The Point

MARCH 11, 2010

I’ve written a number of times in this space about how to maximize response from email Webinar invitations. A webinar is a 45 minute commitment; it’s a tough sell. For more tips on how to get the most out of your Webinar campaign, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

Zoominfo

OCTOBER 13, 2021

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. 3 Quick Gifting Tips 1.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Content Standard

APRIL 9, 2015

In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. Video continues to be a powerful tool for marketers today. The post Is Video the Future of Direct Marketing?

Direct Marketing 40

Direct Marketing Video Marketing Paid Search Agency Multi-Channel 40

The Point

OCTOBER 22, 2013

Here are three other tips to consider: 1. Instead, try something like “45 minutes, or shorter than the average lunch hour” Secondly, treat the meeting as if you were promoting an event, like a Webinar. Excerpted from “The High Tech Direct Marketing Handbook.” Don’t call it a “meeting.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

DECEMBER 3, 2013

Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership. With all due respect to Direct Marketing News , even this long-time direct marketer would be hard-pressed to sell that publication as a hotbed of Modern Marketing.).

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

BenchmarkONE

JUNE 25, 2020

What Marketing Land does extremely well is consolidate need-to-know topics to provide you with a hub for everything happening in the industry. Their articles offer accessible breakdowns of digital marketing trends , marketing tips and tricks, and evolving best practices so you can get the advice you need to do more with your strategies. .

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Zoominfo

FEBRUARY 25, 2021

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Binary Demand

JUNE 22, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. A] Tips for keeping contact information up to date and relevant Ensuring the accuracy and relevance of your contact data is vital for successful B2B lead generation. Let’s go over some pointers for making the most of these.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. EDT, Brian Carroll will be hosting a webinar on critical but often overlooked factors for successful lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. Marketing for Travel Agents.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

markempa

JANUARY 25, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better?

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

BDB

APRIL 24, 2024

For companies and marketers, improving the quality and quantity of their first-party data will be paramount in 2024. All companies should have a CRM or client database, but for effective direct marketing, that database needs to be up to date and full of useful data.

Top of Funnel 26

Top of Funnel Digital Marketing Funnels Privacy Ideal Customer Profiles 26

markempa

MAY 4, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Featured Video: Link Building’s Tipping Point Presented by Rand Fishkin. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips. What is email marketing and why does it matter? Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Binary Demand

JUNE 19, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. A] Tips for keeping contact information up to date and relevant Ensuring the accuracy and relevance of your contact data is vital for successful B2B lead generation. Let’s go over some pointers for making the most of these.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are a few tips that I often share with sales people who are doing their own lead generation. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bottom-line sales performance reflects just how well sales and marketing are working together.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

The Mx Group

NOVEMBER 17, 2017

During our recent webinar on how to operationalize account-based marketing we had a very engaged audience, and many excellent questions about ABM came up. A more simple way would be to monitor revenue for your ABM accounts and assume “correlation is causation” for marketing activities (always dangerous, I know). Contact Us.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

The Point

APRIL 21, 2010

Mix of Content – working with Spear, Navicure plotted a content strategy for the blog that combined “tips and tricks,” industry news, and Navicure information such as Webinars whose topics blend well with the practical, “how to” flavor of the blog.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) so that you can take this back to your team for your very own email marketing brainstorming session. How many webinars are being advertised here? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Brandpoint

APRIL 8, 2019

Tip : Lead your newsletter with your most recently published article and then choose supplemental blog posts to include that follow a similar theme. Let this give you some motivation: According to the Direct Marketing Association, marketers have seen a 760 percent increase in revenue from segmented email campaigns.

Newsletter 96

Newsletter Email Marketing Marketing & Strategy Marketing Strategy 96

Ambal's Amusings

MAY 27, 2010

Ardath Albee's Tip. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Your company decides to host a webinar with an industry expert. You answer the questions you didn’t have time for during the webinar in a blog post.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Ardath Albee's Tip. Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Patsi Krakoff's Tip. Craig Rosenberg's Tip. Give to Get – Yes, it works.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

SEPTEMBER 4, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120