Buzz Marketing for Technology

JULY 28, 2010

Those already predisposed to buying our products and create a level of service and differentiation for them that is commensurate with their buying habits? Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support. Stay tuned as I begin to launch this for next year.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Learn more about doing social media the RIGHT way and increasing your leads and sales – download our eGuide 'How to Generate Leads from Social Media'.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Optinmonster

MAY 16, 2023

In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website. Forums Find and participate in forum discussions about your product or your services. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

SEO 78

SEO Lead Ranking Lead Scoring Link Building 78

Buzz Marketing for Technology

JANUARY 19, 2010

If I had a dollar … Last week, I was interviewed by a technology services marketing. Tags: Branding Content Marketing Inbound Marketing Lead Generation Lead Nurturing Marketing Sales Social Media Strategy Thought Leadership. In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This!

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Measure Reach Efficiency and Value.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. However, CRM is a trifecta.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Buzz Marketing for Technology

JUNE 30, 2010

If they have committed to your technology or software as a service they most likely will be with you for twice as long unless you do something horribly wrong. Social Media is hot and I can guarantee someone is out there talking about your product or service right now. One great spot to invest in is Social Support. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Buzz Marketing for Technology

JUNE 9, 2010

Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JULY 14, 2010

There are no impulse purchases in Technology or Consulting Services. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share this on Linkedin.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Email this to a friend?

Brand Identity 100

Brand Identity Branding Digg Multi-Channel 100

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. So what’s next? “Social is much bigger than marketing and PR. It’s a customer phenomenon.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

I find myself listening to people saying “we need to create a message around this new product or service” when in reality they should be focused on creating a stronger why for their company – which would eliminate the need for a grand scheme of messaging at the individual product or service level. Tweet This! Share this on Facebook.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources). Tweet This!

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Make suggestions to other resources, including upselling to your products and services. From your blog post series, you now have several articles that can link back to your sites when posted on article directories, giving you “Google juice.&#.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

JUNE 25, 2010

The seller is often the service provider. The best rainmakers bring in new clients because they are no different when they sell their services than when they deliver their services. You must learn to lead discussions that influence direction and outcomes, and you must advocate your services and communicate your value.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. This is key to success.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JUNE 23, 2010

You don’t update your product features every day, the descriptions of your services stay pretty much the same, your hours of operation don’t change, your address doesn’t change unless you move the business (an infrequent event for most enterprises), and your “about the company&# is only revised when major developments occur.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Want to know more? Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Squidoo : Provide answers to questions about your industry and products/services. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. These are just the tip of the iceberg. Is it intuitive?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

JUNE 21, 2010

Your website is about your product or service, and the benefits it provides to buyers. Even more importantly, if your product or service is difficult to differentiate, a blog gives you a way to create differentiation via your knowledge. Your blog is about something related but much larger: your expertise. Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

SEPTEMBER 27, 2010

Get a World View: Before you can sell a product or service, you need to sell a world view. It describes their past, present and future in a way that leads inevitably to your solution. I have a couple of options for working with people, including consulting , and you can read this page here: Patsi’s Writing Services.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

FEBRUARY 13, 2010

Here the author outlines the crucial preparatory steps to a successful lead nurturing strategy. The primary buyer for a complex b2b product or service is often someone in operations seeking to solve a problem or perform a process faster/cheaper/better. Begin by creating buyer personas—who are your buyers? What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. About the author Lauren Carlson : Lauren writes about various topics related to CRM software, with particular interest in sales force automation, marketing automation, and customer service.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Share this on Bebo. Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Then you can move on to whichever more advanced tactics are relevant to your business.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. What is different now?

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. ADVERTISEMENT.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 9, 2010

In business and consumer services, the figures are 54% increase, 1% decrease. From the buyer standpoint, the two most popular uses of social media (with roughly 60% each) in the commercial realm are to “learn about new products / features / services&# and to “learn about specials and sales.&# Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? If you offer quality services to your clients, then shouldn’t your web presence reflect that?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. It’s an over-used PR buzzword. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Sentiment: Are the comments, posts etc.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MARCH 9, 2010

While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. Instead, by humanizing your company and giving a glimpse inside, it’s business value lies primarily in lead nurturing—helping move leads through the buying process. Share this on del.icio.us. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100