Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JUNE 23, 2011

The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website. As I said last week, your readers may scan your post, without getting their thought processes going, and move on. Share this on LinkedIn. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Share this on LinkedIn. Online Persuasion: Creating Desire. A similar hierarchy of emotional values exists. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

SEPTEMBER 28, 2010

He bases this on brain research that shows that the part of the brain responsible for our rational processes (and language) is not the part of the brain that drives decisions (which are guided by a completely different thing – the limbic system). Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 25, 2010

Do you observe your mental processes as they unfold? But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Share this on LinkedIn. Do you experience options in your mind, preview consequences, and decide? There’s no right or wrong answer here. Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

AUGUST 5, 2010

The most effective content marketing occurs with a mixture of both rational and emotional tactics. It’s almost always a process of justifying our decisions based on logical reasons. Share this on LinkedIn. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

NOVEMBER 29, 2010

Share this on LinkedIn. Emotional Attention + Memory = Content Marketing. Content Creating Processes: Do you know too much? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Webbiquity

AUGUST 5, 2010

Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. So, in the interest of helping out new business owners (or business owners new to marketing on the web) without overwhelming them, Lee “decided to create…a short list of what a small businesses CAN do when starting a blog.&#.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Writing on the Web

NOVEMBER 8, 2010

Here are a few facts about the older brain and how it likes to be marketed to. But the right brain’s ability to process visual images holds steady. Marketers would be wise to appeal to older consumers’ rich networks of long-term memories and associations. Share this on LinkedIn. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

FEBRUARY 10, 2011

Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Share this on Bebo. Tweet This!

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

OCTOBER 21, 2010

Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. But marketers continue to write messages as if people were paying attention. Share this on LinkedIn.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Tweet This!

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. My colleague Joshua Zerkel and I have perfected the art of creating marketing systems in our business. Share this on LinkedIn. Social Networking Online: How to find out what you need to know. Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Share this on LinkedIn. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JULY 15, 2010

I’m sharing these ideas here with you, about changes to how we process Web content and marketing, and would love to hear your thoughts. Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. Share this on LinkedIn. Share this on Facebook.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

OCTOBER 13, 2010

It cannot process concepts like “flexible solution&# , “integrated approach&# , or “scalable architecture&# without efforts and doubts. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Share this on LinkedIn.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Share this on LinkedIn. There are two ways to persuade people. Blog this on Blogger. Email this via Gmail.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. Share this on LinkedIn. Tweet This!

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JUNE 25, 2010

Thus, the foundation of trust set up between the buyer and seller in the sales process is of paramount importance. Here are four ways you can apply consulting skills to your selling process: 1. Great consultants have a clear process that they follow. Like consulting, selling is a process, and it’s waiting for you to master it.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

OCTOBER 7, 2010

If we can skip processing in the rational centers of the brain, and just go by our instincts and feelings, we will. Here are a few things to know about the brain, if you want to create quality content that markets your products and services: The brain is frustrated by: Tasks that take too long to resolve. Share this on LinkedIn.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Webbiquity

SEPTEMBER 1, 2010

by MediaPost Marketing Daily Commentary. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Share this on LinkedIn.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Share this on LinkedIn.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

MAY 2, 2011

Patsi: Thanks, Chip, for sharing your process and insights. Share this on LinkedIn. This one came in around $11K when you add all of the subcontractors, etc. Unless you are great at content creation, hire someone to do it. Oh, and have a GREAT blog, posted consistently. But it’s an investment that pays off over time.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Online Marketing Institute

APRIL 11, 2011

more than two-thirds of small merchants are using social media to market their business. At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. My tactic is to reduce the process down to a very simple form, an inarguable form. It doesnt have to be one or the other.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Writing on the Web

AUGUST 30, 2010

If you’re trying to build a business using Web pages, blogs, and email marketing, you need to think about these four automatic brain reactions. Keep in mind that our five senses are processing 11 million pieces of info per second. Share this on LinkedIn. Brain-Based Content Marketing: Write with Respect.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Sally Falkow reports research on new influences in the B2B buying process (e.g., Online Reputation Management.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You’re likely running educational webinars or speaking at industry conferences. This means that you probably already have a large number of resources to share.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. What is your opinion? If not, what will?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Hubspot

JULY 29, 2018

Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Google+ - Google+ is Google's social network.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Share this on LinkedIn. by eMarketer.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Writing on the Web

JULY 21, 2010

I read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Share this on LinkedIn. 3 Biggest Challenges for Online Content Marketing? How do you write content that attracts readers to your products and services?

Ning 100

Ning Digg Content Buzz 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111