Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?
Biznology
DECEMBER 22, 2015
I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. The post 3 predictions for online marketing in 2016 appeared first on Biznology.
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markempa
JUNE 8, 2007
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.
markempa
JUNE 16, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?
markempa
JUNE 16, 2005
« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.
Marketing Craftmanship
FEBRUARY 16, 2012
eReleases competes with dozens of electronic news distribution services, all seeking to charge companies and PR agencies hefty fees to put their press releases in front of journalists, in hopes of capturing the media’s attention and coverage. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy.
Biznology
AUGUST 2, 2010
With social media, some marketers are flummoxed, because they don't know how to craft a message that their customers will happily spend time with, and willingly pass on. PR pros to the rescue! I found it interesting that IBM has merged its marketing and communications team under Jon Iwata , their longtime communications executive.
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