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4 Elements that drive B2B direct marketing results

Biznology

If you’re an experienced B2B direct marketer, this is probably not for you. Tip: B2B buying process is frequently not linear, so don’t assume potential customers progress in this way. Sequence and Frequency of Contact Media – 20-30% of success. So with that in mind, this blog is focused on the basics.

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Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. But maybe there’s an easier way to do B2B social media marketing better. You probably do, too. So, how do we get there?

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

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Top 10 B2B Influencers in 2020

Oktopost

And everyone’s on social media. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. Lots of direct marketers still haven’t bought into this idea.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Former VP of Yahoo, member of the Direct Marketing Hall of Fame and Guerrilla Marketing Hall of Fame Seth Godin writes a short, entertaining and easily digestible blog every day — and he has generated over 7,000 posts with over a million readers. Writing with an ideal reader in mind is the best way to focus your style and your chosen topics.