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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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What is product-led growth?

Tomorrow People

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. Defining a product-led growth target audience.

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B2B Product Launch Strategy Success: 10 Lessons from Marketing Executives

Launch Marketing

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

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[Announcement] Increase Sales with OptinMonster’s Easy Digital Downloads Integration

Optinmonster

The vast majority of businesses selling digital products or services online are leaving money on the table. And here’s how you can do that… Use OptinMonster’s Easy Digital Downloads Integration to Instantly Increase Revenue. If your customer has purchased a specific product.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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Product Launch Marketing Strategy Guide for B2B Marketers

Launch Marketing

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Each plays a critical role in the product launch marketing strategy. If they do not align or support each other, they will often not help achieve success with the new product.

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Questions and Answers for a B2B Product Launch During an Economic Downturn

Launch Marketing

As a downturn has made its way into our economy and is top of mind for all, moving forward with a B2B product launch might not be at the top of the list for many companies. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy. Is the product needed in the market right now?

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.

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The Ultimate Sales Coaching Guide

You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. It’s time to stop forcing your teams to fend for themselves, and start equipping them with tools that will help them sell more products.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

How to Deliver a Great Product Demo. Download the eBook to discover how you can sync your team to create sales harmony and accelerate revenue. Here’s what you’ll learn from this eBook: Why You Should Have a Sales Playbook. How to Streamline Your Sales Process. How to Master Sales Time Management. How to Monitor & Improve Sales KPIs.

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The Showpad Sales Transformation Maturity Model

According to a study from SiriusDecisions, 81% of buyers today make purchase decisions based on buying experience, over product or price. Download the free eBook today for an overview of the Sales Transformation Maturity Model, as well as practical, realistic next steps you can take now that will have a large impact on your sales maturity.

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The Customer-Powered Enterprise Playbook

Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement. Download the full Customer-Powered Enterprise Playbook today, and you'll get: 7 strategic guides tailored to various departments of your business.

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Loyalty Auctions: The Next Reward For B2B Markets

If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. For a complete Guide to Loyalty Auction Best Practices complete the download form below and we’ll automatically send you the information.