Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

ClearVoice

JULY 31, 2023

Drawing from ClearVoice’s extensive experience managing tens of thousands of pieces of content for diverse clients, ranging from small and medium businesses to large enterprises, this guide is designed to be a masterclass on crafting briefs that lead to optimal content creation.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Brightedge

AUGUST 8, 2022

Furthermore, platforms and reports like Google Lighthouse, PageSpeed Insights, and Page Experience all include dedicated features for optimizing mobile websites. Marketers will also see noticeably higher conversion rates from a site that is not only mobile-ready but fully optimized. What’s the State of Mobile?

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Convert

MAY 26, 2020

We all know that conversion rate optimization (CRO) is important. In fact, over 68% of small businesses don’t have a documented CRO strategy. But the truth is — businesses rarely invest enough time and money into it. So I’ve been thinking a lot about the why. Why do people always forget about that?

Optimization 98

Optimization Conversion Companies Conversion Rate 98

EveryoneSocial

APRIL 12, 2021

Below is our guide to optimizing your Linkedin profile to be successful today and beyond. What Is An Optimized LinkedIn Profile? An optimized LinkedIn profile is one where every part of your personal profile is filled out and shows audiences what you do, who you are, and what you are an expert in. Choose a strong profile pic.

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Luckily, research shows a clear roadmap for implementing best practices that we call the Persona Optimization Framework. The framework has four stages.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Convert

DECEMBER 8, 2020

Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. Document the Process. Card Sorting.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Heinz Marketing

APRIL 7, 2021

Optimizing the martech stack has become one of marketers’ biggest concerns when it comes to demand generation and sales development, specifically. Optimizing your martech stack starts with assessing the current environment. Document the sales development workflow. By Maria Geokezas , VP of Client Services. How can it not be?

Top of Funnel 87

Top of Funnel Optimization Budget Programs Funnel Advertising 87

Martech

SEPTEMBER 12, 2023

The two-by-two matrix helps marketing leaders determine how generative AI tools work in their company’s processes, and whether the tools optimize existing functions or introduce entirely new processes in the organization. It allows organizations to compare tools that optimize against tools that innovate. 2×2 matrix. asked Penn.

Marketing AI 122

Marketing AI Organization Tools Generation 122

InsightSquared

SEPTEMBER 20, 2018

This coupled with the fact that the insights are a little harder to identify than a car coming down the assembly line missing its doors, results in the GTM not being optimized as frequently as it can. This GTM optimization should be holistic covering your strategy, budget allocation, channels, positioning, and people process.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Content4Demand

MARCH 4, 2021

When the InVision marketing team wanted to expand its marketing efforts in 2020, it turned its focus to optimizing its growth marketing processes throughout the whole sales funnel. Learn more about the five areas her team focused their optimization efforts on so you can help take your own growth marketing program to the next level.

Growth Marketing 83

Growth Marketing Optimization Planning Enterprise Management 83

EveryoneSocial

AUGUST 3, 2021

Before you can tap into the power of social selling though, you need to optimize your own social media for business. Optimize your bio for search. Look at your organization’s sales documentation or chat with someone from marketing to help you compose an engaging pitch that’ll pique prospects’ interest. Expand on your headline.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. What do you need to change? Image Source.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Let’s explore each of those steps and how they each contribute to effective search optimization. With your goals set and your keyword research and search intent analysis in hand, you can start to document your SEO plan.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. It’s a straightforward concept with profound implications for decision-making and optimization. That’s where split testing, or A/B testing, comes into play.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Marketing Insider Group

JANUARY 11, 2023

For example, see this requirements and best practices document from Amazon. In this document, Etsy helps you learn all the best practices and requirements for adding images to your product listing pages. You can do this by compiling text and links in a Google sheet, or by adding documents and screenshots to a Dropbox folder.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). Create related optimized content for each pillar page. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered 6. Everybody wants them, right? Make sense?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. Discovery The discovery stage involves learning, documentation and shared learning phases. Documentation phase Document the steps on the journey.

