Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. It’s important to have a clear process that leads the way and holds people accountable. The upshot?

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CCO: What’s the significance of the “what-if” outlook you spoke about? Register today.

Storytelling 111

Storytelling Advertising Agencies Paid Search Agency Work Management 111

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 85

CMO Enterprise Management Planning Work Management 85

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. This year, we expect to see a noticeable shift in how publishers approach content distribution. About Keywee.

Distribution 40

Distribution Trends Storytelling Content 40

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. Is prestige important to you?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. How will you distribute content? Consistency is equally important when asking about content distribution.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Different product marketers are responsible for different pieces of this process. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Identify new opportunities for promotion and distribution. Quick Takeaways. Source: Drift.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . The upshot? To learn more, request a demo here.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Choose the Right Distribution Channels. Remember that the buying process is inherently emotional for every human being. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social. Who is my audience?

Storytelling 90

Storytelling Social Media Media eCommerce 90

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You own the messaging, distribution, and context of the content you create.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 61

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 61

Allocadia

JANUARY 30, 2020

You decide to combat these fears with a storytelling campaign targeted to your oldest customers. Step 4: Developing a marketing distribution strategy. A good distribution plan includes: The channels you can distribute your content to Owned media: Email, website, etc. What will change? What will stay the same?

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Business email address Subscribe Processing.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Anyword

JUNE 18, 2019

After that process, the two teams will sit down together to write a brief. Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website. Which channels, though, depends on the content. Content is Getting Shorter.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Trade Press Services

DECEMBER 26, 2023

They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. According to research by the Content Marketing Institute , case studies are reviewed by prospects either at the middle or final stage of the buying process. Showcase your processes.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Martech

FEBRUARY 15, 2023

Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) Right now, these processes are disjointed. Subscribe Processing. Ron reminded us that we are still in the early days of Web3.

Loyalty 117

Loyalty Lock-In Storytelling Ad Exchange 117

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 95

Advertising Agencies Brand Identity Branding Content 95

Zoominfo

SEPTEMBER 16, 2020

Throughout the brand development process you should continue to ask yourself “what is the reason my brand exists, and why should people care about it?”. Distributing style guides provides people with a standard for all brand communications. Let’s look at what actually goes into developing a B2B brand. Building A Framework. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Simply put, sales enablement is the process of providing your sales teams with the support they need to close more deals. I don’t say that lightly.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

ClearVoice

JANUARY 29, 2024

Distribute. Yup, that’s the traditional content marketing process in a nutshell. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Know your audience. Develop a strategy. Create content. Optimize for SEO.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

Storytelling 75

Storytelling Distribution Startups Template 75

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Your business processes likely revolve around this ever-turning cycle, but does your content distribution strategy align with the distinct phases? The growth phase is where strategic storytelling comes in handy—emotional appeals and relatable connections are particularly effective in getting fashionistas to lust after new styles.

Distribution 40

Distribution Merchandising Content Blogger 40

Tomorrow People

MARCH 8, 2018

Content marketing is the approach of fitting your content within a structured and measurable process to create better results in attracting leads and transforming them into customers — and increasing revenue. The key to creating results is to plan your content precisely around your customer’s buying process. Your marketing personas.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. The magic happens in the details of this process.

Research 68

Research Startups Comparison Storytelling 68

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. At the end of the day, case studies serve to tell the story of a specific customer’s success, so many traditional storytelling elements do apply. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. They wanted to ensure that Skyword clients told the best stories in the world.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Brandpoint

JUNE 9, 2021

Use rich visuals to create memorable storytelling My mom finds little value in cookbooks without pictures, so when shopping for one recently to give her as a gift, I paid close attention to the colorful visuals that brought the recipes to life. Remember, the content created is owned by you, so don’t let it just sit around after distribution.

Media 122

Media PR Paid Search Agency Distribution 122

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The Process.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Storytelling 103

Storytelling Content Lead Ranking Rules 103