Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. Can you generate leads with content marketing? Hey presto, you’ve got another lead.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Content Standard

APRIL 23, 2024

Technology is a powerful tool, but overreliance on automation can actually lead to poorly-executed personalization and an abundance of irrelevant data being used to inform decision-making. Shapes the narrative around the value of marketing: Be an articulate storyteller. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. This year, we expect to see a noticeable shift in how publishers approach content distribution. About Keywee.

Distribution 40

Distribution Trends Storytelling Content 40

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. It can help you nurture leads at the top of the sales funnel.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. 4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. This is a trend legal companies shouldn’t miss.

Rules 91

Rules Storytelling Content Distribution 91

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Contently

APRIL 20, 2021

“We really are the only leading bank in the country that has these policies,” she said. “We really are the only leading bank in the country that has these policies,” Nuccio said. And thanks to a distribution strategy that spans paid, social, owned, and earned, their audience is growing.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. If you want to dig in further, check out our free content strategy course on lead generation. The post How to Make an Email Newsletter That Builds Trust and Drives Leads appeared first on Contently. And who knows?

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Anyword

JULY 17, 2019

Today, paid distribution is an essential part of a robust content strategy. Storytellers across the world leverage platforms and apps to not only reach their audiences across the web but also to find new potential readers, help drive paid subscriptions or hit other business goals. . The upshot? To learn more, request a demo here.

Distribution 40

Distribution Facebook Top of Funnel Storytelling 40

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way. Image: DemandMetric.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Anyword

DECEMBER 19, 2019

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. However, there is an exception to this rule.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Facebook still permits paid distribution when the drug-related content is considered “newsworthy,” like coverage of the opioid epidemic or a major drug bust. However, there is an exception to this rule.

Distribution 55

Distribution Facebook Content Landing Pages 55

Contently

SEPTEMBER 12, 2019

How video content can help drive leads. MOFU videos, when done right, accomplish the heavy lifting of sustaining engagement and can turn people into leads. AFB Habitat distributed this content through IndiVideo, a video platform created by our agency BlueRush. This is where I come into the story.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 61

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 61

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

Storytelling 51

Storytelling Mobile Advertising Advertising Agencies Startups 51

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. My main responsibility is leading the studio business. Photos via Gear Patrol Studios ).

Storytelling 43

Storytelling Process Advertising Agencies Brand Identity 43

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

ClearVoice

APRIL 3, 2024

Can a blog post lead to a sale? Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels. Use storytelling and visuals to communicate and truly resonate with each stakeholder. Content’s ROI is harder to track by itself.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Navigate the Channel

SEPTEMBER 29, 2023

In effect, the CMO becomes the lead salesperson rather than the “man behind the curtain.” Becoming the Organizational Storyteller As the CMO, you have license to talk to people about your company in a way that no one else does. CMO is also head of PR, even if you have outsourced PR to a third-party specialist.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Anyword

JUNE 18, 2019

Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website. The Guardian US creates a bespoke distribution plan for every piece of content , built around the intended audience and KPIs of the campaign.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? To learn more, request a demo here.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

33Across

MAY 11, 2022

Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences to their.

Case Study 62

Case Study Case Studies Studies Storytelling 62

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Lead generation. Increasing Competition.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. At the end of the day, your website is for growing your business and generating leads , so it should be a good reflection of your brand, personality, tone, style, etc. You should know the exact goal of each channel (i.e

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Martech

FEBRUARY 15, 2023

Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) Step 2: Walk Which leads to the tangible rewards Web3 must deliver.

Loyalty 114

Loyalty Lock-In Storytelling Ad Exchange 114

Anyword

JANUARY 15, 2020

From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles. Leaning on two of their most valuable assets — storytelling expertise and hard-earned audience trust — many publishers have turned to branded content campaigns as a viable way to support their bottom lines.

Advertising Agencies 95

Advertising Agencies Brand Identity Branding Content 95

Anyword

NOVEMBER 27, 2018

Through our work with over 400 of the world’s leading publishers (like The BBC, Red Bull, National Geographic, Forbes, and The New York Times), we’ve found that successful storytelling and distribution often comes down to proper planning. Distribution is now the key for effective storytelling. The upshot?

Storytelling 75

Storytelling Distribution Startups Template 75

Contently

AUGUST 11, 2022

How content marketing leads to meaningful ROI. It can be optimized for search and distributed through your organic channels. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. Paid ads and content marketing have inverse reputations. Focus on big ideas and big rocks.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Contently

JUNE 1, 2016

People leading people. And the company also built an exclusive slideshow distributed on Business Insider, which had four times as many pageviews as the average piece of syndicated content. ” The post Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort appeared first on The Content Strategist.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. It’s consistently generated 3,000 pageviews per month for the past 8 years and driven thousands of newsletter subscribers and leads. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? If we do that, we’ll build trust, nurture leads, and have a strong pipeline when the economic landscape shifts. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185