Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything.

Practices 201

Practices Generation Best Practices Content 201

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. ARTIFICIAL INTELLIGENCE.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

ClickZ

NOVEMBER 27, 2019

Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. Another surprising element is that buzzwords can be a roadblock to digital transformation.

Digital Transformation 107

Digital Transformation Advertising Agencies Enterprise Management Paid Search Agency 107

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Impersonal ads and digital experiences.

Marketing Budget 347

Marketing Budget Marketing Budget Creation Budget Programs Research 347

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. An upcoming marketing trend is __.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Contently

FEBRUARY 17, 2023

Artificial intelligence, machine learning, augmented reality, and virtual reality are hitting all the major headlines in the news and on social. Right now, everyone’s talking about generative AI and how it’s transforming content and design. But there’s more on the tech horizon than AI.

Marketing AI 190

Marketing AI Paid Search Agency Buzz Marketing & Strategy 190

Heinz Marketing

MARCH 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. This article writes to compare these habits of ours to a training dog and how consistency helps develop trust, it’s negative for creativity and innovative ideas.

Marketing AI 109

Marketing AI B2B B2B Thought Leadership Digital Transformation 109

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What is data-driven, targeted marketing? For this prompt, try selecting the Chief Marketing Officer persona.

Budget Programs 110

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 110

Salesforce Marketing Cloud

JUNE 29, 2022

During COVID-19, managing costs was the primary driver for automation,” said Joe Surprenant, sales leader across Deloitte’s artificial intelligence (AI) and data ops practices. “As When HR processes are automated, it sends a positive signal to prospective employees that the company is digital-first.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 111

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 111

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt Tell me why advisory and consulting is necessary for CX transformation programs. They can help businesses stay agile and responsive to evolving customer needs and market dynamics.

eCommerce 105

eCommerce Marketing AI Best Practices Consulting 105

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. No wonder both dating and marketing are so difficult. The first is their budget. Same concept here.

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

ClickZ

OCTOBER 4, 2019

This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently. You must shift to a digital transformation strategy to accomplish this.”.

Marketing AI 65

Marketing AI Enterprise Management Lead Ranking Marketing Analytics Tools 65

The Customer

OCTOBER 12, 2021

In this edition of TheCustomer Quick-Take : Evidence that convenience isn’t all that, Where to put your digital transformation efforts, You don’t get to define personalization, Finding the Deus in your AI Ex Machina, How one brand is leveraging loyalty to leapfrog supply chain issues, and a virtual cornucopia of consumer trends.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

Salesforce Marketing Cloud

AUGUST 29, 2022

New jobs will be more complicated because the simple tasks will be taken by AI, he said, pointing out that “sometimes people don’t want more complicated jobs.”. What does the future really look like with automation and artificial intelligence operating at full speed? AI will be the same as the driverless car for people.

Automation 98

Automation Marketing AI Work Management Marketing Management 98

TrustRadius Marketing

MAY 12, 2022

The difference between DXPs and CRM software is that you use the DXP to monitor all of your customer touchpoints, including social media. Many DXPs use AI with machine learning to anticipate and track customer behavior in the data it will provide you. Many CRMs offer customer service, analytics, and marketing automation.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Digital Asset Management 115

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 115

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Hinge Marketing

DECEMBER 12, 2019

There’s a good amount of complexity to work through in understanding marketing automation (MA) for professional services firms— with countless products featuring a constantly-evolving array of capabilities and features. The Major Trends in Marketing Automation. Adoption of marketing automation is spreading.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 14 MELISSA DREW Simply-Transformed Contact MELISSA DREW Score: 48.72

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. What is fintech marketing? Just how big is the market size of the fintech industry?

Work Management 112

Work Management Marketing & Strategy Marketing Strategy Practices 112

SmartBrief - Marketing

AUGUST 4, 2023

It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Oktopost

FEBRUARY 7, 2021

Here you will find a summary of our latest webinar “From the Experts: How Digital is Transforming Financial Technology” hosted with our good friend Andrew Davies, Associate Director, Digital Marketing and Creative Services at Capco. . Why Do Financial Organizations Need to Adopt the Digital Transformation.

Marketing Budget 96

Marketing Budget Work Management Digital Transformation Marketing Management 96

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. The VR market is expected to reach $84.09

Planning 138

Planning Marketing Management Marketing AI Paid Search Agency 138

SmartBug Media

MARCH 2, 2023

As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital marketing strategy to the next level!

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Conversica

SEPTEMBER 2, 2020

the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, announced today it has raised a $20 million Series D funding round led by Hollyport Capital , an existing investor of Kennet Partners, Conversica’s lead Private Equity investor.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Contify

NOVEMBER 3, 2020

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event. About Contify.

Peer-to-peer 52

Peer-to-peer Lead Scoring Lead Ranking Ethics 52

Thinkers360

JANUARY 26, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! Contact Donna Peeples Score: 33.04

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Marketing Budget 51