Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience.

Twitter 97

Twitter Marketing AI Advertising Agencies Effectiveness 97

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Inbox Insight

APRIL 11, 2022

They understand the finer detail when it comes to B2B multi channel marketing and provide best practice insight into the core components of multi channel strategy, common hurdles and key optimization tips. What first hand perspectives can our experts provide B2B marketers around multi channel strategy success?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Sprout Social

OCTOBER 10, 2019

The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. You have a company email address added and confirmed on your LinkedIn account.

Linkedin 91

Linkedin Paid Search Agency Ads Cost Per Thousand 91

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well. Pretend you sell life insurance.

Link Building 112

Link Building Internet Marketing Ad Building Planning 112

Brightedge

APRIL 8, 2024

This has been an exciting past month in Generative AI and Search! Our Generative Parser™ does more than just delineate the intersections between SGE and Perplexity; it also highlights key focus areas for digital marketers aiming to boost referral traffic and develop robust strategies for generative search engine optimization.

Google 52

Google Allocation User-Generated Content Display 52

CoSchedule

AUGUST 4, 2022

Investing in an SEO-focused content strategy can take an average of 6 to 12 months to start gaining traction. However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). Historical content optimization is the answer. Download Your Optimization Kit Now.

Traffic 62

Traffic Tactics Optimization Organization 62

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Webbiquity

JUNE 5, 2019

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors.

SEO 161

SEO Tools Paid Search Agency API 161

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). There are, of course, many different ways to approach a content audit. Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google. Number of referring domains — These are websites that do the backlinking.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Not to mention the difficulty of breaking through the constant ad and inbox noise everyone faces daily. Making sense of this data is essential for marketing teams.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards. Categories cover all aspects of digital marketing, from social media to paid media to metaverse launches.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards. Categories cover all aspects of digital marketing, from social media to paid media to metaverse launches.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

accelerate agency

NOVEMBER 9, 2022

the DADIs) in the Most Effective Use of Organic Search category. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards. Categories cover all aspects of digital marketing, from social media to paid media to metaverse launches.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Agencies 1 52

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They built the content. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Valasys

APRIL 11, 2023

For businesses working with a website design company, a website relaunch is a crucial step in their digital marketing strategy. This process presents a unique opportunity to gain significant visibility and improve brand image. You must do more than throw up new content and hope people will find it.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

SmartBug Media

AUGUST 2, 2021

Campaigns are the bread and butter of every successful inbound marketer’s strategy, but they mean nothing if you can’t report on metrics from them. Marketing reports often involve sharing updates on key performance indicators (KPIs), goal progress, next steps, and priority adjustments. Domain authority. Organic search rankings.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Method and Metric

DECEMBER 4, 2019

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Firstly, it’s important to perform a competitor analysis regularly because changes in the market can happen often and unpredictably. There are lots of tools that can help with generating these lists both free and paid.

Analysis 87

Analysis SERP SEO Domain 87

seo.co

JANUARY 18, 2021

Table of Contents. + Paid links. + 9 black hat content marketing tactics to avoid. + Duplicate content. + Scraping content. + 4 black hat on-page optimization tactics to avoid. + Over-optimization of image alt text. + Internal link over-optimization. + H1 heading over-optimization. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. That’s where good SEO agencies come in. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Optinmonster

JUNE 1, 2020

Affiliate marketing is about making money. At least that’s what a quick Google search would have you believe, but as usual, the truth is a little more complex than that. Yes, you can make money through affiliate marketing. What Is Affiliate Marketing? How to Make Money With Affiliate Marketing. Gobs of money.

Advertising Agencies 124

Advertising Agencies Planning Work Management Marketing Management 124

Martech

OCTOBER 31, 2023

Authenticate your domain. Optimize for mobile. It might only be certain domains or a Mac vs. PC issue. A description of the kind of content you send and the business case for why it should be delivered. But if you can check them, look for patterns, like no clicks from a particular domain. Avoid URL shorteners.

Work Management 105

Work Management Marketing Automation Services Marketing Management Deliverability 105

seo.co

DECEMBER 2, 2022

Your links are over-optimized for specific anchor text. Your content is doesn’t fit search intent (too long OR too short OR doesn’t answer the user query). Your content is poor in quality or cannibalizes itself with other content on your site. Increasing domain authority and organic traffic.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

seo.co

FEBRUARY 24, 2021

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. What Exactly Is Link Building And Why Does It Matter?

Link Building 64

Link Building Ad Building Domain High Quality Lead 64