Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on LinkedIn.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Buzz Marketing for Technology

DECEMBER 22, 2009

Share this on Linkedin. Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Ideally, I think you need to treat the role of the Director of Social Media as a way to activate the entire organization socially and then when that’s complete – move on to something else.

Social Media 100

Social Media Media Digg Lead Gen 100

Webbiquity

JANUARY 14, 2011

Poor results, or worse—no clear idea of what to measure or what kinds of results to expect. How will you measure them? Share this on LinkedIn. . “Build it and they will come&# approach disappointments and subsequently abandoned efforts. Selecting tactics based on perceptions and opinions rather than data. Tweet This!

Social Media 100

Social Media Media Business Digg 100

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Share this on LinkedIn. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Tweet This!

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

JULY 8, 2010

They may be measuring the wrong things. Sales isn’t the only measurement, nor is traffic. And when it comes to things like thought leadership, reputation, credibility and trust, it’s hard to measure in terms of numbers. Share this on LinkedIn. Add this link to Box.net. Subscribe to the comments for this post?

Ning 100

Ning Content Marketing Digg Buzz 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

4) Measure – and finally the hardest part for most people is the measurement of the effectiveness of the media and the efficiency of the story being spread in those media. Share this on Linkedin. So that means they need to be fluent in many social media sites. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Share this on del.icio.us.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 27, 2010

One in three marketers said that measuring results and identifying best practices are their top questions about social media marketing. The next three most common benefits noted–increased traffic and email subscribers, new business partnerships and help with SEO–are also more measures of exposure than tangible financial return.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Buzz Marketing for Technology

MARCH 2, 2010

But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Hopefully this will give you some insights into how my team creates and measures engagement at Avaya. Measuring Engagement. Share this on Linkedin. Creating Engagement. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

MARCH 16, 2010

Share this on Linkedin. Related posts: Why is measuring Lead Gen in Social Media so hard? This isn’t a new problem – how to measure lead. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

KoMarketing Associates

JANUARY 22, 2015

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Measure Performance. Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 25, 2011

Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making. Share this on LinkedIn. Share this on Bebo.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

Second we are going to need to get to a place where all this is trackable and measurable rather than unstructured workloads. Share this on Linkedin. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role. Tweet This! Share this on Facebook. Share this on del.icio.us.

Contacts 100

Contacts Tips Digg Social Media 100

Webbiquity

JULY 6, 2010

A bookmarkable collection of some of the best thinking about social media last year, grouped into specific topic areas such as “Social Media Measurement and ROI,&# “Social Media Statistics and Research&# and “Social Media Marketing Strategy, Tactics and Best Practices.&#. Share this on LinkedIn. What is Webbiquity?

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Buzz Marketing for Technology

JUNE 30, 2010

Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Share this on Linkedin. Let me explain …. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

APRIL 19, 2010

Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. Indirect vs. direct measures: Traditional advertising and marketing campaigns often lent themselves to convenient, direct measures of success (or failure), e.g.: 100 people saw our ad, 10 responded, and two purchased. Post this on Diigo.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Share this on LinkedIn. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010.

Digg 100

Digg Wikipedia Buzz Blogger 100

Buzz Marketing for Technology

JANUARY 21, 2010

4 Measure Reach Efficiency and Value. Share this on Linkedin. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Max strategy – maximize appearance in channels. 4 Find a way to take the core idea and distribute into every possible niche of consumer attention.

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

DECEMBER 16, 2010

Scribe SEO optimization – measure your content for SEO results before you publish. Share this on LinkedIn. In the meantime, check out the tools I use most frequently: KickStartCart , the world’s smartest shopping cart and database management system. Start Blogging Today - smart blog training for professionals.

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Webbiquity

SEPTEMBER 1, 2010

Jeremy Porter writes a thoughtful piece on what hasn’t changed in PR (the need to communicate to and manage relationships with various audiences) and what has (dialog rather than monologue, metrics and measurement technology, the media landscape, etc.), Share this on LinkedIn. Trail of Breadcrumbs by PR-Squared. ** 5 stars.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. Share this on LinkedIn. How did we do this before? Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on LinkedIn. increases over time. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

DECEMBER 1, 2010

“Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on LinkedIn. Share this on Bebo.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

SEPTEMBER 7, 2010

How will I measure my results? Make sure you know this before you start so you can measure the results of your nurturing campaigns accordingly. Share this on LinkedIn. Are they looking for more information on the product? Do they need more explanations on the value proposition? Will it be by tracking number of closed sales?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

FEBRUARY 18, 2011

Local Search Optimization Interview with David Mihm by Vertical Measures Blog. Share this on LinkedIn. If you decide to hire this out, what qualifications should you look for in a local SEO consultant or firm? Find the answers to these questions and others here in nine of the best local SEO guides of the past year. Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Marketing Insider Group

FEBRUARY 9, 2012

The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). I would appreciate your thoughts in the comments below or comment on Twitter , LinkedIn , or Facebook. . Photo Source.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Writing on the Web

APRIL 4, 2011

Many marketing automation systems have microsite building tools that allow you to create the site, modify content regularly, and track activity to measure the effectiveness of your content. Share this on LinkedIn. For those that are stuck on the PDF format of the white paper, I suggest dynamic PDFs and ebooks. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

OCTOBER 18, 2010

The prolific Galen De Young first clarifies which commonly used metrics aren’t particularly important (and why), then does a deep dive into several more valuable ways to measure the impact of a corporate blog, including analysis of total site traffic driven by your blog, your blog’s impact on search traffic, and visit quality.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Writing on the Web

OCTOBER 13, 2010

Brain imaging is the only true measure of emotional engagement. Share this on LinkedIn. The emotional brain doesn’t have language capabilities, so in order to report back what we’re feeling at the moment, we use our neo-cortex, the thinking brain. Much is lost in translation. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on LinkedIn. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 2, 2011

Pointing out that lead nurturing is a critical process because “9 out of 10 visitors to your website are not ready to buy now,&# this post presents seven keys to creating and maintaining a successful lead nurturing program, beginning with research and content mapping and progressing through continuous measurement and refinement.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Social Media Measurement. Top Ten blogs: Social Media Measurement by Seldom Seen Kid. Ryan Walker.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation. Engaging in Facebook and Twitter conversations. Does your company have a social media policy in place?

Marketo 48

Marketo Digg Training Social Media 48