Single Grain

JULY 31, 2023

If you’re a marketer or business leader, you know the importance of looking for insights and inspiration for strategic planning. Market research is a seminal aspect of effective marketing execution, and the sources in which you collect your information ought to be considered carefully. That’s why, in this post, we’ll explore why every marketer should start to listen to earnings calls and how you can extract meaningful data to fuel your marketing strategies.

Planning 52

Planning Marketing & Strategy Bandwidth Customer Satisfaction 52

Marketing Insider Group

JULY 31, 2023

Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker’s triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when it comes to choosing the right software for your business? You guessed it–not one-size-fits-all, either.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) that said, “ Show me your footer and I can tell you how good your SEO is.” Show me your footer and I can tell you how good your SEO is.

PageRank 98

PageRank Microsite Comparison SEO 98

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relations

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

HG Data

JULY 31, 2023

Technology Intelligence Data-Driven Decision-Making In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, reveals how Technology Intelligence enables businesses to gain insights into market trends, competition, empowering decision-makers to make informed choices and solve complex problems. The fastest-growing global businesses are increasingly turning to Technology Intelligence to plan their GTM strategy, … The post Podcast: Technology Intelligence Data-Driven De

Marketing Analytics Tools 98

Marketing Analytics Tools Planning Trends Marketing & Strategy 98

Martech

JULY 31, 2023

When the U.S. shut down in response to COVID-19, many government agencies were overwhelmed by requests for help and information. One of those was Georgia’s Department of Labor (DOL) which had to deal with the unemployment rate doubling to 6.7% practically overnight. In business terms, this was a customer service crisis — and customer service is integral to customer experience.

Work Management 94

Work Management Marketing Management Service Marketing AI 94

ClearVoice

JULY 31, 2023

As any architect will tell you, a blueprint is integral to constructing a building that stands the test of time. In the realm of content creation, this blueprint comes as a well-constructed brief. More than a mere collection of instructions, a comprehensive brief serves as the guiding compass that steers freelance writers through your brand’s distinct identity, the demographics, the needs of your audience, and your project’s unique specifications.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Visitor Queue

JULY 31, 2023

Content marketing is big (obviously). For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about. I’ve legitimately heard individuals […] The post How to Choose Your Next Blog Topic in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic.

B2B Sales 90

B2B Sales B2B Marketing Traffic Marketing Strategy 90

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Stay informed and ahead of the game with our curated collection of marketing updates and reports.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

JULY 31, 2023

The Writers Guild of America (WGA) went on strike in May, putting new scripted episodes of shows on hold until they get a better deal. How bad is this for TV ad revenue? Ad revenue is already slipping from talk shows, soap operas and sitcoms, a category that makes up 9% of the $26 billion in TV ads overall, according to a study taken in June, before the actors’ union SAG-AFTRA went on strike, by ad sales intelligence company Media Radar.

Paid Search Agency 86

Paid Search Agency Ads Studies Spending 86

Visitor Queue

JULY 31, 2023

Understanding your website traffic is essential. With the change from Universal Analytics to Google Analytics 4, we need to understand how to utilize GA4 to get the most out of our marketing tactics. But, for those marketers who have been using UA for years and years, it can be tricky to learn how to get […] The post 5 Things You Need to Know about Google Analytics 4 (GA4) appeared first on Visitor Queue Blog | Identify Website Traffic.

Marketing Analytics Tools 85

Marketing Analytics Tools Analytics Google Traffic 85

Ahrefs

JULY 31, 2023

In this post, you’ll learn how to find that information with an SEO competitor analysis. An SEO competitor analysis is where you dig into the SEO strategies of your competitors.

Analysis 84

Analysis SEO 84

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. Building a testing campaign for Q4 success. Integrating personalization and automation. Improving for 2024. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers.

Lead Scoring 84

Lead Scoring Lead Ranking Planning Cross-Selling 84

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Navigate the Channel

JULY 31, 2023

Kansas City, Mo. – ER Marketing is honored to be the primary marketing agency for RISE Building Products of Mankato, Minnesota. Since 2005, RISE Building Products has developed technically advanced, affordable, synthetic fiber building products, including trim and siding, to meet the demands of the building industry and homeowners, and the expectations of those who care about sustainability choices and avoiding harm to the planet.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Product Advertising Agencies 65

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it. In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow yo

Account Based Marketing 83

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 83

Top Rank Marketing

JULY 31, 2023

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may not be as maneuverable or quick as a shuttlecraft, but it makes up for it in power, stability and longevity. For anyone working in an enterprise-level business, that description should sound familiar.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Brand Identity Branding 52

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers.

Communities 52

Communities Brand Identity Branding Work Management 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Forrester B2B

JULY 31, 2023

Data deprecation is well under way, and it’s interfering with frontline B2B marketing programs. Google plans to deprecate third-party cookies for 1% of Chrome users in Q4 2024, and it has plans to phase out third-party cookies completely beginning in Q3 2024.

B2B Marketing 52

B2B Marketing Planning B2B Marketing & Strategy 52

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.” If you’ve already read it, these next few sentences might sound familiar: You’re heading to INBOUND !

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

JULY 31, 2023

July 31, 2023, New Jersey: DeepMind, the renowned AI research organization backed by Google, has made a groundbreaking revelation, introducing RT-2, an advanced version of their robotics transformer model that seamlessly integrates vision, language, and action. This remarkable innovation aims to revolutionize how humans interact with machines, paving the way for more intuitive and real-time communication.

Training 52

Training User-Generated Content Efficiency Google 52

HG Data

JULY 31, 2023

HG Insights is proud to announce that it has won The 2023 Sales And Marketing Award (The Sammy) for its best-in-class Technology Intelligence. Lauded for unmatched “Insights and Analysis,” this win solidifies HG’s position as a leading market and account intelligence provider and authority in Technology Intelligence. Presented by the Business Intelligence Group, The Sammy … The post HG Insights Wins ‘Sammy’ Award For Outstanding Technology In Sales And Marketing appeared first on HG Insigh

Class 52

Class Analysis Positioning Marketing 52

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? It’s like a secret sauce that fuels growth and propels businesses towards their wildest dreams. Picture this: a steady flow of potential customers eagerly knocking on your virtual door, ready to engage with your brand and become loyal patrons.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Madison Logic

JULY 31, 2023

Download this guide to learn how LinkedIn ads can elevate multi-channel ABM strategies through the funnel to maximize investment.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Marketing Insider Group

JULY 31, 2023

The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). The search engine’s developers also admit that online content is constantly changing, and “we continuously measure and assess the quality of our systems to ensure that we’re achieving the right balance of information relevance and authoritativeness.

Advertising Agencies 214

Advertising Agencies Marketing AI Paid Search Agency Tips 214

chiefmartech

JULY 31, 2023

For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. (The myths of martech are nothing if not resilient.) But maybe, just maybe, the Age of AI will be the inflection point that will bring those failed prophets redemption.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

ClearVoice

JULY 31, 2023

In a highly competitive digital landscape, a company’s blog is no longer just a space to share industry updates or team achievements. It’s an essential asset. A powerful tool that when used correctly, serves as the heart of a robust content marketing strategy. A blog is your company’s voice, its platform for thought leadership, a community builder, and an informational hub for potential customers.

Marketing & Strategy 95

Marketing & Strategy Ad Building Thought Leadership Lead Scoring 95