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The Rise in Cybercrime: Should Ecommerce Businesses Be Worried?

Convert

If you run an ecommerce business, you need to be aware of the dangers of cybercrime. If you run an ecommerce business, you need to be aware of the dangers of cybercrime. Here we take a look at how cybercrime is affecting ecommerce and what you can do about it. A Growing Problem. There are actually a number of reasons for this.

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Free Shopping Cart Software

TrustRadius Marketing

There are many different levels of shopping cart software, offering varying degrees of complexity. Others may want inventory management and a full online store as in an eCommerce platform. Free shopping cart software will often have limitations restricting functionality or scope. Which Shopping Cart Software is Right For You?

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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Estimated reading time: 7 minutes. What is B2C marketing?

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

The headline finding of the initial report would have been a continuing drop in prices driven by electronics, but this was overshadowed by short-term changes including a 225% increase in ecommerce from March 1-11 to March 13-15. Ecommerce platform Yotpo ran its own survey on March 17, reaching 2,000 consumers across the U.S.,

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What Is Email Automation? A Beginner’s Guide to Email Marketing Automation

Optinmonster

Potential customers need to hear your message an average of 7 times before purchasing. Those triggers can include: A user’s action : You can create emails that are sent automatically when a website visitor subscribes to your newsletter or makes a purchase. Over 50% of consumers purchase from a marketing email at least once a month.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. Around 69% of millennials experience the phenomenon, and according to Strategy Online , 60% of millennials make impulsive purchases because of FOMO. Now let’s read about FOMO in marketing. What is FOMO Marketing?

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Price Matching Pros and Cons for Online Retailers

Webbiquity

As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts. Especially if your business is online, using pricing optimization tools, like Upstream Commerce ’s retailer price comparison software can provide you with a competitive edge.

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