Webbiquity

FEBRUARY 10, 2010

The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Interact with Customers.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Share this on Bebo. Subscribe to the comments for this post?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Email this to a friend? Subscribe to the comments for this post? Tweet This!

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

JULY 28, 2008

His name is george dafermos, and his paper is titled " Management and Virtual Decentralised Networks " Â In my opinion it should be required reading for management consultants and line managers / executives working with or in 21st century organizations. . Spigit - Enabling Enterprise 2.0 Innovation Through Market Games.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Webbiquity

AUGUST 18, 2010

While the detailed work of implementing SNAP processes will fall on sales, marketing groups can certainly help in areas like research, development of content to support the SNAP process (such as industry-specific white papers and case studies), and even tools to help the sales team execute at specific points in the process.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JANUARY 15, 2010

Marketers spent a lot of time creating attractive sales collateral materials–brochures, specification sheets and the like–and getting these printed on nice, glossy paper. Store rooms and offices were full of these glorious materials. No wonder sales groups are among the heaviest corporate users of social media. DBXNT74M6AKY.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. We could tell he wasnt planning to use the tool. Comments Digg This. src = [link]. }. ); WHITE PAPERS. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Tweet This!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

FEBRUARY 9, 2010

They don’t care about the technical details behind today’s lunch special or a thought leadership white paper on “Solving Your Mid-Day Hunger Issues,&# and are likely to be skeptical of a coupon for a 5% discount on outsourcing a critical IT project or purchasing a key piece of enterprise software. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

DECEMBER 8, 2010

I have been thinking about this play for Facebook for a while – glad I am getting it down on virtual paper for my grandkids to see! Tools like Zuberance are helping to do just that and allowing firms to do special things with their advocate base like provide them special events, invites to live events etc. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool. Repurpose Old Content.

Linkbait 140

Linkbait Planning Peer-to-peer Landing Pages 140

Buzz Marketing for Technology

JUNE 27, 2008

Blogs and more instantaneous tools such as Twitter both provide us with far broader inputs than we had before, and also a ready output for what we have processed from these vast information inputs. For example, del.icio.us, used with judicious tagging, is a very powerful tool. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. The top social media tools used across all respondents are: Twitter – 88%. …But Facebook Means Consumer Marketing. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. 50+ On-demand DNS and network tools. Netpro upgrades management tools at Microsoft TechEd. Windows group management tools on tap. Newsletters. This Week in Print. Executive Guides. Special Reports. Partner Sites. Wide-Area Data Svcs. On Demand Security. Networking Solutions. Get information about your IP.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

However now we have access to many technological tools, which if used well, can assist us in coping with information overload. More on that later, along with some of the tools and approaches I find effective. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Webbiquity

MAY 30, 2010

Won Park – The Master of Origami Paper Folding by The Design Inspiration. How social media is like the seventh grade by Training Marketer. How automated social media responses make online introductions as awkward as junior high. An amazing collection of Origami art using $1 bills. The vintage clips at the end promoting Windows 1.0

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Buzz Marketing for Technology

JULY 7, 2008

7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking. I think the same is true for the bevy of social tools. Television hit a tipping point - but channels (NBC) don’t. clearspace.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 28, 2008

If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. Social media.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We Tweet This!

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. What Tools Will B2B Marketers Use? Learn more. Talking to vendors, so what?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 23, 2010

If so then include Reddit and Digg. Javascript - You should be using some kind of tool for the purpose of tracking traffic, which means you will have to copy and paste some kind of javascript code into your website for that tool to track that information. Give people the option to share your content. Are you in HR? MEASUREMENT.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

WebMarketCentral

MAY 18, 2007

Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

NOVEMBER 8, 2010

Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community. It's an awesome website analysis tool that provides all kinds of data in regards to web traffic and SEO.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JULY 18, 2012

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale.

Facebook 100

Facebook Google Digg Privacy 100

WebMarketCentral

SEPTEMBER 4, 2008

Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity. For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg.

Social Media 20

Social Media Optimization Linkbait Media 20

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Which tools are most important for social media participation, analyzing what’s being said, and separating important substance from the noise? A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Writing on the Web

JUNE 22, 2010

Download a free report, white paper, or ebook/ ecourse. Fortunately there are inexpensive tools like Suzanne’s Wordpress sales page that can help you. Subscription to a newsletter, free or otherwise. Take a poll or vote. Enter a contest. Sign up for any kind of program or subscription-based group. Share this on Bebo.

Ning 100

Ning Class Landing Pages Copywriting 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Social Spamming Social media has given spammers new tools, which they have heartily embraced. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Webbiquity

MARCH 3, 2011

Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. 10 Excellent Tools for Testing Your Site on Mobile Devices by Six Revisions.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Digg this Slashdot Reddit. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100