Schubert B2B

JUNE 7, 2019

Social media is a key component for a truly integrated marketing strategy for any B2B business. While many B2B businesses find success on Facebook, platforms like LinkedIn and Twitter can also be important information hubs for engaging with your current and potential customers. Myth 4: We Should Only Be Posting About Our Company.

Social Media 85

Social Media Media B2B Buyer Personas 85

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market's best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! Social media is a key component for a truly integrated marketing strategy for any B2B business.

Social Media 54

Social Media Media B2B Buyer Personas 54

ViewPoint

DECEMBER 17, 2013

My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! Social media is a key component for a truly integrated marketing strategy for any B2B business.

Social Media 48

Social Media Media B2B Buyer Personas 48

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. This boosts the economic front of the organizations.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

PureB2B

JULY 19, 2021

According to recent studies, 48 percent of buyers are more willing to explore solutions that are tailored to their unique company problems. Marketers can truly get to know their target customers by building the proper buyer personas for their purchase cycles. Use both Digital and Direct Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

PureB2B

JULY 19, 2021

According to recent studies, 48 percent of buyers are more willing to explore solutions that are tailored to their unique company problems. Marketers can truly get to know their target customers by building the proper buyer personas for their purchase cycles. Use both Digital and Direct Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Metadata

JUNE 24, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. I’ve been studying Kim’s work for years, after all — transcribing her words, analyzing her logic — and now I had a chance to speak with her one-on-one.

Direct Marketing 102

Direct Marketing Rules Copywriting Paid Search Agency 102

B2B Digital Marketer

AUGUST 31, 2020

Everyone is making Standing Out in LinkedIn a priority. With the world at the current state it’s in, finding leads and standing out in LinkedIn has become vital and a real challenge for B2B companies. 01:22 – David Ubeda’s background in B2B Digital Marketing. 08:04 – How to avoid being banned in LinkedIn.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

Zoominfo

DECEMBER 19, 2018

“So, if you’re a pro marketer that wants to use search engine optimization to get more targeted traffic to your site, make sure to subscribe to my channel right now. “As Go browse the Backlinko YouTube channel if you’re interested in taking a deep dive into some of marketers’ most pressing SEO questions and topics! Neil Patel.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. Keep up-to-date on the latest news, trends and recent developments in the vast world of B2B digital marketing. Learn every factor involved in effect B2B marketing.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Zoominfo

OCTOBER 5, 2021

“So, if you’re a pro marketer that wants to use search engine optimization to get more targeted traffic to your site, make sure to subscribe to my channel right now. “As Go browse the Backlinko YouTube channel if you’re interested in taking a deep dive into some of marketers’ most pressing SEO questions and topics!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. Direct Mail Copy that Sells. Permission Marketing. Scientific Advertising.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Walker Sands

AUGUST 1, 2022

When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Biznology

JANUARY 26, 2011

Will you have the skill set to have studied the automation, reporting, and routines needed to handle that complexity? AG: The studies compare apples and oranges when they speculate about keyword prices and performance, because different keyword match types perform differently for advertisers. What if Facebook takes off?

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Integrated B2B

NOVEMBER 25, 2019

A recent thought leadership impact study by Edelman-LinkedIn Research found that 89 percent of decision-makers say that thought leadership can be effective in enhancing their perceptions of an organization, with 42 percent stating they are willing to pay a premium to work with an organization that produces thought leadership.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Peer-to-peer Top of Funnel 52

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They conducted their third annual study of business technology marketing.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Ambal's Amusings

FEBRUARY 18, 2010

Social Media (blogs, Twitter, Facebook, LinkedIn). The High-Tech Direct Marketing Handbook (Ebook). Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 21, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Content Standard

AUGUST 13, 2019

Why use LinkedIn ads? In short, LinkedIn users have two times the buying power of your average online consumer. In short, LinkedIn users have two times the buying power of your average online consumer. Knowing how LinkedIn ads work gives you the best chance of reaching these qualified and influential B2B audiences.

Cost Per Click 72

Cost Per Click Linkedin Paid Search Agency Work Management 72

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by John Coe and the Sales & Marketing Institute showed, “70.8% My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So everyone cant be one. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Directive Agency

APRIL 25, 2019

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various technologies emerging daily. While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Ambal's Amusings

OCTOBER 8, 2009

Marketing team within a company works to put together and publish case studies to highlight their solutions and products. Marketing customer engagement is clearly very early stage as compared to sales customer engagement. How does a Marketing Team use a Case Study? How does a Sales Team use a Case Study?

Case Studies 100

Case Studies Case Study Activities Studies 100

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. However, show-specific blogs were written and promoted via Twitter and LinkedIn. Since this was for a B2B.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40