Webbiquity

APRIL 19, 2010

ROI was a simple calculation. Social media can be measured, certainly, but the metrics are frequently less direct and ROI challenging to measure with any precision. While research shows that social media engagement increases revenue , direct tactical measurement is difficult. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 10, 2010

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing&# (or are willing to hire professional help from the outside). Top 11 Money-Wasting AdWords Mistakes by Alibaba.com.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

FEBRUARY 2, 2011

Measuring ROI on Content Marketing and Creation by Social Marketing Forum. 11 steps toward a content strategy by Econsultancy. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Measuring social media marketing ROI is a worthy though elusive goal.

Social Media 20

Social Media Paid Content ROI Media 20

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Imagine if just 25% of product updates make a positive impact on the outcome, it’s crucial to know the 75% that shouldn’t see the light of day. Ask yourself, “If this metric changes either positively or negatively, would that benefit or harm the business?”

Product 52

Product Lead Ranking A/B testing Sample 52

Webbiquity

FEBRUARY 7, 2010

Without it, you’re just paying for traffic, with no way to measure the ROI of your SEM campaigns. The top three ads displayed get the highest click-through rates (CTR), but are also the most expensive positions. The bottom two ads (positions 7 and get the second-highest CTR. Launch your campaign and analyze the results.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Adobe Experience Cloud Blog

JULY 15, 2010

Recommendations – Request from individuals that can leave positive feedback and comments about your company. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. Discover the ROI of social media and how to implement tactics throughout each stage of the revenue cycle.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Buzz Marketing for Technology

JUNE 27, 2008

Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value. Comments Digg This.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. I started experimenting with social bookmarking sites like Digg, del.icio.us

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

APRIL 11, 2011

These businesses may get a better return on their time and money by ensuring that their business shows up in online searches, or by engaging with customers for positive reviews. How do you measure ROI? How well is your social media working today?

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? There is no wonder why they find it hard to find a strong ROI with that approach. Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Online Marketing Institute

MARCH 13, 2011

The ROI on this tools very straight forward. Our teams are able to run a search for positions with “Database&# in the title, set a geographic area of focus and be present with a list of results. Archives February 2011 (4) December 2010 (1) November 2010 (1) Get a free blog at WordPress.com Theme: Digg 3 Column by WP Designer.

Startups 40

Startups Leadlander Jigsaw Tools 40

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. This is why they find it hard to see results that make for a strong ROI. Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This! Share this on Facebook.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Online Marketing Institute

NOVEMBER 8, 2010

Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

This position is not "perfect", however. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. " Ask yourself the same question about your child with a specific malady. Or do you add that author to an existing blog topic?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? They can’t Quibble: We (MotiveQuest) have social media metrics (brand advocacy via the Online Promoter Score) that have a strong, positive correlation to sales – see case study of work we did with MINI USA here: [link] TO’B [link] Jamie Ortiz Hi Jason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JULY 12, 2010

What also refers to subject matter—in b2b, that usually means reporting on research, offering a unique perspective on industry developments, solving problems, providing how-to guides, or presenting other information that is of value to your audience and positions your people as the experts. When: how often will you write new blog posts?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JANUARY 10, 2010

ROI Is Dead by StraightUpSearch. This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Another noteworthy post from SMT is Social Media ROI – a financially sound method. The Periodic Table of the Social Media Elements by eyecube.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us We appreciate the recognition and positioning in the space. It will be interesting to see how the "push" and "pull" markets come together over time - or will they?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

MARCH 23, 2010

Our business case for social media was built around delivering outstanding customer service using social and what we have found was that by taking situations where we may have an issue and turning them around quickly into a positive customer experience we have created a strong base of “advocates” for our brand. Tweet This!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 10, 2010

Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. by Search Engine Land. How to do a 301 redirect for a website by Revenue Robot. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.”

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

JANUARY 4, 2011

How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Digg (785). Do I Really Need a Content Strategy?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

NOVEMBER 4, 2010

Generally, the better positioned marketing department is the one that can prove it’s bringing in money, not spending it without results. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Share this on Bebo. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Three key ones that we look at: profile match, engagement level, and buying cycle position. The third dimension we use is the lead's position in the buying cycle. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

JANUARY 17, 2011

However, social media is more likely to increase positive thinking around a product and brand.&#. And it’s working for them: 60% credit social media with positively impacting their businesses, 46% said their company’s brand awareness has increased and 36% have attracted new business as a result of their social media efforts.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us The topic is ROI measurement of Marketing initiatives. We all know the obvious outcome.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. This social proof is a reassurance to the search engines that your infographic will deliver a positive user experience. How do you create and publish content that will result in positive ROI?

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

JANUARY 26, 2011

SEO vs. PPC stats, and the ROI of SEO. What Is SEO, Really? by SEO Book. Kipp Bodnar compiles an outstanding, highly bookmarkable set of SEO infographics suitable for printing out and posting in a highly visible location. Examples include the SEO Order of Operations (grab and include with the post?), Related Post. Share this on Bebo.

SEO 100

SEO Resources Tips Best Practices 100

Online Marketing Institute

APRIL 11, 2011

These businesses may get a better return on their time and money by ensuring that their business shows up in online searches, or by engaging with customers for positive reviews. How do you measure ROI? How well is your social media working today? WordPress Resource Lists. iPhone Resource Lists. Celebrities. FriendFeed. Friendster.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Buzz Marketing for Technology

OCTOBER 7, 2008

But the interpersonal interactions that went along with the position -- the hearty backslaps from random users, the impromptu meetings -- were literally unbearable for Ryno. "I Development. Web Services. Web Site Management. Software Development. Education/Training. Hiring/Recruiting. Search Job Listings. Outsourcing. Management. Outsourcing.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100