Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Aside from that, other landing page issues can lead Facebook to disapprove an ad. Happy Facebook Users = Happy Advertisers.

Distribution 72

Distribution Facebook Content Landing Pages 72

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Aside from that, other landing page issues can lead Facebook to disapprove an ad. Happy Facebook Users = Happy Advertisers.

Distribution 69

Distribution Facebook Content Landing Pages 69

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. My main responsibility is leading the studio business. Photos via Gear Patrol Studios ).

Storytelling 56

Storytelling Process Advertising Agencies Brand Identity 56

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. Is it to increase website traffic, boost engagement rates, or generate leads? Clear objectives will guide your content planning and set the stage for impactful storytelling.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Anyword

JUNE 18, 2019

According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. Distribution is Informed by Content. For most publishers, though, Facebook and Instagram are key channels for content distribution.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels.

Storytelling 75

Storytelling Ad Exchange Distribution Custom Publishing 75

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. People leading people.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Animalz blog

JUNE 28, 2023

Lead turning into gold, princes into frogs and all that. They had built Animalz into a leading content marketing agency based on long-form, research-driven articles, often through interviews with founders, investors, and other folks in the tech startup ecosystem. Sounds like alchemy, or perhaps a fairy tale?

Research 68

Research Startups Comparison Storytelling 68

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Marketing Insider Group

JANUARY 21, 2015

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Their response is to get back to what they do best: creativity, design and storytelling.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Tweet this!). Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Contently

APRIL 19, 2021

Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209

Anyword

APRIL 18, 2019

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel – in the Public Service category LA Times – in the Investigative Reporting category The New York Times – in the Explanatory Reporting and Editorial Writing categories.

Storytelling 45

Storytelling Distribution Startups Custom Publishing 45

Anyword

MAY 21, 2019

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. The morning focused on “ The Evolving Role of Data in Storytelling.” With the rise of distributed content, many people declared the death of the publisher home page.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. Each month we release new data along with relevant insights on content distribution. April Recap. April Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Content Standard

SEPTEMBER 16, 2016

Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. The future of SEO is brand storytelling. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Sounds better, right? Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. Specifically, she works with businesses and entrepreneurs on starting and growing their email lists.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Allocadia

JANUARY 30, 2020

Your staff and customers are wondering what this means for your brand. You decide to combat these fears with a storytelling campaign targeted to your oldest customers. One way to break it out could be: Campaign Lead: Person A Content Lead: Person B Creative Lead: Person C Ops & Reporting: Person D.

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

DECEMBER 11, 2019

Contrast that with a majority of B2B brands had emotional connections with more than 50% of their customers. A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. Publishing & Promotion — Where will the report live on your website?

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Anyword

AUGUST 23, 2018

While we did get the chance to say hi to many Keywee customers and friends at the event, we realize that geography is limiting, so for those of you who couldn’t attend, here are the key trends we’re thinking about post-event: Nurturing is key across the funnel. Unsurprisingly, publishers have shifted their strategy accordingly.

Peer-to-peer 40

Peer-to-peer Churn Rate Storytelling Digital Marketing Funnels 40

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads? Ready to get started?

Paid Content 93

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 93

Marketing Insider Group

JULY 11, 2015

And start helping your customers with content that educates them or entertains them. As a leading content marketing platform, we are certainly bullish! Content marketing is an approach by brands to deliver the content their customers are looking for. Native advertising is content on a publisher or on a non-branded site.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Convince & Convert

DECEMBER 14, 2013

Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Social media is used by customers and prospects to communicate among themselves, and occasionally with companies.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167