KoMarketing Associates

MAY 13, 2021

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Bannerflow

NOVEMBER 22, 2022

Of course, it’s a big leap from creating your display ads to achieving those all-important click-through rates and conversions. Impressions and click-through rates are two of the most common metrics to measure display advertising success. Display ads CTR in 2022. What is a good CTR for display ads? .

Display 52

Display Advertisements Advertising CTR 52

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Image credit: Litmus You can increase engagement and ROI by making it easy for subscribers to interact with your emails on mobile devices.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. 88 percent of mobile searches for local consumer businesses result in a call or location visit to said business within 24 hours. Statistic Stats).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. Learn More: What is Digital Advertising and Getting Started as a Digital Advertiser.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. However, statistics illustrate that it’s the dominating channel of today, already! Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 Learn the true potential of the environment.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative. Saying Too Much. Not Testing Enough.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Everything from ASO and display ads, to SEO strategies and paid social ads. What is native advertising? The new way to do app marketing.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Take a look at this collection of statistics to find out. Fluent) Not optimizing emails for mobile is simply no longer an option. DIGITAL ADVERTISING.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Bannerflow

DECEMBER 8, 2021

Programmatic advertising is experiencing a period of change and if there ever was a time to be aware of the latest trends in this ad space, it’s now. This will see evolution within programmatic advertising, but its position as an integral digital marketing tool will remain strong. Growth of mobile gaming for programmatic display.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Choozle

JUNE 2, 2022

Engaging, insightful, captivating content is at the core of effective digital advertising. Think about these statistics for a moment: 1. Successful advertising content needs to create an experience that engages users quickly while providing them with the value they are seeking. Expanding proven content to new channels.

Top of Funnel 75

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 75

Spiralytics

SEPTEMBER 11, 2023

5 Major Factors that Impact Facebook Ads Cost Certain things impact Facebook Ads costs in the Philippines, and knowing these factors is essential to crafting a well-informed advertising strategy. of local brands choose to advertise on social media since this is where the Filipino audience is. per click, but it may vary.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

JANUARY 23, 2023

That coveted real estate adds up to more clicks — statistics show that around 30% of all clicks go to the top search result on Google — and eventually, marketers hope, more purchases. Advertisers use networks such as Google Ads to promote websites above the organic search results. is rising in popularity and accuracy.

Search Marketing 124

Search Marketing Paid Search Agency Planning PPC 124

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

KEO Marketing

FEBRUARY 25, 2015

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

Display 48

Display iProspect Paid Search Agency Advertising Agencies 48

Oktopost

JULY 31, 2019

Succinct writing is a necessary skill of every good advertiser. By decreasing ad display size,the upcoming change to Facebook ads on mobile will be putting this skill to the test. . Instead of the seven lines now displayed, the new design allows for only three lines of text before prompting readers to ‘see more’.

Paid Search Agency 90

Paid Search Agency Facebook Ads Mobile Advertising 90

Outbrain

JULY 1, 2018

That was, in fact, the year that the first display ad was published. It was a banner ad, produced for AT&T by McCambley, and it looked like this: It’s interesting to note that the first ever online ad didn’t feature the logo of the advertiser. Battle of the Ads – Native Overtakes Advertising Market Share.

Paid Content 38

Paid Content Display Ads Banner Ads 38

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. These ads will appear in a user’s inbox, according to Facebook, based on “ how many threads a user has , the size of their phone’s physical screen and the pixel density of the display.” How does Facebook determine if the speed of a page is too slow?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Valasys

JANUARY 23, 2023

Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Pay-per-click advertising only costs when your ad is clicked, unlike traditional advertising. What’s PPC Advertising?

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. The digital advertising landscape is constantly evolving to meet the demands of consumers today. Native ads receive 53 percent more views than traditional display ads. Native advertising increases purchase intent by 18 percent. Mobile Marketer ). eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. Display: “Building a Solid Foundation for GDN Success” by Michelle Morgan. Display: “New Ways to Test Using GDN Traffic” by Cara DeBeer. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SmartBug Media

JANUARY 8, 2020

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019 ), mobile marketing has been growing by leaps and bounds. Geofences can be set up on mobile, tablet, and even desktop devices anywhere in the world. Geofencing Statistics. What Exactly is Geofencing?

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Zoominfo

APRIL 24, 2019

Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. Usually monetized through online advertisements, these pieces of work tend to lack value and relevance to readers, as their “core purpose is simply to gain search engine rankings for every conceivable term” ( source ).

Tactics 189

Tactics Cost SEO Lead Scoring 189

SalesIntel

NOVEMBER 16, 2021

Receive statistics on which tactics in your library are being used the most frequently, and then quickly share that knowledge with your team. Get Access to Work Mobile Numbers: Work Mobile Numbers have a 7X higher connectivity score. From your inbox, you may access customized email templates and content.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

Oktopost

JANUARY 13, 2020

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Unbounce

JULY 14, 2020

Those goodies being a wealth of resources, delivered through engaging video, statistics, easily digestible summaries, and a straightforward Q&A format that voices common concerns students have followed by all of the programs, benefits, and opportunities VIU offers to help and guide them. The bottom line—they crushed their bottom line.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

ClickZ

JULY 28, 2020

30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. The “mobile view”. Did you know? Firefox – 4.4%

Paid Content 80

Paid Content Advertisements Advertising Mobile Advertising 80

Marketing Insider Group

NOVEMBER 4, 2019

Those who struggle aren’t alone: statistics show a majority of large companies face content challenges. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Quick Takeaways. A centralized content team can help overcome challenges.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Bannerflow

OCTOBER 29, 2018

A new age of marketing has dawned, with brands worldwide moving towards a more agile, hyper-relevant, form of advertising. Statistics have been showing for some time that consumers would prefer tailored advertising. Omnichannel advertising . In-app advertising for airlines. The 4 micro moments of travel marketing.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Mobile Advertising Sales Cycle 76

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. 8%, mobile and sitelinks. 8%, mobile and sitelinks. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

SEM 100

SEM Paid Content Stats SEO 100

DAGMAR Marketing

NOVEMBER 29, 2019

This may include social media marketing, review sites, social advertising, and other two-way engagement channels. The tools in the LSM box include familiar things, such as paid social media advertising, managing your presence on review sites, and claiming your Google My Business listing. Zero in on zero click mobile searches.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. marketers will spend more than $103 billion on search, display, social media, and email marketing by 2019—but search will remain the largest share of interactive spend (about 44%).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Go Beyond SEO

JUNE 25, 2018

Pay-Per-Click (PPC) Advertising. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Why do PPC Advertising?

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Porch Group Media

NOVEMBER 12, 2019

Interacting with friends, family and brands through social, mobile and digital channels is very much the norm. . For marketers, connecting with audiences is about meeting them where they are located – and today, this is on digital and mobile channels. – Digital Advertising. Native Advertising. Mobile Advertising.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Bannerflow

NOVEMBER 29, 2018

But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. And they require action by marketers to bring statistics in line with other industries. Mobile-first is all anybody is talking about in marketing these days.

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56