ClearVoice

DECEMBER 18, 2020

article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself. Instant recap : Create an easily sharable document (Google Doc works best for this) and use it as your weekly template.

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

Hubspot

DECEMBER 19, 2019

If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line. How to Write a Consulting Proposal. Understand their challenges and needs.

Consulting 72

Consulting Template Marketing Proposals Deliverability 72

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Marriage Counseling: 4 Strategies for Achieving Sales and Marketing Alignment 1.1 Video Sale Letter Template 5.1 Video Sales Letter Script Template 1. 4 Video Resume Examples + Templates 6.1 Video Analytics Trends 4.0.2

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Download These Templates.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

TrustRadius Marketing

JANUARY 15, 2020

The templates in this post will give you a head start on formulating your requirements and your questions for vendors. Whether you want an email marketing tool, or a fully-fledged marketing automation system, the TrustRadius community’s insights will help you find the right email service provider (ESP) for you.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Vidyard

MARCH 5, 2021

Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Create customer personas Work with the marketing department to develop detailed customer/buyer personas.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Pam Didner

AUGUST 12, 2019

Product-Specific Messaging Template. Thought-Leadership Messaging Template. Messaging and positioning are the most under-rated tasks in marketing. It’s an essential document to guide creation of creative briefs, content, and sales training. Draft messaging using templates and vet it with your product team.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Marketing Insider Group

FEBRUARY 14, 2023

But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! 8 Methods to Writing Creative Email Subject Lines 1.

Creativity 321

Creativity Examples Marketing Budget Urgency Marketing 321

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

Hubspot

APRIL 13, 2021

However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. A Request for Proposal is a formal request for the selected vendors or suppliers to respond to a specific contract opportunity. Best Practices for RFI Documentation.

RFI 85

RFI RFP Marketing Proposals Vendors 85

Hubspot

APRIL 1, 2021

Below, let's review what a business case is, plus an example and template to inspire your own business case. This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. Image Source.

SWOT 83

SWOT Business Marketing Proposals Budget Programs 83

SmartBug Media

JANUARY 4, 2021

Benefit #1: Sales Engagement and Documentation Tools. Email templates. Sales documents. HubSpot’s Sales Hub Enterprise platform offers the ability to create up to 1,000 playbooks within the CRM to document and guide the sales process. Benefit #4: Product Library and Proposals. The latest hot topic in marketing?

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. If those objectives and success metrics don’t exist, propose them. What current and near-future marketing campaigns do you need to support?

Work Management 103

Work Management Brand Identity Branding Marketing Management 103

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Customer service. Flexibility. Organization.

Social Media 136

Social Media Paid Search Agency Media Guidelines 136

Webbiquity

NOVEMBER 28, 2023

Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms.

RFP 115

RFP Paid Search Agency Advertising Agencies API 115

ClearVoice

JUNE 30, 2020

Caitlin Pearce, executive director of the Freelancer’s Union, shared this humbling data: “Freelancers are spending literally 50 percent of their time doing the prospecting, marketing, and administrative work that they need to grow their solo businesses.”. Don’t make proposals an afterthought. Don’t work in isolation.

Work Management 140

Work Management Marketing Management Marketing Proposals Business 140

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Hubspot

APRIL 12, 2023

On the other hand, for a field sales rep, those activities might be opportunities discovered, VP-level conversations, face-to-face meetings, and proposals sent. 70 million (revenue needed) ÷ $35,000 (average deal size) = 2,000 deals If you have a 25% proposal-to-deal conversion rate, your salespeople will need to send out 8,000 proposals.

Work Management 85

Work Management Marketing Management Activities Marketing Proposals 85

PureB2B

MAY 30, 2022

In this article, I'm going to walk you through what sales productivity tools are, and show you some of the best ones on the market right now. Document and Asset Sharing. Assuming you have a range of assets like pitch decks, proposal templates, and contracts, your sales teams need to have quick access to them to send to new leads.

Product 62

Product Tools Work Management Best Practices 62

Martech

AUGUST 28, 2023

Can I come and present this proposal with you as we need a firm commitment on time and resources?” Other leaders across the marketing, tech, data and other working teams should also have peers who are involved and aware of the project. Marketing operations. “So who will you be allocating to the project?” IT/engineering.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Vidyard

MARCH 5, 2021

Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Are you looking to help marketing with video management and data collection? It can also integrate video into your email, content, and digital marketing strategies.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? Before potential bidders can submit their proposals, an RFP must be drafted by the company requesting the work. In these proposals, vendors generally include the following items: An action plan of how they’re going to solve the issue.

Work Management 97

Work Management RFP Marketing Management Marketing Proposals 97

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right? Appearance is important.

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Presentation.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

SmartBug Media

OCTOBER 20, 2021

Choose a variety of content: blogs, podcasts, use cases, proposal templates, video, etc. Email templates. Document sharing and tracking - who viewed your attached document and for how long?! Keys for Marketers to Salespeople: Talk to salespeople 1:1 - create a focus group. 3 recommended sales tools.

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Optinmonster

JULY 26, 2021

HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. There are 50+ templates and an intuitive drag and drop builder to create attention-grabbing campaigns. Constant Contact is the best email service provider (ESP) on the market. Integrate your workflow and marketing efforts.

Hubspot 86

Hubspot CRM Work Management Marketing Management 86

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

BenchmarkONE

JULY 4, 2019

If you’ve got marketable skills in IT, marketing, design, career counseling, or just about any expertise that you can see demand for, you could start a consulting firm. While it’s exciting to be a jack-of-all-trades, that’s a hard title to market for consulting. Market yourself as a service that saves money or makes money.

Consulting 86

Consulting Tips Ideal Customer Profiles Business 86

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader. Salesforce.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Belkins

DECEMBER 20, 2020

Marketing agencies have to generate leads to keep their business going. So how to get leads for digital marketing? How to Generate Leads for Digital Marketing Agencies: - Research your audience. Thus, do proper research before you hit “send” and then reach out to your potential customers using one of your email templates.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111