Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. “The more profitable experience for search engines is more people clicking on ads. .

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Huptech Web

JANUARY 13, 2023

Table Of Contents. Google Ads Stats. Search Ads Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Google Ads Stats.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. The company offers free and paid options you should look into.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback.

Conference 113

Conference Tips Work Management Marketing Management 113

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it. digital retail sales.

PPC 281

PPC Paid Content eCommerce Allocation 281

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Social Media 145

Social Media Advertisements Advertising Campaigns 145

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Establishing Foundations for a Multi-Channel Marketing Strategy.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Must be a new Furby. What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. She regularly contributes posts for Search Engine Watch and The SEM Post.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Execute monthly or quarterly reviews of your annual analysis.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Marketing Insider Group

JULY 15, 2020

In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . However, trends have emerged out of this new normal that are helping marketers make sense of the changing times. The Search Is On. There’s no time like the present. Invest in Online.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. Google Optimize has been a longstanding product but lacked features that many marketers found essential.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. They engage with brands through webinars, social media, and even chatbots.

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. Boost organic reach and engagement via paid.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. But we’re not cutting content; we’re doubling down on it.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 79

Social Media Template Work Management Marketing Management 79

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

Social Media 118

Social Media Training Course Resources 118

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Social Media. billion people use social media regularly. Today, nearly 3.96

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Martech

NOVEMBER 1, 2021

He’s talking about search engines and search engine optimization. Even though search is seen as discovery at the upper part of the funnel, marketers know it’s all connected. Better search can drive sales and loyalty further along the customer journey. Optimal digital experiences.

Paid Search Agency 117

Paid Search Agency Allocation Business Digital Marketing Funnels 117

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

BenchmarkONE

MAY 21, 2020

In this post, we’ll show you why investing in paid social media advertising can be the best way to skyrocket your email list growth. Then we’ll walk you through each step to help you launch your first high-converting paid lead generation campaign. Why Use Paid Ads to Quickly Grow Your Email List?

Paid Search Agency 77

Paid Search Agency Allocation Ads Buyer Personas 77

Biznology

OCTOBER 21, 2013

How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad? Biddable media and story telling. In order to optimize biddable media our role is to align the brand with things that matter to the consumer. Image by None via CrunchBase.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

seo.co

OCTOBER 4, 2021

Google advertisements have been around since, well, Google itself, and businesses have been taking advantage of them in every iteration they’ve seen. For many marketers, these ads are a blessing—they’re a quick, relatively cheap way to get some extra exposure on the most popular search engine on the planet.

SEO 98

SEO Ads Mobile Advertising Business 98

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. This comes as no surprise to folks in media relations. Big political years overtake the media, both paid and earned. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

QuanticMind

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) The market becomes very saturated, so CPMs tend to increase, which in turn reduces your share of voice.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

Adobe Experience Cloud Blog

JULY 3, 2017

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. In this article, I segment key paid marketing metrics into three different categories. I’ll then wrap up with some actionable techniques you can use to optimize your results.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134