Marketing & Strategy 110

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 110

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Lake One

JULY 23, 2019

Technically, I guess it could be, but you’d be remiss not to optimize old content. So, here is a step-by-step process on how to optimize existing content. I promise that if you put a little thought and strategy into a plan, your optimization process will go much smoother with better results. Optimizing Existing CTAs.

Optimization 40

Optimization Content Landing Pages Lead Scoring 40

Lake One

JULY 19, 2019

Technically, I guess it could be, but you’d be remiss not to optimize old content. So, here is a step-by-step process on how to optimize existing content. I promise that if you put a little thought and strategy into a plan, your optimization process will go much smoother with better results. Optimizing Existing CTAs.

Optimization 40

Optimization Landing Pages Content Lead Scoring 40

Adobe Experience Cloud Blog

OCTOBER 25, 2017

In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #2: Use CRO Principles to Optimize Landing Pages. When it comes to optimizing PPC performance , the impact is made on the other side of the click.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

Martech

APRIL 7, 2023

The other provides content optimization recommendations to assist writers. It can help marketers generate topics, structure and optimize text, and adjust tone, based on 11 different writing styles. PDFgear’s PDF Chatbot “allows users to interact with PDF documents as if they were human.”

Product 105

Product Enterprise Management Copywriting User-Generated Content 105

Conversica

NOVEMBER 12, 2018

The best way to take advantage of all leads that are initially engaged is to optimize your conversion funnel. Before we discuss ways to optimize your conversion funnel, let’s consider the components of the conversion funnel. Tips to optimize. Re-engagement. Analyze your funnel. What metrics are missing?

Top of Funnel 58

Top of Funnel Optimization Conversion Marketing Management 58

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Creating, Publishing, and Optimizing. Next Steps. My book launch is now in full swing.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Scoop.it

MARCH 18, 2021

But you can do something else: add private content, like documents, images, videos, and presentations that aren’t publicly available through an online link. Upload your own document. When you upload your own document, such as an image, you’ll go through a similar process of editing it and preparing it for your content hub.

Process 53

Process Optimization Curation RSS 53

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Moz

MAY 11, 2020

Would they have a clear idea of what the actual document might be about? I have an alternative version of the BSoPT, but for machines: If all a machine could see is a list of words that appear in a document and how often, could it reasonably guess what the document is about? If so, then congratulations! No, I don’t think so.

Paper 64

Paper Ad Frequency Optimization Process 64

Convert

JUNE 25, 2021

Add the script: < script > ( function () { var head = document. getElementsByTagName ( ‘head’ )[ 0 ] ; var s = document. getElementsByTagName ( ‘script’ )[ 0 ] ; var ccel = document. Experimenting with Optimizely: Does It Respect Visitor Privacy? Optimizely Assistant Chrome Extension.

A/B testing 52

A/B testing Privacy Optimization API 52

Convert

MAY 16, 2022

This is how you optimize them to entice buyers to open their wallets in order to maximize your revenue. You need to focus your optimization energy on the product page; give yourself the opportunity to test a variation of your page that speaks directly to your specific target audience. Not Documenting the Test.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Martech

DECEMBER 12, 2023

And there’s the trap of over-optimism and underestimation, where companies often dive headfirst into new software, underestimating the resources and effort needed for full implementation. Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools.

Work Management 123

Work Management Marketing Management Budget Programs Software 123

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. This leap in functionality eradicates obstacles to adopting HubSpot Leads, making it a must-use tool for teams aiming to optimize their prospecting efforts. This nuanced control helps maintain legal compliance while optimizing for conversion rates in less regulated markets.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. O is for Optimize. When looking at the “optimize” category, think about what you want the platform to do for you and how you want to optimize the customer experience through your content.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

FEBRUARY 9, 2024

For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. For example, companies managing large supply chains can use a vector database to analyze and optimize shipping routes.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. Tips to optimize your LinkedIn profile for sales success. Use relevant keywords throughout your profile for Search Engine Optimization (SEO). Our Services. See Our Work. Who We Are.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52