Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. Uptick in video content.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

ClearVoice

JANUARY 8, 2024

Some content budgeting pitfalls to watch out for: Underestimating costs It’s easy to underestimate the costs of creating and distributing content. Consider all aspects of content creation , such as production costs, software and tools, talent fees, and distribution expenses. Maybe you miscalculated resource requirements.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Navigate the Channel

JANUARY 5, 2024

Embrace your community by leading a Red Cross blood drive, cleaning a section of the highway in the Adopt-A-Highway program, staffing an animal shelter event, or donating building materials and labor for Habitat for Humanity projects. Make it a regular event and involve your entire staff.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Salesforce Marketing Cloud

SEPTEMBER 9, 2021

It has been a proven strategy for preserving sales, using stores as distribution centers, and making in-store inventory available online. As we prepare for peak events — the holidays, sales, the possibility of future lockdown orders — brands must invest in order management for positive shopping experiences.

Order 95

Order Enterprise Management Work Management Marketing Management 95

xiQ

MARCH 1, 2023

The WorkbenchTM uses AI-powered content curation algorithms to identify and select relevant content, and then distribute that content through various channels such as social media, email, or a website. This leads to more efficient and targeted marketing campaigns, as well as increased customer loyalty and brand recognition.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

SmartBug Media

OCTOBER 31, 2022

As marketers, our job is to understand our influence in that buyer’s journey and what role our campaigns play in the conversion event or closing of that lead. Marketing Attribution: Lead Source vs. Conversion Event. First, are you tracking lead source and conversion events?

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

ClickZ

MARCH 16, 2023

But the idea that there is no loyalty is a limiting one. Brands have opportunities to remind us why they are there, distribute that value in a new way, or enhance their offer with simple value-adds. When times are hard, loyalty schemes and added-value memberships become even more attractive.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

KoMarketing Associates

MAY 23, 2017

Build Brand Awareness & Loyalty. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. Twitter is an essential tool for content distribution. B2B marketers distribute content on social in various ways depending on the industry and geographies they are targeting.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Heinz Marketing

SEPTEMBER 10, 2020

54% of B2B marketers say they get more value from events than any other form of marketing. But when in-person events aren’t an option (thanks Corona!), Gamification is a great alternative route to providing the value that in-person events are typically known for. Gamification in B2B Marketing. what’s a marketer to do?

B2B Marketing 120

B2B Marketing B2B Marketing & Strategy Interactive Marketing 120

Martech

NOVEMBER 3, 2021

These are (but not limited to) marketing automation platforms, content management systems, event tools, marketing databases, and reporting platforms. Programs are the marketing content and campaigns which bring strategy to life: demand generation, loyalty and retention, or product launches. . Common marketing model challenges.

Work Management 112

Work Management Marketing Automation Services Marketing & Strategy Copywriting 112

Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. The study showed that 75 percent believe the quality of a product or service contributes to brand loyalty, with 72 percent saying they research products online.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Marketing Insider Group

SEPTEMBER 18, 2019

Employ a centralized platform to monitor advocate activities and actions, distribute information to them, and ensure a consistent brand message. But it’s also great if they share content on their own, within guidelines, of company events, or their participation in trade shows and other media events.

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

Martech

NOVEMBER 22, 2021

You can also add more information, such as new offers or upcoming events. Thanks to signature centralization and automation tools , it is possible to distribute targeted signatures to all employees in one click. Build brand loyalty and engagement with every email you send. Higher response rate. billion by 2023.

Banners 128

Banners Work Management Ideal Customer Profiles Marketing Management 128

Optinmonster

FEBRUARY 18, 2024

Loyalty programs are a great way to track and distribute your incentives. If you have a loyalty program, you can incorporate points for reviews and share reviews on social media. For instance, after hosting a successful event, send follow-up emails thanking attendees and gently asking for feedback on Google.

Work Management 69

Work Management Marketing Management eCommerce Ideal Customer Profiles 69

sagefrog

FEBRUARY 7, 2024

The emphasis is on creating a cost-effective approach where distribution is controlled, reducing expenses while ensuring unfettered reach. This approach involves offering high-quality public content, exclusive experiences, and merchandise to subscribers, fostering a sense of exclusivity and loyalty.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

JANUARY 29, 2024

When your internal team is on the same page, external parties and audiences get a consistent and memorable brand experience, which fosters trust and loyalty. The alignment resonates externally through your content, showing a cohesive brand identity to your target audience.

Effectiveness 52

Effectiveness Marketing & Strategy Account Based Marketing Content 52

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. Next time you’re at an event or out on a job, take photos. Use them in your blog posts.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Televerde

JUNE 21, 2022

A flat organizational structure eliminates a tiered hierarchy and laterally distributes responsibilities. As a result, they experience higher job satisfaction, leading to employee happiness and increased loyalty. All of this helps contribute to worker morale and loyalty, exponentially saving you money. Key Takeaways.

