Sprout Social

JUNE 9, 2022

It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Let’s get into the details of how to make a TikTok so you can start building a strong brand presence on the platform.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Martech

JULY 22, 2022

The platform had recently extended the maximum length of reels from 60 to 90 seconds. However, consistent with the short form emphasis, only videos up to 90 seconds in length will be eligible for the Discovery and recommendation system. Reels are videos up to 60 seconds in length. Facebook launches a Feeds tab.

Social Media 109

Social Media Rules Media Viral Marketing 109

Webbiquity

FEBRUARY 20, 2020

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy. Streamlining is necessary in 2020. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

DAGMAR Marketing

JANUARY 14, 2022

As a result, many businesses are considering leveraging this video-centric social media platform to refine their digital advertising strategy and better reach their audience. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. Branded Effects.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness. Too often, companies don’t capitalize on the synergies between these two practices.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

ClearVoice

OCTOBER 14, 2022

60% of marketers say that content marketing helps generate leads ( Content Marketing Institute ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 60% of companies use data in their content marketing strategy ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Create a Brand Identity. Acquire Digital Marketing and Technology Competencies. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

Buy 118

Buy Video Marketing Template Bandwidth 118

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

SocialPilot

JANUARY 15, 2024

” Brands looking to get hold of the younger generation must pay attention to Snapchat. Snapchat has all the bells and whistles to get your brand engaged with its amazing user-generating content-creating community. But is Snapchat the right platform for your brand? Sounds interesting! India alone has 144.35 million users.

Statistics 71

Statistics Business Customer Satisfaction Stats 71

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). But the format is still underused across the major social media networks.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Contently

MARCH 26, 2021

And second, that you’re a human being. It’s common knowledge that 50-60 percent of ad clicks are accidental. Barely a month goes by without us hearing about a major brand realizing that their display performance was all smoke and mirrors. P&G reduced digital ad spend by $200 million and saw reach increase.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

chiefmartech

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. I feel for the speaker.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Buffer

APRIL 3, 2023

🔓Creators Unlocked Creators Unlocked is a content series that delves into the world of content creators to uncover the stories behind their social media posts. Welcome to the second installment of Creators Unlocked! Q: What inspired you to start creating content on social media? Today, we have Dre Fox on the docket.

Social Media 84

Social Media Work Management Youtube Marketing Management 84

Spiralytics

APRIL 16, 2023

It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. These efforts built trust and strengthened the brand’s relationship with its customers. One of the classic emotional marketing examples comes from Apple and its Think Different campaign.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Stevens & Tate

JULY 4, 2022

We’ve all been through it—you’re scrolling through your social media feed when suddenly you come across an individual passionately endorsing a product or service. That is because the individual you are seeing is a social media influencer , which makes the premise of an influencer marketing strategy so much more unique. What’s more?

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Social Media 115

Brandwatch Marketing

JANUARY 2, 2019

As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Sprout Social

JULY 5, 2022

As the second most popular website in the world , YouTube’s impact can’t be overstated. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Sprout Social

JUNE 14, 2022

A growing set of Baby Boomers are dominating platforms from Instagram to TikTok, proving that social stardom has no age limit. Grace and Frankie —a show almost entirely based around the concept of aging—debuted the second half of its final season at #2 on Netflix in the US. Expanding into older demographics makes sense for brands.

Demographics 99

Demographics Class Social Media Trust Marketing 99

Porch Group Media

JULY 13, 2021

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. 74% shoppers are unlikely to share a product on social network after purchase. Adobe Analytics ). Retail Dive ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Curation Content 65

Martech

MAY 24, 2023

Dig deeper: MarTech Salary and Career Survey shows a profession coming into its own Well at GE, pretty early on, I got the digital bug. A: Yeah, I started becoming known for being a digital expert inside GE. And Jeff Immelt, the CEO, had mandated that every business unit have a mid-to-senior-level digital leader.

Budget Programs 98

Budget Programs B2B Thought Leadership Paid Search Agency Thought Leadership 98

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. More recently, short-form videos have taken over social media platforms. On TikTok and Triller, it's 60 seconds. On Instagram Reels, it’s even shorter: 30 seconds. More Behind-the-Brand Videos.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. 78% of consumers follow brands on Facebook. 47% of consumers follow brands on YouTube. Key Stats: Over 2.1

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Salesforce Marketing Cloud

NOVEMBER 19, 2021

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Using a “funnel” as a metaphor is somewhat misleading, however — especially in a rapidly changing digital sales environment. Get the Sales in 60 Seconds newsletter for the latest and greatest sales content.

Top of Funnel 98

Top of Funnel Marketing AI Digital Marketing Funnels Lead Ranking 98

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. of all digital display ad spend by the end of 2021. The more accurately marketers understand trends, the more chances they have to beat the competition.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Short-form?

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. What benefits does it offer brands? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Simplilearn’s Digital Marketing Specialist.

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104

Martech

JANUARY 4, 2022

.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Campaigns are like the fountains at the Bellagio: A lot of effort to go up, you’re up for five seconds, then you go down.” Publicis Sapient CMO Teresa Barreira.

Organization 136

Organization Ad Building Work Management Thought Leadership 136

Inbox Insight

MARCH 2, 2022

This indicates direct response initiatives are clearly high on the agenda for B2B marketers in 2022, proving that this traditional approach is still considered highly in today’s digitalized world. Meanwhile, Organic Social features more prominently in the US (24%) than in the UK (15%), where Paid Social is favored (23%).

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

Sprout Social

AUGUST 22, 2022

The second-most popular social platform has come a long way since the “Charlie bit my finger” days. With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. The answer is probably “YouTube.” Search YouTube comments.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. Exclusive styles to welcome the Year of the Ox.

Campaigns 89

Campaigns Brand Identity Branding Cross-Selling 89