Webbiquity
JULY 25, 2023
Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh.
Marketing Insider Group
JULY 25, 2023
Promoting your business is a neverending battle for supremacy in the market. Anything you might use to get an advantage is worth examination, especially when your competitors are doing the same. Advances in artificial intelligence have provided more tools for automation than ever. With the rise of ChatGPT, tons of AI content writing tools sprung up overnight.
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Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
Sprout Social
JULY 25, 2023
Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JULY 25, 2023
Getting the edge over your Shopify competition is never a bad idea. Koala Apps has three products that help you get insider. The post Koala Apps Review appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JULY 25, 2023
If you are in the business of creating content, Writesonic is a modern solution you’ll be very interested in. This AI tool, The post Writesonic Review appeared first on The Daily Egg.
Martech
JULY 25, 2023
Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The aim is to allow customers to create purchase experiences anywhere. Customers use an average of nine channels to engage with brands and 76% prefer to match choice of channel to their immediate needs, according to the latest Salesforce State of the Connected Customer report.
Salesforce Marketing Cloud
JULY 25, 2023
Summer’s here, and your customer is planning her first camping trip. When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. Using data like purchase history, available inventory, and the weather forecast for her destination, the concierge suggests products in her preferred sizes and colors.
Martech
JULY 25, 2023
In a content-driven era, marketers continue to revolutionize themselves, creating a vibrant spectrum of stories that need to be told. Every day, content creators, social media managers and industry professionals spend significant resources on generating unique, high-quality content to attract, engage and inspire. Yet, as the volume of content grows, the challenge of managing these diverse assets effectively becomes increasingly critical.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JULY 25, 2023
Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.
Martech
JULY 25, 2023
Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Most importantly, it keeps subscribers interested, allowing you to retain valuable customers. People want to feel special and marketers see the rewards in revenue. This guide addresses the common questions marketers have when getting started with personalization, including dynamic content, customer data, privacy regulation, and scalability—all of
The Freeman Company
JULY 25, 2023
3 ways artificial intelligence can enhance in-person experiences and what you can start doing now to get ahead of the game.
Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Square 2 Marketing
JULY 25, 2023
Most people think they make purchase decisions rationally, but they don’t. According to Harvard Business School professor emeritus Gerald Zaltman , your prospects are making decisions emotionally. In Zaltman's book, "How Customers Think: Essential Insights into the Mind of the Market" , the professor reveals that consumers aren’t as savvy as they might like to believe.
Search Engine Journal
JULY 25, 2023
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. The post What Does The Norwegian Meta Behavioral Ads Ban Really Mean? appeared first on Search Engine Journal.
Ahrefs
JULY 25, 2023
For someone starting a new business, this figure could be way outside your reach. So how do you find a truly affordable SEO solution that can fit any budget?
CopyBlogger
JULY 25, 2023
Most freelance job posts receive hundreds of applications. As someone who has hired freelance writers and sifted through hundreds of. Continue Reading The post How to Create a Writing Portfolio That Clients Love appeared first on Copyblogger.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JULY 25, 2023
Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal.
Martech
JULY 25, 2023
Are traditional tools and processes limiting your ability to deliver against growing demands for efficiency and performance? Across the digital advertising space, it’s becoming more difficult than ever for agency professionals to: Keep pace with the ever-changing demands of your digital-first campaign strategies De-risk your agency from overspend liabilities Retain top talent and specialists in a tight—and expensive—labor market Whether your organization is lacking because of a technical shortco
Sword and the Script | B2B
JULY 25, 2023
Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Tracking capabilities of third-party cookies set to end. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.
Hubspot
JULY 25, 2023
Cold calling is the bread and butter of sales reps in real estate. It’s one of the most effective ways to find customers, but only if you’re ready for various conversation scenarios. So, how should you cold call in real estate? In this post, we'll share 11 cold-calling scripts for real estate agents. Whether your prospect is a potential buyer, seller, or tenant, use these scripts to grab their attention.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Parse.ly
JULY 25, 2023
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost … The post How to Predict Viral Content: The Power of Parse.ly’s Content Analytics appeared first on Parse.ly.
SmartBrief - Marketing
JULY 25, 2023
CMOs are caught between a rock and a hard place. Because of the volatile economic climate and rising inflation costs, many are trimming their marketing spend. Meanwhile, customer expectations continue to grow as consumers expect brands to meet them wherever they are across their preferred apps and social channels. Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budge
Madison Logic
JULY 25, 2023
Company recognized for its success driving higher account engagement and pipeline impact for enterprise software organizations NEW YORK, July 25, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that ML Insights has been named a Product of the Year by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as “The Sammys.
ClearVoice
JULY 25, 2023
Marketers and freelancers are dance partners in the creation of excellent content. Whether you’re a natural or have two left feet, finding a shared rhythm when managing freelance writers is essential to success. When both parties are in sync, the result is a seamless blend of information and creativity that captivates audiences and drives brand visibility.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Bannersnack
JULY 25, 2023
12 minutes read In today’s digital landscape, making great Facebook ads is one of the highest-priority items on any marketer’s to-do list. With around 3 billion active users, the social media platform offers unparalleled reach and engagement potential. Harnessing these ads allows your business to deliver targeted, personalized messages to your desired audience, driving tangible results and maximizing your marketing efforts.
Lake B2B
JULY 25, 2023
What is Data Enrichment? Data enrichment or data appending is the process of adding updated and accurate data to the existing or old database. As the name says, data enrichment service enriches the existing raw data of the customers that can be used by businesses in their various business processes. Ten Reasons Why Data Enrichment […] The post Top 10 Reasons Why Data Enrichment Could Mean Greater Results for Your Business appeared first on Blog.
SalesIntel
JULY 25, 2023
I understand better than most how crucial lead quality is for driving successful B2B marketing campaigns. But here’s the thing—many companies assume they have a clear definition of lead quality when in reality, they lack the necessary level of detail for effective targeting. In this blog, I want to stress the significance of starting with a clear, quantifiable definition of lead quality and how to score those leads effectively.
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