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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Here are a few reasons: 1. Retargeting.

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The dashboard has finally been perfected

Biznology

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data.

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7 Best Nonprofit Email Marketing Software (Compared)

Optinmonster

Constant Contact. Constant Contact is one of the best and fastest-growing email service providers for nonprofits. With Constant Contact, you get a visual drag and drop builder to design email templates and create email marketing campaigns. Constant Contact comes with a 30-day free trial period, and pricing starts as low as $9.99/month.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

A way to subscibe to the blog (typically an RSS feed). A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Optional - Ways to follow, connect to or contact the author. Feedburner seems to be a top choice. Commenting.

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Your corporate website needs to become a trap

Biznology

When I talk about trapping your prospects, what I mean is offering them a compelling method for keeping in touch that’s stickier than a contact form or a hyperlinked email address. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering.

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Content Curation for SEO: How To Make It Work

Scoop.it

The act of curating content isn’t too different from that of a curator’s role at a museum, where they choose the most important artifacts and artworks to display to the public. Through the right implementation, it’s possible to build a vibrant network of contacts through backlinks and add value to your brand. Image: Omnicore Agency ).

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

But it’s not so good for blogs because blogs generally only have one or two pages—a page for the posts and a page for “about me” or “contact me—so the bounce rate is going to be higher for blogs by default. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP.