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Leadspace
NOVEMBER 13, 2015
Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. I kept doing it as a hobby after I left the paper, with varying degrees of passion. My interest skyrocketed when I moved to the Bay Area. For someone with a love of photography and a healthy appreciation for the absurd, being in San Francisco is like being a kid at an all-you-can-eat, ice-cream-and-waffles buff
SnapApp
NOVEMBER 13, 2015
Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Connecting with your audience as people is a good place to start. If you know what your audience really cares about and what will genuinely put a smile on their face, you’re well on your way to designing the kind of content that will engage them.
6sense
NOVEMBER 13, 2015
Modern marketers are facing business and technological imperatives to integrate, optimize and hone every facet of their work. The driving force behind these changes is a highly competitive market in which marketing initiatives must drive revenue. In fact, the Content Marketing Institute’s recent survey found that 86% of marketers said lead generation was their number 1 goal. 360 Degrees of Predictive Intelligence.
Content Standard
NOVEMBER 13, 2015
Being able to analyze your content analytics is a critical component of every content marketing program. There are numerous data points and sources available to marketers these days, and understanding all the data can be the difference between flat content marketing performance and consistent month-over-month growth. One specific area of content performance that is essential to understanding how your audience is finding your content is Source / Medium data.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Terminus
NOVEMBER 13, 2015
When it comes to shifting from lead generation – in which marketers produce as many leads as possible before qualifying them later in the process – to account-based marketing, where an organization strategically considers and communicates with prospects, there’s a simple quote to sum it up. In fact, it can be captured in 11 words: “It’s the difference between fishing with nets, and fishing with spears.” – Jon Miller.
Content Standard
NOVEMBER 13, 2015
Where are your videos right now? For many marketers, the answer is the same three places: Homepage of your website. Social media. YouTube. These are tried and true host locations for improving retention and engagement that B2C companies, in particular, are familiar with. But when it comes to your video marketing strategy, many B2B brands may fall outside of this equation.
KEO Marketing
NOVEMBER 13, 2015
A new survey indicates that while many interactive marketing agencies realize the tremendous potential value that video can offer as a marketing tool, this tactic is still proving difficult for many of them to master. A new Video Marketing Strategy Survey Summary Report looked at the ways in which marketers are using video content, as well as the challenges they face in utilizing this form of content effectively.
LEADership
NOVEMBER 13, 2015
While many people enjoy spending time outside during the winter season, making snowmen or cross-country skiing, others feel more comfortable having cozy get-togethers indoors with friends and loved ones. Socializing online, however, is an all-seasons activity – you can do it anytime, anywhere, and it’s more popular than ever. Savvy marketers are targeting these online audiences, with some pretty effective results.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
NOVEMBER 13, 2015
Did you know that Elon Musk collects James Bond memorabilia ? Or that television host Bob Barker trained in karate under Chuck Norris for eight years? The hobbies we keep reveal a lot about our personalities. But did you ever stop to think that there are some hobbies out there that can actually make you smarter? Depending on the pastime you choose, there's a chance you could be improving your recall, enhancing your cognitive skills, or even boosting your spatial recognition.
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