LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Convince & Convert

JANUARY 22, 2015

Often, you can’t even rely on your social feeds if you really want a specific article or video to go viral. Programmatic marketing offers a wide range of options for effective content distribution. Twitter’s Tailored Audiences offering is another great programmatic option for getting a valuable piece of content to go viral.

Ad Exchange 143

Ad Exchange Intent Signal Viral Marketing Distribution 143

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Madalyn is for Twitter, what Mari is for Facebook. Her Twitter posts cover every aspect of SMM.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

NOVEMBER 9, 2017

On Twitter, it’s between 71 and 100 characters. As I wrote in “ The Quest for the Perfect Headline “: Publishers are tasked with finding the perfect headline for every distribution channel—or at the very least, the one best programmed for maximum virality. On Linkedin, between 80 and 120.

Studies 144

Studies CTR Viral Marketing Click Rate 144

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Please Support Our Sponsors.

Social Media 161

Social Media Media Viral Marketing Skype 161

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. You can also create viral articles or epic guides. Social media platforms like Facebook and Twitter have millions of daily users. They use their huge network to distribute your launch news to a wide audience.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Instagram video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Tomorrow People

OCTOBER 24, 2017

Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

MKT1

FEBRUARY 27, 2023

The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. In addition to helping build credibility, you can use founders with existing followings as distribution channels.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines.

Brand Identity 114

Brand Identity Branding Distribution Rules 114

Sprout Social

OCTOBER 25, 2022

Unfortunately, these surveys take weeks (if not months) to design and distribute. For example, check out how Hinge has their Twitter profile set up. Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. Website traffic. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

MARCH 16, 2022

Helpful Twitter video metrics. A video view on Twitter is counted when someone has watched your video for at least two seconds with at least 50% of the video visible in their window. Twitter’s algorithm favors engagement as one of several key signals. On Twitter, engagements include: Retweets. Engagements.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

EveryoneSocial

FEBRUARY 2, 2023

A key factor in the success of such programs beyond content distribution at scale is the network effect. Take Twitter, for example, as more users began using the micro-blogging service and sharing thoughts, links, and media, the more value Twitter had to the public at large. Hello, viral social loop potential!

Social Media 98

Social Media Effectiveness Media Work Management 98

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. This includes a new look and feel, and a new chart option called "Viral Lift". This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels. Report Row Options.

Twitter 48

Twitter Analytics Stats Microsite 48

Brandpoint

AUGUST 6, 2018

He talks to us about ways brands — even in regulated industries — can make connections on social media to grow business, what “going viral” actually means, and what you need to execute a social strategy. What are your thoughts on “going viral,” and is it something that brands can strategize for?

Social Media 59

Social Media Activities Media Viral Marketing 59

Optinmonster

DECEMBER 28, 2023

Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution. You can do that organically by making your content go viral or by paying for social media ads. The more followers you gain, the harder it is to reach new customers. Some of this is deliberate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Content Marketing Institute

NOVEMBER 6, 2018

But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve. Lessons From a Viral Smash. joderama #socialmedia Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Marketing Insider Group

MAY 6, 2015

Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. Distribution is absolutely critical. Was distribution a key focus in your strategy from the get-go?

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. But in 2016, one of ours did. Our editorial staff and design team collaborated to imagine what thirteen classic literary works would sound like with clickbait headlines.

Brand Identity 73

Brand Identity Branding Distribution Rules 73

Contently

NOVEMBER 2, 2018

But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. One recent example of a brand side-stepping a silly product with humorous content is Steak-umm launching a rebirth on Twitter. Was there a catch? (No.).

Paid Search Agency 159

Paid Search Agency Companies Content Marketing Planning 159

Hubspot

JANUARY 5, 2021

For instance, a short-form video on Twitter can be up to 2:20 minutes. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said. The limit does not exist.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. The form in which this value is presented is less important than sharing and distributing it with your target buyer. Where Does B2B Marketing Go From Here? Photo by Javier Allegue Barros on Unsplash.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Content marketing is a creating, publishing, and distributing content to your target audience.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Click To Tweet.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Kapost

APRIL 15, 2016

When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. As they grew, Dollar Shave Club continued repurposing its content across higher distribution channels. Video content has the potential to be an evergreen anchor. The Right Details.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Webbiquity

MARCH 24, 2010

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception. Here are 5 of the most popular: 1.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Viral Marketing and How to Craft Contagious Content - Coursera. Tell us on Twitter , LinkedIn , or Facebook.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

JULY 20, 2021

” You’re not wrong if you ever felt your Twitter feed was overly interested in your online habits. “Context is important but, it’s about the distribution of content creation. It’s important for any content marketer to distinguish between understanding behavior and attempting to control it.

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Kevin Indig

MARCH 28, 2023

” Kevin Indig • 4 min read 9 Growth ideas for turning Twitter back around In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk’s acquisition. Kevin Indig • 6 min read Wordle’s growth loop Wordle’s virality is no accident, it’s engineered.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Content Standard

DECEMBER 8, 2014

Sharing content through a solid distribution strategy is the other (and sometimes more confusing) half, since it requires a true understanding of how consumers engage with content. With so many distribution channels and Internet users to reach, sharing content and amplifying it effectively can be a trial-and-error experience.

Video Marketing 40

Video Marketing Ads Tips Viral Marketing 40

Sprout Social

OCTOBER 19, 2016

If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

ConvertKit

NOVEMBER 9, 2020

Discount codes are easy to distribute, and both methods help drive urgency and push customers to buy. Image via Matt Ragland on Twitter. The email ended up going viral and leading the brand to one of their best sales days of the year. Image via Demand Curve on Twitter. Image via Efdot on Twitter.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Moz

JULY 14, 2020

She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Her parting strategy: Take off the pressure of “virality” and focus on steady performers and fails. Realize that steady performers can consistently impact weighty SEO KPIs.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59