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The Plain English Guide to Writing a Business Case

Hubspot

Below, let's review what a business case is, plus an example and template to inspire your own business case. This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan.

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Download These Templates.

Planning 101
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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Presentation.

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What you need to know before creating a social media RFP (template included)

Sprout Social

But, like all formal documents, creating them can be stressful. There are quite a few templates you can use to guide you through the process, including ours. You’ll be sifting through proposals in no time. A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs.

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. But what’s the ideal process for creating this document? Audit Your Current Marketing Communication Plan. Identify Your Marketing Communication Plan Objectives.

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How to Develop a Strategic Plan for Business Development [Free Template]

Hubspot

In others, it’s part of the marketing team or sits on its own team altogether. Strategic Plan Template. Conduct a SWOT analysis. Find the elevator pitch that works best for your reps, company, and offer, and document it in your business development strategy. Conduct SWOT analysis. Craft your elevator pitch.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.