Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Let me explain …. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

MAY 10, 2010

If you are a low-cost provider, then perhaps an ROI analysis might be of value. In working with an Acumen Management Group client that used ROI justification in most sales situations, we helped design the company’s website visit to work into their sales process. Next, the CFO created a written analysis of the projected ROI.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Buzz Marketing for Technology

JULY 28, 2010

Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Media Enterprise Management Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

To me this is the most fertile area on which to prove ROI. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that? Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. by Email Marketing Reports.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JUNE 17, 2010

Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. I’d done a job for Sugar a few months earlier. Government stuff, on AdWords. Went great. “Sure,&# I said, taking another sip of my drink. Tweet This!

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. Confusion over these measurements has fueled the social media ROI debate. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. Here are a few more of the key findings and my own observations. The Biggest Question. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 18, 2010

The first key is understanding the lifetime value of a customer; from this, ROI calculations can be performed on any marketing activity to help set budget levels appropriately. Tags: Book Reviews book review Brad Shorr branding Douglas Karr James Connor KC Associates marketing ROI Nike The Perfection of Marketing. Brad Shorr.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

APRIL 7, 2010

Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Why one of Google’s less-known tools, the Google Wonder Wheel, “is a very helpful and insightful tool for PPC keyword research&# and tactics for using it. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Buzz Marketing for Technology

JULY 14, 2010

Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

SEPTEMBER 22, 2010

Related posts: Social Customer Support delivers Strong ROI In a recent poll by the TSIA of firms. Share this on Facebook. Tweet This! Share this on del.icio.us. Stumble upon something good? Share it on StumbleUpon. Share this on Reddit. Share this on FriendFeed.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Webbiquity

FEBRUARY 1, 2010

ROI Is Dead by StraightUpSearch Blog. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today. Measuring Social Media ROI: Why it fails by Social Media Today. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Email this to a friend? Share this on Facebook.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

These are typically better than the broad brush webinars because we can have a real consideration discussion that includes such things as use cases, ROI modeling and even self funding ideas. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Email this to a friend? Share this on Facebook.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. What is Webbiquity? How to Be Everywhere Online.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

DECEMBER 1, 2010

Why would otherwise highly sensible, ROI-conscious marketers spend even more money on a tactic that they don’t believe works very well? But strangely, social media—one of the top priorities for increased spending next year—was viewed as “highly effective&# by only 16% of respondents, while 25% said it was “not effective.&#

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

JANUARY 28, 2011

Comparing Google’s bid simulator to “a spreadsheet where marketers can test different scenarios to illustrate the real value between click and cost,&# Jeff Licciardi explains how the bid simulator can be used to drill down to the revenue-per-click level and optimize bids to increase impressions, clicks and ROI. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

MAY 18, 2010

6 Tools Every Google Analytics User Should Have by ROI Revolution. A detailed tutorial on using the Advanced Segments Tool in Google Analytics to gain insights into measures such as differences in conversion rates based on content viewed: sure, that popular blog post drew a lot of traffic, but was it productive traffic? Some are easy (e.g.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 26, 2010

Joe Pulizzi reviews research from King Fish Media on the state of content marketing and provides some interesting statistics on the scope and ROI of custom content creation. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. His conclusion: “We are all publishers now.&#. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

APRIL 19, 2010

ROI was a simple calculation. Social media can be measured, certainly, but the metrics are frequently less direct and ROI challenging to measure with any precision. While research shows that social media engagement increases revenue , direct tactical measurement is difficult. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JULY 28, 2010

He writes that participating in social media is essential for building trust with customers, then insists on developing robust ROI calculations for any social activity; which is it? Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. Measuring social media marketing ROI is a worthy though elusive goal.

Social Media 20

Social Media Paid Content ROI Media 20

Webbiquity

JANUARY 10, 2010

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility. But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing&# (or are willing to hire professional help from the outside). Top 11 Money-Wasting AdWords Mistakes by Alibaba.com.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

FEBRUARY 2, 2011

Measuring ROI on Content Marketing and Creation by Social Marketing Forum. Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. 2011 Trends: Content Marketing Is Critical by eMarketer. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

JANUARY 18, 2011

Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. In social media of course, this sharing behavior is the coin of the realm. That’s a lot of similarities. Does anyone else feel like we’ve seen this movie before?

Social Media 119

Social Media Media Digg Opt-in 119

Webbiquity

MARCH 9, 2010

Because the ROI is likely to be difficult to measure with precision, it’s best to keep the “I&# fairly modest. Still, with realistic expectations, using Facebook as a means to put a human face (or faces) on a B2B brand can be one effective component of an overall social media marketing strategy. Share this on del.icio.us.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

FEBRUARY 9, 2010

Again, you can purchase the full report or download the free executive summary of this social media benchmarking report from MarketingSherpa here. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Share this on Mixx. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Convince & Convert

JANUARY 11, 2011

Should you care more about Digg submission than about comments? By no means perfect, but much more illustrative than follower counts. One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. Are tweets more important than Facebook shares? PostRank Analytics solves this problem.

Social Media 160

Social Media Media Digg Marketing Analytics Tools 160

Biznology

AUGUST 14, 2012

Why Big Data Will Deliver ROI For Social Business (informationweek.com). Think Big Online Launches New Social Media Management Service (prweb.com). 3XSocial Review And Bonus For Don Crowther’s Social Media Training Revealed (virtual-strategy.com). Why Social Media Works for Small Business (theengagingbrand.com). damienschulze.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? This will allow you to capture the ROI on your social media programs.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Online Marketing Institute

NOVEMBER 2, 2009

ROI may take time, and can be challenging to measure accurately, but your prospects are using these sites and talking about your industry, your competitors, quite possibly even your company. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. With a reliable record of experiments, proving the ROI of testing becomes much easier. Still, you can’t deny the power of experimentation-derived insights that support better decisions — whether in evolving the product or avoiding damaging changes.

Product 52

Product Lead Ranking A/B testing Sample 52