Trending Sources

Successful SNS’s should be modeled on the college campus

Biznology

The developers of reddit realized that after initial vertical growth based on the general members of Digg , kuro5hin, and Slashdot (techie, geeky, teens, boys), reddit would suffer from the same sort of vulnerabilities that Digg suffered when it didn’t evolve and grow and broaden itself past “ News for nerds. Google gets this, though not yet within the construct of the SNS’s.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. Their marketing has been built from the start around the idea of inbound marketing (even if they didn’t call it that). Inbound marketing activities are proven, funded, mature and ongoing.

What Could Kill Google and Facebook

Webbiquity

And Facebook’s size may be no defense against ultimate demise; it wasn’t all that long ago the MySpace was the largest social network, and the experience of social news site Digg—once valued at $100 million but sold recently for just 5% of that —is a cautionary tale. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Imagine that you walk into a restaurant and there’s no one there to take your order. You can’t even find anyone working in the place. Twice. Facebook. Google. Twitter.

StumbleUpon Marketing: 5 Ways to Get More StumbleUpon Traffic to Your Website

WindMill Networking

And unless you have a certain objective or niche demographic that tends to find a large population of your targeted users using sites like Digg , Reddit , or Delicious , my advice is simply to concentrate efforts on other more popular sites.  I will make one exception, though: StumbleUpon. Here are 5 potential ways that can help your StumbleUpon marketing be successful: 1) Advertise.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. Because thanks to books like Content Rules by Ann Handley and CC Chapman , resources like The Content Marketing Institute , and blogs like Junta42 by Joe Pulizzi , content marketing is no longer a coltish teenager. We called it The Content Grid.  Reddit.

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. Smart marketers are rushing to build their email lists and social followings. appeared first on VR Marketing Blog. RSS is passive.”

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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Digg this! Product. Price. Placement. Promotion. Share this on Facebook.

Brand 97

Will Content Marketing Destroy Social Media?

B2B Marketing Insider

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. Content Marketingmean “Whoa!”…The

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this visual how marketing automation can help in a number of ways. Share email.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Digg this!

11 Myths of Social Media Marketing

Webbiquity

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Since social media marketing is labor-intensive, we should offshore it.

Build some social media marketing backbone you big wuss

Biznology

I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston , who said, “This attitude has no place in modern marketing. This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. What Fuels Social Media Marketers? Make it you.

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My social media marketing posts from 2011

Biznology

Read more… Fire for effect when you can’t get a bead on your market — What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him. In my case, blogger outreach, social media marketing, content marketing, and digital PR is the new SEO. call this “fire for effect.” It’s also living proof of Rule 34. For real effect.

The Goal of Marketing – Trust

Fearless Competitor

We can talk about integrated marketing, social media and content marketing till the cows come home. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. believe when we embrace the need to earn trust, we can re-think how we do marketing in the first place. It doesn’t mean a hill of beans. want ME-mail.”

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity.  Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. Digg this!

Brand 63

Beating Amazon at the Review Game: Top 3 Ways to Boost Sales With Social Media Testimonials

ReadyPulse

Most major brands are now allocating larger parts of their overall marketing budget to custom content. With content marketing on the rise – a record $43.9 • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google

11 digital marketing resolution ideas for ’13

Biznology

Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below). Blogging Internet Marketing Social Sharing Facebook flipboard Foursquare Google iPad pinterest StumbleUpon twitterI am in the midst of setting up my New Year’s resolutions for 2013. Wish me luck!

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Digg this! Trick 1) Place specific Job Titles into the Likes and Interest field. Email this to a friend? Tweet This!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. Digg this!

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5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

For the B2B marketer, all this can be summed up in a small yet powerful statement; we need to adapt. And, as the conventional wisdom of marketing would have it, it’s almost impossible for your business to make inroads without capturing prospects where they are. The most successful marketing efforts will reflect social platforms as presented via mobile technology.

Content Marketing Videos: Speak to Problems First

Writing on the Web

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. Why would I want that many? I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches.

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StumbleUpon: It’s NOT About the SEO! 4 Compelling Reasons to Become a Heavy StumbleUpon User.

