Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Download These Templates.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Video for Sales 1.3

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

TrustRadius Marketing

JANUARY 15, 2020

If you’re researching, evaluating, and/or implementing a new email platform, make sure you have a handle on your organization’s needs. The templates in this post will give you a head start on formulating your requirements and your questions for vendors. Email Platform Requirements Template. How a requirements document helps.

RFI 52

RFI Marketing Automation Services Template Work Management 52

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Just as every coach has their own playbook, a playbook is unique to every organization. Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Hubspot

APRIL 13, 2021

However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. A Request for Proposal is a formal request for the selected vendors or suppliers to respond to a specific contract opportunity. Best Practices for RFI Documentation.

RFI 83

RFI RFP Marketing Proposals Vendors 83

Hubspot

APRIL 1, 2021

Below, let's review what a business case is, plus an example and template to inspire your own business case. This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. Image Source.

SWOT 80

SWOT Business Marketing Proposals Budget Programs 80

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. If those objectives and success metrics don’t exist, propose them. What current and near-future marketing campaigns do you need to support? In your inbox.

Work Management 91

Work Management Branding Brand Identity Marketing Management 91

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. You of course don’t want to have to train your new social media manager on basic practices of all the social platforms you market on. Organization. Customer service. Flexibility.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

SmartBug Media

JANUARY 4, 2021

Benefit #1: Sales Engagement and Documentation Tools. Email templates. Sales documents. HubSpot’s Sales Hub Enterprise platform offers the ability to create up to 1,000 playbooks within the CRM to document and guide the sales process. Benefit #4: Product Library and Proposals. The latest hot topic in marketing?

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. Also, document everything in a manual. Dig deeper: Martech stack documentation is vital, here are some tips to do it right 2. Test all 1,000 of your triggers.

RFP 101

RFP Paid Search Agency Advertising Agencies API 101

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Video Marketing 1.2 Video for Sales 1.3

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Martech

AUGUST 28, 2023

Can I come and present this proposal with you as we need a firm commitment on time and resources?” Other leaders across the marketing, tech, data and other working teams should also have peers who are involved and aware of the project. Marketing operations. “So who will you be allocating to the project?” IT/engineering.

Work Management 92

Work Management Peer-to-peer Marketing Management Tips 92

Hubspot

APRIL 12, 2023

Start by laying out the structure of your sales organization. On the other hand, for a field sales rep, those activities might be opportunities discovered, VP-level conversations, face-to-face meetings, and proposals sent. Do you notice reps sending the right number of proposals but not winning enough deals?

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right? Appearance is important.

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Presentation.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? Before potential bidders can submit their proposals, an RFP must be drafted by the company requesting the work. In these proposals, vendors generally include the following items: An action plan of how they’re going to solve the issue.

Work Management 95

Work Management RFP Marketing Management Marketing Proposals 95

SmartBug Media

OCTOBER 20, 2021

Existing content audit - Evaluate EVERYTHING you have (old or new) and organize it into four categories. Choose a variety of content: blogs, podcasts, use cases, proposal templates, video, etc. Email templates. Document sharing and tracking - who viewed your attached document and for how long?! Ready to use!

Hubspot 52

Hubspot Marketing Proposals Template Buyer's Journey 52

Optinmonster

JULY 26, 2021

HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. There are 50+ templates and an intuitive drag and drop builder to create attention-grabbing campaigns. You can even configure additional lead options by selecting an assigned form, so your contact list stays clean and organized.

Hubspot 83

Hubspot CRM Work Management Marketing Management 83

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Other teams and roles who need to be involved will likely include: IT Support: An integration contact who will integrate the video tool with the CRM and marketing platform. Document video best practices.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Seismic

MAY 16, 2019

It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful at each stage of the sales process. E-Newsletters T hese are an essential part of an online marketing strategy.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

Pam Didner

FEBRUARY 22, 2022

Sales don’t want to do their own research or create templates, and they ask Marketing to do it for them. Ok, regarding that last question, check out my tips covering content marketing for sales. However, even though every company has a sales organization and/or sales enablement team. How can I help them get in the loop?”.

Work Management 65

Work Management Marketing Management Paid Search Agency B2B Sales 65

PureB2B

JULY 6, 2021

Monitoring every sales deal without proper organization might lead to a lot of missed chances. Your sales pipeline documents the route sales professionals take with prospects from the initial point of contact to the final closing. The number of leads closed is directly related to the company's revenue. Prioritize Quality Leads.

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

PureB2B

JULY 6, 2021

Monitoring every sales deal without proper organization might lead to a lot of missed chances. Your sales pipeline documents the route sales professionals take with prospects from the initial point of contact to the final closing. The number of leads closed is directly related to the company’s revenue. Prioritize Quality Leads.

Sales Management 62

Sales Management Top of Funnel Lead Scoring Lead Ranking 62

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Before you begin planning your website redesign, document your current performance metrics.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Hubspot

OCTOBER 15, 2019

By integrating your Gmail or Outlook inbox and CRM you're able to log all of your emails, access productivity tools you love including templates and sequences and see all of your CRM contact data without leaving your inbox. Proposal and Document Integrations. You can also pull CRM data directly into your documents.

CRM 71

CRM Process Work Management Marketing Management 71

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Select one or two video selling use cases to start with, such as prospecting or proposal review , and the formats that suit them , such as webcam and screen share recordings. Contents 1.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Optinmonster

MARCH 13, 2023

Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. If you’re using one of OptinMonster’s templates, there will likely be a Fields block included in your design already. Field mapping is here to help with that!

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. However, future marketing success is often dependent on past results. Using social data to prepare your pitch.

Social Media 127

Social Media Social Marketing Campaigns Planning 127

Navigate the Channel

JANUARY 4, 2018

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019. A well-organized website makes that content readily available to you.

Design 71

Design Hubspot SEO Lead Scoring 71

Terminus

DECEMBER 8, 2020

When you get a template email with your name haphazardly pasted at the top, how do you react? For most people, that lifeless document is heading straight into the spam folder. Now, she gets to combine her love of selling with her love of learning by helping sales organizations accelerate their growth results. Quality matters.

Personalization 42

Personalization Marketing Proposals Outreach CAN-SPAM 42

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120