Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. July 27, 2008 at 9:05 pm. · Spigit - Enabling Enterprise 2.0

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content? Share this on del.icio.us.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 25, 2010

Outbound marketing can work, as it has in the past for big companies like McDonalds and P&G, but it’s very expensive (and intrusive). For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. Take for example your classic white paper. So here is my take …. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

 Studies and papers on IO  . Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. Why Digg works. Internet suffering from information overload - So not only the users but the internet itself. How much informati on? Rather theoretical�.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days). Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days). Email this to a friend? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

JUNE 28, 2010

You can waste a lot of time and still not get a professional looking page that works to get people to buy or sign up. Download a free report, white paper, or ebook/ ecourse. Have you tried to create a landing page using Wordpress? And I know others have too. It saves me time and energy. Membership in a program, paid or otherwise.

Template 100

Template Ning Webcast Digg 100

Webbiquity

AUGUST 18, 2010

But rather than turning in for the day, you work on a proposal for a while, then finish up by checking your email one last time. No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Share this on Bebo. Share this on del.icio.us.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. But it don’t work that way. “Nice work,&# she said. I’ll talk nice to the analytical data set and buy it a few drinks, but if that don’t work, I’ll take it out back and knock it around until it gives up the answers. Sugar explained the plan.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. We only hire people whom we believe are interested in working this way." This can be tricky, since star recruiters are accustomed to working by themselves.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

JANUARY 4, 2010

Contains some off-color language and sexual references, so be careful watching this at work, but it’s very funny. Some of the images and language are a tad risqué, so be careful with this one at work. The Peanuts gang strives dysfunctionally to design an agency holiday greeting card in this clever and outrageous spoof.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? Computer virus.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Convince & Convert

MARCH 4, 2016

Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Go through your old blog posts , presentations, and white papers. Once you’ve assembled a variety of compelling facts and statistics, it’s time to work them into a powerful narrative. Repurpose Old Content. Thinking Visually.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Buzz Marketing for Technology

JUNE 27, 2008

The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. We are now deluged with essentially infinite information, and we need to sort through it all, synthesize it, and work out what action to take as a result. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The report notes that “the question of whether social media works has dropped off the charts completely.&# Share this on del.icio.us.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Biznology

FEBRUARY 5, 2013

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

MAY 30, 2010

Mostly safe for work. Won Park – The Master of Origami Paper Folding by The Design Inspiration. If you’ve ever worked in a marketing agency, you’ll find this video hilariously familiar. In you work on the client side, hopefully you won’t and you can just laugh at the inconsideration of others.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

MLT Creative

MARCH 16, 2011

Good ways to do this include blog posts, white papers, eBooks and profiles. Use social bookmarking – Using social networking sites such as Digg, Reddit and Delicious, you can submit links to your website or specific products. Keep working at creating inbound links on your B2B website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Buzz Marketing for Technology

JUNE 27, 2008

Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. You will make better decisions and be more effective for the rest of your working career if you keep abreast of developments in your industry, the business environment and technology.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. Go join that! Great, now can you sustain it?

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

We all need e-mail as part of our day-to-day work lives. Nearly half those respondents (44%) spend more than 30% of their work activity on e-mail related activity. Digg this Post to del.icio.us Intranet (Finding ROI) White Paper. Pop guide to beating e-mail fatigue ," The Irish Times , December 12, 1997. Post to Slashdot.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

WebMarketCentral

JANUARY 5, 2009

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JUNE 30, 2009

Q: You work at a company that supplies electronics assembly equipment. After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

We need both…and curation doesn’t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). It’s valuable, it works and it’s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JULY 23, 2010

It is more friendly to know whose work you are reading that have it be a mystery. If so then include Reddit and Digg. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog. For people who like to have a paper checklist, check out the document below.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

NOVEMBER 8, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. 7 Captivating Works of Crowdsourced Art 7 A/B Testing Resources for Startups.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

AUGUST 29, 2023

Work With Us The Parallel Entrepreneur The Parallel Entrepreneur is someone who thrives on managing multiple ventures at once. Kevin Rose founded a company called Digg and then he went over to Google Ventures and then he decided to start the Moonbirds project. Both of them had written: Focus.

Paid Search Agency 52

Paid Search Agency Digg Advertising Agencies Ad Agencies 52

Webbiquity

JULY 18, 2012

You can’t even find anyone working in the place. But imagine that you did have a question, or something wasn’t working quite right, and you wanted to contact Facebook for assistance. Imagine that you walk into a restaurant and there’s no one there to take your order.

Facebook 100

Facebook Google Digg Privacy 100

WebMarketCentral

SEPTEMBER 4, 2008

Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

Social Media 20

Social Media Optimization Linkbait Media 20

Writing on the Web

JANUARY 17, 2011

E-books, white papers and digital downloads. So they clam up or limit their story to where they went to school and where they worked. What’s your purpose in life, and in your work? What stories do you tell yourself about the work you do? E-newsletters. Social media profiles and updates. Video clips. What drives you?

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you think your blog could improve in any of these five areas, would you give it a shot and let us know how it worked out in the comments? That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120