4 Elements that drive B2B direct marketing results
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. Tip: B2B buying process is frequently not linear, so don’t assume potential customers progress in this way. Sequence and Frequency of Contact Media – 20-30% of success. So with that in mind, this blog is focused on the basics.
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