Paid Search Agency 98

Paid Search Agency Companies Allocation Customer Satisfaction 98

ClickZ

OCTOBER 26, 2020

Fans are struggling to stay connected with their favorite clubs as attending sporting events remains off the table. This means if football clubs are to bring the fan of tomorrow on board, they must ensure they are providing unique digital content for these generations, all while distributing it across a number of different platforms.

Merchandising 98

Merchandising Loyalty Communities Privacy 98

TrustRadius Marketing

OCTOBER 27, 2022

For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake. Promoting Customer Loyalty. In many cases, this means establishing and maintaining a customer loyalty program. Better benefits mean incentives for loyal customers, and this will increase brand loyalty.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Huptech Web

DECEMBER 7, 2023

Offеring еxclusivеs to loyal customers; → Strengthens the relationship → Enhancеs customеr loyalty → Can lead to repeat business. Check out how content distribution helps in improving online visibility and growth. Loyalty Programs – Encouragе BFCM customers to join or participate in your loyalty program.

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Integrated B2B

SEPTEMBER 27, 2014

It’s three years since we last held a Think International event. Over the course of about four years, we held a series of these events in various venues around Copenhagen. We’ve decided to start running the events again, starting November 6, 2014. The time has come! . That’s the magic of it all.

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Vision6

JANUARY 15, 2024

By providing the best experience for your customers, you play from a position of strength: It’s easier for your customers to navigate across platforms A cohesive message means there is less room for misinterpretation Having a consistent presence increases brand recognition and enhanced brand loyalty.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Sprout Social

MARCH 9, 2023

An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. host annual sales kickoff events to bring together employees, share best practices, product updates and get everyone re-aligned with company goals. What is the function of corporate communication?

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Content Standard

MAY 12, 2021

The changes introduced by the pandemic—from a rise in online shopping to more flexible brand loyalty—are set to stick around, suggests McKinsey. Amid these rapid pivots, looser brand loyalty, and new ways of shopping, the competition has only intensified. percent higher than the last “regular” year on record.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

CoSchedule

JANUARY 27, 2023

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Here are 12 of the best real-life social media marketing examples to inspire you: 1.

Social Media 126

Social Media Social Marketing Examples Planning 126

Adobe Experience Cloud Blog

MAY 8, 2019

It includes a series of touchpoints designed to raise awareness of customer challenges, position your brand as a trusted advisor, generate leads, sell your solution, and—if done correctly—foster genuine brand loyalty. Field marketing events are also a very common tactic for pipeline acceleration. Distribution.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Trade Press Services

SEPTEMBER 4, 2023

When executed well, webinars are a powerful tool for building brand authority, lead generation and fostering customer loyalty. Selecting the right topic also guarantees that your webinar content will contain relevant information that stimulates conversation and offers long-standing, actionable insights after the event.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Sprout Social

DECEMBER 20, 2022

By pulling back the curtain to reveal the people behind your events, customer care and new product launches, you become more than just a brand that delivers a product or service. Your followers are more likely to forge emotional connections with people they relate to, and emotional connections lead to brand loyalty.

Social Media 98

Social Media Media Work Management Distribution 98

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. But using search analytics, you can create calls-to-action relevant to certain events or interests throughout the year and capitalize on current trends with seasonal offers. What about current pop culture?

Social Media 119

Social Media Examples Media Urgency Marketing 119

Content Marketing Institute

DECEMBER 12, 2018

Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers. 81% of B2C marketers say they’re concerned w/ #content creation that builds loyalty. Focus on loyalty. But what does content that builds loyalty look like? 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Still, other events can also trigger a need for brand research—regardless of company age. Yet, many B2B companies struggle to truly differentiate their brand.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. Still, other events can also trigger a need for brand research—regardless of company age. Yet, many B2B companies struggle to truly differentiate their brand. brand extensions).

Research 156

Research Brand Identity Branding Lead Ranking 156

Liveintent

AUGUST 9, 2022

In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. Brand awareness is considered the first stage in the marketing funnel, followed by consideration, conversion, retention, and loyalty. Create and distribute custom content. Gather valuable audience data.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Parse.ly

FEBRUARY 18, 2022

You have poor audience loyalty. Knowing which content distribution channels generate the best results is a key challenge content marketers face. Using Parse.ly, Backstage set up reports and alerts to learn what content led to which events and to home in on listings that yielded significant results.

Analytics 52

Analytics Content Marketing Allocation Content 52

Lake One

OCTOBER 19, 2023

Employee Advocacy for B2B Brands Employee advocacy involves enlisting employees to create and distribute social media posts organically and proactively. Instead, they should be given the flexibility, training, and incentives to write their own posts and distribute them in their own ways.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Optinmonster

JANUARY 29, 2024

Step 2: Figure Out What It Cost You To Distribute the Content Again, don’t forget those in-house costs. You’ll also need to include the cost of any special tools or software required for either content creation or content distribution. Customer Retention and Loyalty : Keeping existing customers engaged and loyal.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105