PureB2B

JANUARY 30, 2024

By aligning marketing and sales, improving lead quality, and making efficient use of resources, BANT leads play a pivotal role in marketing success.

Leads 81

Leads Lead Marketing Qualified Leads Efficiency 81

SendX

JANUARY 30, 2024

Bare with us for a moment as we geek out on email MTAs. We feel it’s important to understand what email MTA means if you’re working on email marketing platforms. Because of this, we’re going to spend this article educating you on a not-so-exciting element of what it is we do here. But, we think if you can hang in there until the end of the post you will learn a thing or two!

Education 221

Education Email Marketing Spending Marketing 221

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Salesforce Marketing Cloud

JANUARY 30, 2024

When forecasting your company’s financial future, the right calculations can make the difference between on-target projections and missed opportunities. You might think you know when your sales are up or down (and how that affects the bottom line), but are you using the right formula? If you’re unsure, look no further: The percentage of sales method is one of the most easiest ways to calculate forecasts, according to Harvard Business Review.

Forecasting 114

Forecasting Correlation CRM B2B Sales 114

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Sentry.io got rid of all advertising and tracking cookies last July.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. The organizations the policies impact are the ones who’ve irresponsibly collected or bought email lists, and whose strategies rely on mass emailing rather than strategic, targeted co

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan , in the upcoming two-day master class, “Excelling in email marketing.” The master class is aimed at email marketers with one or two year’s experience under thei

Class 115

Class Email Marketing Bundling Advertising Agencies 115

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BOP Design

JANUARY 30, 2024

Draft, schedule, send, repeat. If this describes your firm’s email marketing strategy, it’s time to step into the light and. The post B2B Email Marketing Trends, Best Practices, and Tips appeared first on Bop Design.

Email Marketing 98

Email Marketing Practices Trends B2B Marketing 98

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The center is intended to accelerate and optimize marketing decision-making. The driver behind the innovation is the finding that 50% of U.S. and U.K. B2B marketers identify budget constraints as their main challenge. Brands are adapting to fewer resources by consolidating teams and job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%).

Advertising Agencies 103

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 103

Content Marketing Institute

JANUARY 30, 2024

Your brand strives for perfection, whether it’s the company’s public image, a seamless campaign message, or flawless email distribution. But your brand has flaws, and that’s a lesson every brand storyteller must learn.

Storytelling 100

Storytelling Distribution Campaigns Brand Identity 100

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Data security is essential for building and preserving customer trust.

Privacy 101

Privacy Ad Building Work Management Marketing Management 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SmartBrief - Marketing

JANUARY 30, 2024

Multicultural marketing in the US is expected to grow 8% in 2024, per PQ Media , though it’ll still account for less than 6% of total marketing spending this year. While 8% growth is definitely not bad, it’s still underwhelming, considering the US Census Bureau expects the country to be “minority white” in about 20 years. And, you don’t have to wait that long for some age groups.

Practices 93

Practices Advertising Agencies Planning Best Practices 93

CMSWire

JANUARY 30, 2024

Once the website launches, the real work begins, instead of the end of the journey, this is just the starting point. Continue reading.

Marketing Websites 104

Marketing Websites Brand Identity Branding Personalization 104

Brandwatch Marketing

JANUARY 30, 2024

Social media SEO is a hot topic, with millions of consumers using social media to search for their next favorite product. Here's what you need to know.

Social Media 95

Social Media Media Optimization Brand Identity 95

Modern B2B

JANUARY 30, 2024

Identifying technology to support marketing Despite a newfound agility and openness to learn, larger organisations (1,000+ employees) inherently face challenges when implementing new strategies and technologies, according to our research. The dynamic nature of the marketplace means adaptability is key, but this can sometimes conflict with long-standing organisational habits or cultural resistance.

Work Management 80

Work Management Marketing AI Marketing Management B2B 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

JANUARY 30, 2024

Large companies are investing in enterprise LLMs, left and right. Why? These LLMs lay the foundation for AI tools that can chat with shoppers, detect fraud, diagnose medical issues, and much more. Want to translate a product explainer in 10 languages in minutes, while staying true to your brand voice and tone? An enterprise large language model (LLM) can do that.

API 78

API Training Privacy CRM 78

SmartBrief - Marketing

JANUARY 30, 2024

Developments in IPTV standards from region to region Customers stereotypically change channels all the time, but TV channels have done a lot of changing themselves in the last few years. As streaming and linear programming converge, viewers want better audio and video quality, technology improves and climate change makes alert systems crucial, nations around the world have pursued upgrades to their digital TV standards.

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

CMSWire

JANUARY 30, 2024

For all the benefits it brings, data causes multiple harms. How can CX and marketing leaders do their part? Continue reading.

Marketing 94

Marketing 94

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. That’s according to a survey of 2,000 consumers by Sinch Mailgun , a San Antonio-based company that makes a variety of email marketing tools.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Seismic

JANUARY 30, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please find the first post in the series about change management here.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

CMSWire

JANUARY 30, 2024

Amazon will ship for free if you don’t have Prime. So, why do 200 million of us need it? Continue reading.

Amazon 96

Amazon 96

Choozle

JANUARY 30, 2024

Welcome to Denver, where 300 days of sunshine, a rich cultural scene, and diverse neighborhoods await. In this blog, we explore the dynamic landscape of downtown Denver, shedding light on Choozle’s exciting move to 1125 17th Street. Join us as we uncover the city’s top attractions, hottest restaurants, diverse art scene, various neighborhoods, and how the city invests for the future.

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

Square 2 Marketing

JANUARY 30, 2024

Every company wants to hit its revenue goals every month. It’s the main measure of success – as well as profit, of course. When your top-line sales numbers are going up every month, most business issues are easily solved. But when that top-line number isn’t going up, you usually have bigger issues that need your attention. Yet most CEOs don’t realize that while they have systems for hiring, firing, purchasing, financial reporting, operations and delivery, they rarely have a system for revenue ge

Generation 69

Generation Business Course Purchase 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

G2M Solutions

JANUARY 30, 2024

The emergence of the social-centric internet has significant and wide-reaching implications for B2B companies looking to build their presence in the marketplace and develop trusted and authentic connections to prospects. B2B Marketers will need to refine their content strategy (Again? I know, I know.) and ask their senior leaders for their assistance.

B2B 62

B2B Advertising Agencies Internet Marketing Social Media 62

Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. Or “determining future performance based on current and historical data” (Investopedia). That’s predictive analytics. Predictive analytics models are the (often very sophisticated) tools used to perform this analysis.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

CMSWire

JANUARY 30, 2024

TIAA merges cutting-edge tech with deep human connection for a new era in client experience. Continue reading.

Digital Transformation 85

Digital Transformation 85