Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Brandpoint

MARCH 15, 2024

With the adoption of AI tools for business and innovative communication platforms, PR professionals need to adapt their services and enhance their strategies to effectively embrace the ever-evolving digital landscape. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Zoominfo

SEPTEMBER 16, 2020

Narratives are the connection between cause and effect, and that’s how we think! Distributing style guides provides people with a standard for all brand communications. Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. Ensuring Data Quality.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Distribution is now the key for effective storytelling. The upshot? appeared first on Keywee.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Onalytica B2B

NOVEMBER 7, 2017

I predict that social will become a staple for the remainder of businesses that missed the boat and failed to promptly recognize the vast opportunity this amazing channel presents. Speaking of meaningful content, Storytelling is a component of Personal Branding that mustn’t be omitted. WHICH DIGITAL MARKETING INFLUENCERS INFLUENCE YOU?

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. It is why the greatest public speakers often incorporate storytelling into their presentations. Moving from advertising to storytelling. Return of the long-form.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Instead, opt to be a content curator—adding, replacing, refining, and iterating on the most effective resources for each team, funnel stage or topic.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. It can be optimized for search and distributed through your organic channels. But no amount of paid spend can make up for weak content.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Brandpoint

JUNE 9, 2021

Use rich visuals to create memorable storytelling My mom finds little value in cookbooks without pictures, so when shopping for one recently to give her as a gift, I paid close attention to the colorful visuals that brought the recipes to life. Remember, the content created is owned by you, so don’t let it just sit around after distribution.

Media 122

Media PR Paid Search Agency Distribution 122

Kaon

JULY 26, 2017

Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. How can AR applications be distributed to a national or global sales force? What happens when you enhance your AR application for other devices down the line, like Apple ARKit for iOS 11?

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. By embracing this strategic approach, B2B marketers will be well-equipped to navigate the future and effectively reach their target audience in this dynamic and exciting landscape.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Contently

OCTOBER 11, 2019

One article revealed that the director of disease portfolio management at AbbVie moonlights as a marine biologist “evaluating the effects of marine toxins on animals.”Meanwhile, The team posts three to five articles a day to the website, distributing the content to the brand’s 4 million combined followers on Facebook and Twitter.

Creativity 134

Creativity Examples Content Marketing Planning 134

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. It’s essential to maintain a high-quality production value – poor audio or video quality can hinder your message’s effectiveness and damage your brand’s credibility. Then, let’s not forget the power of sound.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Seismic

DECEMBER 10, 2020

2020 was a year that presented challenges for people and businesses alike. When we transitioned to a fully-digital work experience, we were fortunate to be able to lean on our experiences as a globally distributed team. The best marketing organizations are agile. Understanding how and when to adapt the message.

Planning 98

Planning Storytelling Interactive Marketing Budget Programs 98

Adobe Experience Cloud Blog

OCTOBER 7, 2016

Author: Elaine Ip Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. The Power of Visual Storytelling. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.

Thought Leadership 134

Thought Leadership Marketo Content Broadcasting 134

Binary Demand

MARCH 11, 2024

The rise of micro-influencers, with their highly engaged followings (10,000-20,000), will present an exciting opportunity. By embracing this strategic approach, B2B marketers will be well-equipped to navigate the future and effectively reach their target audience in this dynamic and exciting landscape.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Outbrain

JANUARY 12, 2023

Demand generation is a popular and effective B2B marketing strategy to drive awareness and interest in a brand, product, or service, with the ultimate goal of customer acquisition and long-term engagement. The Mere effect. With the Mere effect. That’s why Click-to-Watch video ads are so effective.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. Think of easily overlooked elements like presentation length, Q&A prep, and more. The sweet spot for the presentation part of our webinars seems to be about 30 minutes. Most of Contently’s webinars feature two presenters.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. If you effectively change the way a person thinks about a topic, they’ll come back, look for other great stories that you provide, and eventually choose your brand. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Kaon

JULY 20, 2015

Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. Give us a real-life example.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. Because email marketing is one of the best and most effective methods of attracting and keeping customers. For email specifically, this means less clutter, neat presentation and simple navigation. Content Marketing Institute ). Add Interactivity.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Why is the series effective? HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. But the “piece of cake” turned into an entire bakery. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Hinge Marketing

DECEMBER 11, 2019

My biggest takeaway was that when speakers struck an emotional cord and packaged research with good storytelling, it appealed to the right hemisphere of my brain — associated with emotion. This is especially effective for sophisticated, digital inbound marketing systems. 5) Present research findings in a co-branded webinar.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Kaon

JULY 23, 2018

If salespeople can’t distill complex, competitive product and solution information into concise and articulate value propositions, they will not be effective. For example, Baker Hughes, a GE Company, wanted to change the way it was selling , moving from product seller to value storyteller. Understanding multi-buyers’ needs.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Content Standard

MAY 8, 2019

Brands should be, however, constantly analyzing results, revisiting approaches to creative messaging and channel distribution—pretty much every part of your marketing strategy should be scrutinized from time to time in order to warrant the best results possible. This is what an effective balance of optimization and experimentation looks like.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Choozle

JUNE 16, 2021

Nevertheless, having a deliberate strategy to reach their target consumer and execution to effectively convert customers at a reasonable cost, D2C brands can see positive results using digital marketing. So, we’ll also help our clients with product development, distribution strategies, and go-to-market plans.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Vidyard

MARCH 4, 2020

Along with Mat King, Vidyard’s Video Production Manager, he breaks down an example product video to highlight what goes into creating an effective one. Of course, don’t rule out good old fashioned presentations. It also never hurts to fall back on classic storytelling principles. “As Benefits of Demo Videos. Get the List.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

KoMarketing Associates

SEPTEMBER 1, 2015

Session Date : Tuesday, September 29 th 10:45am EST. Session Overview : Truly effective keyword research goes beyond the numbers game of targeting frequently searched terms. I’ve seen both of these guys present before and they bring knowledge and personality to the panel. Plus it’s a great topic.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

Contently

MARCH 26, 2019

As Lewin put it: “Storytelling is data with a soul.” Yes, that is our own @giusec quoting himself during his presentation. Without that, we’ll all be stuck in content chaos, struggling to be more efficient and effective. This reporting fuels a lot of the new campaigns and programs RBC puts out into the world.

Content 132

Content Lead Ranking Work Management Storytelling 132

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Michael Brenner spearheaded SAP’s effective foray into content marketing and is now CEO of Marketing Insider Group and author of The Content Formula. And don’t forget about distribution. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Hubspot

JANUARY 5, 2021

This video works because it has all the ingredients for an effective short-form video. In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. This includes music, filters, effects, and transitions. Chris Brown & Wiz Khalifa- "Beat It" - TBT 24/7 ??. Informative? Prompts action?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. The good news is your team can do effective SEO without producing hundreds of blogs and building a massive content ecosystem.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. I also can’t watch that scene without thinking of the incredible Naked Gun spoof.). The LEGO Movie (2014).

Content Marketing 66

Content Marketing Planning Content Television marketing 66