WindMill Networking

O.K., I am going to admit that I first joined StumbleUpon as part of a strategy that the “SEO [Search Engine Optimization] Gurus&# recommend to create backlinks to your blog content from social bookmarking sites like Digg and Reddit. Social Media Marketing 101. The idea being that the more links you have from other sites, the higher your SEO will be. And you know what? mwd.com).

5 Must-Read B2B Marketing & Social Media Books

It's All About Revenue

Great advice.  So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Periodically we review a must-read B2B marketing or social media book on this blog.  Something that could live on a marketer’s desktop – digital or physical. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Eloqua book of book reviews.

Why Content Marketing with Video Is Key

Writing on the Web

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

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Neuromarketing and How Content Marketing Works

Writing on the Web

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Digg this! Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. What are 3 ways to frustrated your reader’s brains? Share this on del.icio.us.

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Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Digg this! Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Creating Engagement in B2B Marketing A recent Cone Inc.’s Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content Kill the white paper!”

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Content Marketing with Stories: Better than Facts

Writing on the Web

2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Digg this! Related posts: Content Marketing Favorites: Telling Stories. Content Marketing with Blogs: What Do You Believe?

Creating Customer Rockstars: The Ultimate Marketing Gem

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Be a sponge, find the gems. That was some of the best advice I ever received from a mentor as I entered the start-up technology world. Many sponges and gems later, I truly believe I recently witnessed one of the … Continue reading → Share and Enjoy.

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Content Marketing with Videos: Free Webinar

Writing on the Web

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Digg this! Content Marketing Videos: Speak to Problems First. link].

Video 35

Athlete Sponsorships – The Most Under-Leveraged Social Marketing Asset

ReadyPulse

• Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google More and more brands and retailers are sponsoring athletes with the goal of leveraging their large following and influence to generate brand awareness. … Continue reading → Share and Enjoy.

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Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Hubspot

is improving its search feature, and even Digg is playing along. The real question is, how can your company take advantage of these updates to improve its own marketing? Here are the top marketing stories of the week. Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) Guess what. Updates!

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5 Big Marketing Lessons From Kickstarter

It's All About Revenue

But there are some big lessons marketers should gleam from Kickstarter’s success. For marketers this movement is a boon. It emphasizes the need for video marketing, and to create content that can spread from its place of origin to all corners of the Web. Good marketers know the value of lead nurturing. by Jesse Noyes | Tweet this. Clearly, crowdfunding can work. Reddit.

[Infographic] Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Thankfully, Quarry shows in this infographic how marketing automation can help in a number of ways. Facebook.

Digg 27

The Fifth P of the Marketing Mix

It's All About Revenue

Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. The fifth P in the marketing mix is productivity, specifically sales productivity. How exactly does sales productivity fall under marketing’s domain? It all comes down to sales enablement and marketing’s role in this area is expanding. Marketers now need to start thinking about sales enablement skills and techniques – getting sales reps the knowledge they need (efficiently) to ultimately drive more revenue for the business. Bring on the fifth P.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.

6 Writing Tips for SEO Friendly Content Marketing

Writing on the Web

Digg this! Business Blog Writing and Content Marketing: Come on, light my fire! About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEODo you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing? by Marketing Interactions.

“Sirius” About Marketing Operations

It's All About Revenue

When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. “It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”. Jonathan Block, of SiriusDecisions, says marketing operations is a fast-growing role.

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How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

Can you really market a business without a lot of money? (We wrote this special post for March Marketing Madness. With limited funds, they cannot do outbound marketing – buy ads on radio, in newspapers or on TV. Without deep pockets can they really market their businesses and get new sales opportunities? We were invited to co-host a big marketing summit.

The Story of a Short-Lived Testimonial

ReadyPulse

As marketers we all know how difficult it is to delight our customers. • Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Harder still is getting  the customer to say something good about our brand.

Digg 38

Connect Your Blog to Facebook Automatically

Writing on the Web

About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Digg this! Why Use Twitter, Facebook & LinkedIn for Content Marketing? Time-Saving Tips for Social Media Marketing. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Are your blog posts fed automatically into Facebook?

How to Structure a Marketing Operations Team

It's All About Revenue

by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? With the marketing operations role on the rise , these questions have no doubt been on the mind of many CMOs. Budgeting process. Facebook.

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