4 Common A/B Testing Mistakes (And How to Fix Them)
NOVEMBER 22, 2016
Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. Common A/B Testing Mistakes (And How to Fix Them). The Fix: Run an A/A test.
8 Rules For Running Online Display Ads
It's All About Revenue
JULY 26, 2011
But online displays ads still play a vital role in building a wider audience. Together they deliver 8 Rules for Running Online Display Ads. When someone clicks on the ad will they land on a website that relates to the content they were viewing? As a practice, online display ads don’t boast an especially impressive track record. Test out different ads. Ben Kunz.
The Truth About Lead Generation: Busting 5 Common Conversion Myths
SEPTEMBER 3, 2014
Below, I''ve highlighted five myths that pertain to the conversion phase of inbound marketing. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. creating a new landing page with a distinct URL for each and every one of your gated ebooks, webinars, etc.) is an indispensable part of inbound marketing. And it is!)
Search Engine Marketing (SEM) Best Practices
FEBRUARY 7, 2010
Time-of-day and days-of-week display—running a campaign 24/7 will require a higher budget than a business-hours-only campaign. Geographic display—a global campaign needs a higher budget than one limited to one or a few countries. Both Google and Yahoo provide campaign settings pages where you specify these various parameters for your campaign. Develop your landing pages.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.
A Beginner's Guide to Conversion Rate Optimization
OCTOBER 5, 2015
CRO is a constant process of trial and error, of creating and testing hypotheses. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about. There are many stages to CRO so it’s important to decide what action you want the visitor to take on each of your landing pages.
Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
Customer Experience Matrix
MAY 27, 2014
Recommendations can appear on Web pages, mobile devices, display ads, or emails (where recommendations are updated by calls to the central server each time the email is opened). The pages are linked to marketing automation forms that capture the resulting leads. The system makes this manageable by providing automated alerts, recommendations, and a/b testing. market.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
The statistics are evident; B2B usage is on the rise. Test offers with lead capture strategy. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. When users click the overlay they can be sent to website or landing page. Video Landing Page. Why Video.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
Why it’s noteworthy: Wistia displays your videos on any device with the least buffering possible. Landing Page Analytics/Tracking. What it does: LeadPages platform includes: Lead Pages, Lead Boxes, and Lead Links. All three tools are designed to help you create the most effective landing page, popup box, and subscription list. Read Time: 10 Minutes. Wistia.
15 Important Ways to Use Case Studies in Your Marketing
JANUARY 15, 2015
On Your Website. 1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Your home page is the perfect place to do this. IP addresses.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions. Which Pages Get the Most Traffic? Among other things.).
Introducing The VerticalResponse Integrations Marketplace
FEBRUARY 25, 2015
To do so, we launched the Integrations Marketplace , a hub displaying every VerticalResponse integration. This is a unique tool for customer engagement; learn more on the VerticalResponse Integrations page. Lander Need to create a fresh landing page? Lander has fully customizable landing page templates designed for any marketing goal, and optimized for conversions.
30 Careless Mistakes That Will Totally Muck Up Your Marketing
JANUARY 9, 2013
In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. And here's how to select the right CTA for every page on your site. 9) Not Citing Sources Properly. Some research companies, for example, provide data and statistics for a fee.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
While organic search traffic still drives roughly half of business website traffic, paid search accounts for 10% —and it enables marketers to guarantee first-page presence even for highly competitive search phrases that are difficult to optimize for organically. Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. by Search Engine Land.
9 Professional New Year's Resolutions You Should Actually Keep
DECEMBER 31, 2014
How to Display Site Content Only Your Mobile Viewers Can See. How to Update and Republish Blog Content [Tutorial]. 7) Run big, strategic tests. Many marketers tend to run small, haphazard tests -- a subject line A/B test here, a CTA color change there. But all of these incremental tests might not really make a difference in your marketing. and it actually worked.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
If we’ve missed something, please use the comment section below to let us know. A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience.
47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
APRIL 7, 2016
Also great for adding some flare to certain statistic displays without having to go full infographic. Visually provides custom-made infographics that make your statistics pop. landing page builder that’s great for testing out new layouts and lead form positioning. No need to start from scratch with over 200 landing page templates to try on.
9 Quick Ways to Take Your Blog to the Next Level
MAY 22, 2014
By tinkering with your blog post frequency and keeping an eye on your key metrics (unique visits, leads generated, etc.), you will eventually land on a publishing schedule that maximizes results without driving you bonkers. Tip #1: A/B test blog CTA location, color, copy, and design. The key here is to pick one element at a time to test, e.g. location, color, copy, or design.
The Ultimate Guide to Using Animated GIFs in Your Marketing
SEPTEMBER 7, 2012
Since we're all on the same page, let's talk a little about the history of the animated GIF, how you can make one of your own (it's easy, promise!), and how you can implement them in your inbound marketing. For instance, consider using them on your homepage or on your "About Us" page to keep readers engaged. Animated GIFs display in email the same way a regular image does.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).
