Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Branding Brand Identity 64

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? Different kinds of tactical video. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Format the transcription into a white paper.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

Biznology

MARCH 6, 2020

Who wants to sit through 5-minutes of introductions to a previously recorded webinar? A cool DIY solution is to add interactive elements like polls and quizzes. Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Zoominfo

MARCH 24, 2021

For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. Also, if contact information is inaccurate, the prospect who is now a director might grimace at emails addressed to ‘marketing specialist.’. Assess and improve data collection methods.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 88

Work Management Marketing Management Differentiation Education 88

Martech

NOVEMBER 30, 2021

Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Planning 116

Martech

DECEMBER 17, 2021

You need strategy and you need the discipline to use them correctly otherwise you’re just logging tasks and not truly organizing your work. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers. What the tools do.

Marketing AI 108

Marketing AI Digital Asset Management Budget Programs Work Management 108

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

ANNUITAS

JANUARY 28, 2014

However, when you look at what return marketers are getting from their spend, the numbers are bleak – only 42% of respondents said their marketing campaigns were very effective or effective, while only 44% claim to have a documented content strategy. There are two main reasons for this: 1.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing & Strategy 100

Single Grain

JULY 13, 2023

Many tend to believe that marketing information strategies are losing their potency. With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Hinge Marketing

MAY 23, 2016

It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 5) Webinars. A webinar is the online equivalent of a seminar or other educational event. 6) Industry Research Reports.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Can be instantly accessed. Referral programs. Worksheets.

Paid Content 288

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 288

Brandpoint

MAY 18, 2020

Cross-check strategies If your marketing team is planning campaigns, it should talk to sales leaders first to ensure everything is on the right track. Although the tactics and strategies used to achieve these goals will differ, both … will be working with the same end goal in mind.” Read More: What Is Social Advocacy?]

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech

JANUARY 7, 2022

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. What the tools do.

Planning 134

Planning Digital Asset Management Work Management Marketing Management 134

SmartBug Media

JULY 22, 2020

Marketing automation enables small marketing teams to think bigger, tackling both immediate opportunities and building out long-term strategies you can set and forget. It’s important to establish the metrics that matter most at the outset. Document Your Personas. Prerecorded Webinar. Meeting occupancy goals?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Optimizing your email marketing campaigns can take time.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MAY 2, 2022

Here are some tasks a dedicated WebOps department can help brands address: Lowering a rising cost per lead (CPL) after implementing a new conversion rate optimization strategy. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Digital Asset Management 107

Digital Asset Management Cost per Lead Work Management Paid Search Agency 107

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Budget Programs 177

Martech

MARCH 2, 2022

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. What the tools do.

Work Management 108

Work Management Digital Asset Management Marketing Management Organization 108

Contently

OCTOBER 4, 2016

In a limited release, marketers who switched from their previous content management system to Contently Live reported a 45 percent increase in attention time, and with Contently Live’s built-in document viewer, users saw the conversion rate on e-books increase by an average of 34 percent. How exactly does it work?

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) A free for all strategy is a roll of the dice. If I’m the prospect, I want to download your white paper or view your demo, not register on your site, or create an account.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Like so much in email marketing, it all depends….

Webinar Metrics 48

Webinar Metrics Email Marketing Planning Budget Programs 48

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Choose a page layout and graphical elements that are suitable for your audience and topic, and that comply with corporate branding standards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Choose a page layout and graphical elements that are suitable for your audience and topic, and that comply with corporate branding standards.

Tips 120

Tips Content Paper Copywriting 120

Martech

DECEMBER 7, 2021

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. What the tools do.

Work Management 102

Work Management Enterprise Management Digital Asset Management Marketing Management 102

Avitage

JUNE 13, 2012

White papers, webinars, or any other of the Content Marketing Institute’s Content Marketing Playbook that lists 42 ways to connect with customers? This depends on a sound content strategy and documented content frameworks that inform the “content of the content” Now, I know you’re thinking, video?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Webbiquity

DECEMBER 10, 2013

93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( Nearly half of enterprise marketers have not been able to formalize metrics to measure marketing optimization. 57% of B2B marketers use content curation as part of their content marketing strategies. Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

WriteSpark

JANUARY 19, 2010

Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file. With just a little extra effort, you can create a more effective document to offer as a companion to media files for site visitors who prefer reading.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

Martech

MARCH 31, 2022

For many CMOs, the marketing ops team is the killer of dreams, stopping creative marketing strategies in their tracks or diluting them beyond recognition. Rather than distorting reality, take time to understand constraints so you can build marketing strategies that work with rather than against these limitations. What the tools do.

Fulfillment 107

Fulfillment CMO Planning Digital Asset Management 107

Content Standard

AUGUST 19, 2015

The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Digital content like white papers, videos, analyst reports, and webcasts took the top slots for generating leads. Building Better B2B Marketing Strategies.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 40

Seismic

MAY 16, 2019

The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. Having a strategy in place is not optional anymore – it’s a necessity for all sales organizations that want to stay competitive.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40