Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. 6 Optimization Tips to Get Ready for the New Year by PPC Hero. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

JANUARY 7, 2011

This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner. “News Feed Optimization (NFO) on Facebook will become the new SEO. . “Social is much bigger than marketing and PR. It’s a customer phenomenon. Metrics will mature.

Social Media 100

Social Media Trends Social Marketing Media 100

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?), Check out the Webbiquity bookstore.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Share this on del.icio.us. Tweet This!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

DECEMBER 1, 2010

A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. While there’s no reason to expect sales cycles to shorten, an improving economy next year should help stabilize the length of the decision process. Share this on Bebo. Share this on Mixx.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JULY 25, 2011

Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 3, 2010

52% aren’t sure how to apply SEO strategies to increase the reach of their blog. To remedy this, Suzanne and I are going to teach the solutions to #1 and #2: blog writing and SEO workshop in January 2011. Related posts: Sales & Landing Pages Using WordPress: Learn How. No wonder people run out of time. Tweet This!

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Certainly standard websites can rank well in search, but a blog provides an extra SEO kick and is more powerful at driving repeat visits. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MAY 20, 2010

25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO. The top 24 facts for selling more in B2B by LEADSExplorer. Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

APRIL 26, 2010

Can you fire your sales force? Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment. Tweet This!

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JANUARY 28, 2011

3 Rarely Used AdWords Settings You Should Be Aware Of by Daily SEO Tip. And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts. You’ve actually got A LOT of company. Share this on Bebo. Share this on del.icio.us.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? A better practice: “In group discussions, don’t ask questions or make comments that are obvious sales pitches. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

APRIL 27, 2010

The next three most common benefits noted–increased traffic and email subscribers, new business partnerships and help with SEO–are also more measures of exposure than tangible financial return. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. So how should your prioritize spending for next year?

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

WebMarketCentral

AUGUST 17, 2009

Which social media sites are most helpful for SEO? StumbleUpon and Digg) is "spiky" and doesn't convert well, but supports SEO through the links generated. Fleischner, author of SEO Made Simple: Strategies For Dominating The World's Largest Search Engine to share their best tips and tricks for SEO newbies.

SEO 20

SEO Best Practices Adwords Copywriting 20

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. At the end of the day, none of this is yours. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

WebMarketCentral

MARCH 2, 2009

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

WebMarketCentral

APRIL 6, 2009

How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Online Reputation Management with Video SEO by Search Marketing Standard Grant Crowell explains why video is a powerful component of reputation management (e.g., Why is online reputation management so important?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Webbiquity

FEBRUARY 28, 2011

Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

WebMarketCentral

JANUARY 16, 2008

Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) How you handle the next step is crucial: immediately launching into a sales pitch is likely to alienate the group. David Bankston del.icio.us

Social Media 20

Social Media Web 2.0 Digg Social Marketing 20

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

How can online video help with SEO and online reputation management ? Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv If you are planning to use these for SEO, check for do-follow status first. Which social bookmarking sites have the most clout? Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JANUARY 23, 2009

While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here. Here are several more key SEO insights provided by King: Wordtracker's fee-based tool goes beyond free keyword tools by tracking what it calls a keyword effectiveness index.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg. How can you generate lots of high-quality links in just half an hour per day?

Social Media 20

Social Media Optimization Linkbait Media 20

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. What’s changed, post-Penguin and post- Panda , is that organic SEO isn’t free, cheap, and easy anymore. Google SEO is the new Google AdWords.

Paid Content 80

Paid Content Google Digg De-duplication 80

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151