9 Critical Components for Optimized Marketing Emails
AUGUST 9, 2013
How do you make your offer exciting and enticing enough to get them to click through and visit your landing page? You can also test different sender names in your emails to see which one does best. You can use their company name, their location, their role at their company, the pages they’ve viewed on your site, items they’ve previously purchased, and so much more.
21 Internet Marketing Stats That Will Blow Your Mind
JUNE 29, 2012
21 Internet Marketing Statistics That May Surprise You. 1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post. Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community.
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
You decide which keywords, and how many, you’d like to show up on page one for, including popular phrases for which it may be very difficult to rank organically. You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking.
How to Integrate Email Campaigns With the Rest of Your Marketing
MARCH 17, 2014
For example, consider placing a call-to-action on your Facebook page. Remarkably, despite these telling statistics, only 11% of emails are optimized for mobile ( Equinox ). Test your email templates to see how they comes across in different mobile devices. Use descriptive alt text under your images in case they don’t display. Email & Social Media Integration.
A Simple Guide for Setting Up Your First Google AdWords Campaign
JUNE 18, 2012
keyword with higher competition would be more difficult to rank for on the first page of Google. If your business sells to a specific region only, this statistic is important to look at. Google averages out the cost of each of the clicks to your landing page from each ad, and uses this as the average CPC. An ad position of 1 is the highest on page one of the SERPs.
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions. Access your Page's Insights at [link]. 8.
Still More on Multi-Variate Testing (Really Pushing It for a Monday)
Customer Experience Matrix
NOVEMBER 27, 2006
My last entry described in detail the issues relating to automated deployment of multi-variate Web test results. segmentation: as pointed out in a comment by Kefta’s Mark Ogne, “testing can only provide long term, fruitful answers within a relatively homogeneous group of people.” Of course, finding the best ways to segment a Web site’s visitors is a challenge in itself. But assuming this has been accomplished, the testing system should be able to identify the most productive combination of components for each segment. The test system must be able to handle this.
Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
OCTOBER 4, 2016
Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. From the DMA 2015 Statistical Fact Book. Is your direct mail campaign going to a large enough group to test results? Note: A/B testing is relevant for non-digital channels as well.
B2B marketers are stumbling in the dark
NOVEMBER 2, 2010
One section might be on SEO and keyphrases; another might be on offers, promotions or campaigns that have worked or flopped; there would be a section on the state of relationships with the most influential bloggers and analysts; one summarising the results of all the multivariate tests that have been run; one on landing pages; one on email response rates; another on social media.
Feeling for the Elephant: 4 Lessons from the Content Marketing Summit
It's All About Revenue
APRIL 8, 2011
To others, content is a slickly designed landing page. He’s a marketing mad scientist, but with a background in statistical analysis, he’s allowed to be a geek. For Ryherd, the content elephant looks like an A/B test. So, let’s say you run a new display ad campaign on a set of websites. by Alexandra Fisher | Tweet this. You know the story.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
This is an excerpt from our new ebook, Beyond the Facebook Business Page. You bid on the price you are willing to pay to have your ad displayed, and then you are either charged when someone clicks on your ad (cost per click), or you are charged per 1,000 people who see your ad using the CPM model (cost per thousand impressions). Set Up Your Goals. newsletter sign-up? INTERESTS.
Proven Writing Tips to Infuse Your Blog With Stickiness
AUGUST 15, 2013
According to Microsoft research , that’s all the time you have to impress visitors to your web pages. The average length of a website visit is between 10-20 seconds, but most decisions about the value of a page’s content are made in around 8 seconds. For visitors to your blog, Olsen estimates that about 3 out of the first 8 seconds on the page will be spent evaluating the blog title.
6 Brilliant Tips to Boost Blog Conversion
NOVEMBER 22, 2011
Make sure your offers' CTAs also direct visitors to targeted landing pages with lead-capture forms. 2. Let your analytics be your guide, and display your best converting offers in your banner creative. 4. Test CTA Button Variations. Do some A/B testing of your calls-to-action! You'll never know until you test. Optimize Evergreen Blog Content With New CTAs.
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Another noteworthy post from Search Engine Land is The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights , in which Brad Geddes details how half a dozen reports—including the AdWords keyword, search query and placement performance reports—provide critical, actionable information, how to use them, and how often to run them.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
OCTOBER 7, 2009
Which element of campaigns is often overlooked, but should be optimized and tested just like ad text or landing pages? Among his recommendations: small (15-20 term), tightly-focused ad groups; including keywords in landing page copy; and experimenting with different matching options. What are some AdWords myths you shouldn't believe? Find Out!
Best Practices for Marketing Automation and Demand Generation Campaigns
Customer Experience Matrix
JANUARY 17, 2009
summarized activity detail: marketing systems gather an overwhelming mass of detail about prospect activity, down to every click on every Web page. This grouping permits selections and scoring based on activity of the entire group, which may display patterns that are not visible when looking at just a single individual. Best practice marketers test new channels aggressively to find out what works and how they can best be used. These are emails, call scripts, landing pages, brochures, and so on. But I digress. Step 1: Gather Data. Step 2: Design Campaign.