7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.
5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider. B2B Lead to Sale Process Conversion Tactics Landing Pages
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. To help you get a better grasp on what landing page friction looks like, when it can be used to benefit your business, and how to resolve it when it's hurting your conversions, keep reading. The answer: good testing.
13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages
Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
APRIL 17, 2014
The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. It’s a sea change for businesses unenthusiastic about having to (again) rethink strategies, page designs, and navigational structures. the front page), now sees 48% starting there. So what are landing pages for?
Optimizing Your Landing Pages with Video
JUNE 1, 2015
In the world of inbound marketing , landing pages are essentially the equivalent of your sales team. To make landing pages more effective at generating leads, you optimize. Video is a great way to expand on landing pages that are primarily text based to turn more visitors into customers. The best thing to do is test it. Why Video is Effective.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
This means that whatever content you’re creating now should not only take into account your current campaigns and goals; it should also be optimized to generate leads months and years into the future. By optimizing it for search engines. I’m sure you already know that millions of people turn to search engines every day to solve their problems. The Page Title. You guessed it!
Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
APRIL 4, 2014
Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. You may want to use this infographic as a personal “checklist” next time you upgrade your landing pages.
7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
APRIL 11, 2013
Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Here''s some more food for thought: According to MarketingSherpa''s Landing Page Optimization Benchmarks Report , layout is a major factor in website performance. Yikes!
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. Subpar Landing Page. Right now! 5.)
5 AdWords Hacks to Ramp Up Your Display Ads
Modern B2B Marketing
JANUARY 18, 2016
In this blog, I’ll share some effective AdWords Display tricks with you that not many people know about. But before we get into how you can create your own AdWords Display Network plan , you need to understand the key difference between AdWords Search and AdWords Display. hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Tools. Tickets.
10 Examples of Awesome Landing Pages that Convert
JULY 26, 2016
To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well on your way to creating landing pages that convert.
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
MAY 20, 2015
What's the best length for landing page forms? In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. The result?
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. With that in mind, we thought we’d take a dive into one of the more important channels – online display – and show you how to set up, launch and manage a campaign of your own. What is online display advertising? Why choose display advertising?
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be.
10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
APRIL 19, 2012
Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. What other elements contribute to gaining trust from landing page visitors?
16 Reasons Why People Leave Your Website
MAY 25, 2015
Since trust is a key component to driving conversions, limit the number of ads you use and the locations where they’re displayed. If you aren’t confident that you can rearrange your content according to consumer expectations, use a service like UserTesting (or even better, Drunk User Testing ) to uncover potential trouble spots. 7) Your registration requirements are obtrusive.
The Ultimate Cheat Sheet for Creating Awesome Landing Pages
OCTOBER 28, 2011
Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. The Anatomy of an Effective Landing Page. 1.
A Beginner's Guide to Conversion Rate Optimization
OCTOBER 5, 2015
Conversion Rate Optimization (CRO) is a marketing buzzword that gets tossed around quite frequently. CRO is a constant process of trial and error, of creating and testing hypotheses. However, a common myth is that testing different button colors or font type to see which converts the most customers is what conversion rate optimization is all about. Now get to testing
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. Not testing.
A PPC Optimization Checklist for the B2B Marketer
MARCH 3, 2015
Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. Search and Display based campaigns should be separated in order to accurately measure performance per audience type. Landing Page & Conversion Path.
Optimize and A/B Test Interactive Content With the Scheduler Tool
JUNE 5, 2015
We need a way to test different scenarios and approaches and optimize around the best tactic – whether we’re talking about paid media CTAs or email subject lines. Most SnapApp customers use the Scheduler for: testing which version of a SnapApp is driving more leads. displaying a completely different SnapApp with each page load. Analyze and Optimize.
19 Things We Can Learn From Numerous Heatmap Tests
JANUARY 3, 2013
Let’s look into key findings from different heatmap tests. On the other side, using eyetracking will give you results with close to 100% accuracy about the testing subjects, while the accuracy of mousetracking is around 85-90%. Content most important to your visitor’s goals should be in the top of the page. Notice the last element on your page. Next, some findings: 1.
The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
APRIL 13, 2012
Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. So let’s review the tools needed to manage an inbound marketing and conversion optimization campaign. Digital Audience Research. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Facebook. Cover photo: 851 x 315.
Best Practices for Webinar Landing Pages
The Effective Marketer
JANUARY 27, 2014
The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. Marketo : Here’s a nice designed webinar page. Click to enlarge.
9 Critical Components for Optimized Marketing Emails
AUGUST 9, 2013
How do you make your offer exciting and enticing enough to get them to click through and visit your landing page? Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. Be creative! Easy enough, right?
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. After an analysis of more than 15,000 of our customers’ websites, here’s the takeaway: Websites that aren’t mobile optimized had an average of 5% decline in organic traffic. Marketers were anxious. Fear mongering abounded.
Beyond Responsive Design: How to Optimize Your Website for Mobile Users
JUNE 8, 2015
For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. You’ve conducted user research and testing to understand which content and CTAs to present to each persona as they move down the funnel. Hertz sends you an email when your plane lands to let your know that your car is ready. Congrats!
5 Takeaways from Search Marketing Expo Advanced 2014
JUNE 19, 2014
It’s important to have mobile optimized sites in order to give users the best possible shopping experience, and a higher chance to convert. Design your web pages to drive users to take the action that you want, whether it’s a sign up or a purchase. 2. Try different things out, especially when it comes to your landing page designs and calls-to-action.
Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
APRIL 26, 2016
As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? Tips for Optimizing Your Knowledge Graph Box. And don’t forget to test your markup ! Great!
Best Web and Landing Page Design Tips of 2009
APRIL 14, 2010
Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae. 149 Mortal Sins That Will Send Your Site to Web Design Hell by Web Pages That Suck. 10 Great B-to-B Sites by BtoB Magazine. Karen J. Digg this!
13 Case Studies That Prove the Power of Word Choice
MARCH 14, 2016
Testing. Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. In order to optimize their sales, the online retail community Fab experimented with the “Add to Cart” button on their site. Source: Optimizely. Source: Which Test Won. How can you ensure that it's working the way you want it to?
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. Rethinking Conversion Rate Optimization. Why give up on them the first time they hit your landing page and leave? Crazy, right?
Using Labels to Track Ad Testing in Google AdWords
DECEMBER 12, 2013
Photo credit: Wikipedia) While Ad Testing is a vital part of optimizing any PPC campaign, it can be tiring to track all the changes to determine what caused improvements or problems. Web Analytics World has a great article showing how to set this up: The great thing about this process is that each label has an inherent ad testing goal. A female Bloodhound.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.
The ROI of Paid Social Media Ads
Modern B2B Marketing
OCTOBER 4, 2012
This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.
How to Adjust Your Landing Pages For Search
Anything Goes Marketing
JULY 20, 2007
Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. site can now have multiple home pages depending on what search query was used to end up on your website. BEA seems to have re-purposed this landing page and the result is a poor one.