Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. Your prospects and clients actually want you to sell to them. We’re much more comfortable doing than selling.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

DECEMBER 1, 2010

If a prospective client were to “google” you, some of these legal articles and some references to you on bar association committees would appear in the search results. Here is a blog post to help you take advantage of these new opportunities: [link]. Let’s say you are a lawyer. See [link]. Blog this on Blogger. Share this on Facebook.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Webbiquity

FEBRUARY 11, 2011

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information.

Copywriting 100

Copywriting Tips Digg Copyright 100

Webbiquity

FEBRUARY 8, 2011

Blogging helps a company demonstrate expertise, it’s ideal for search, and as Blake Landau points out, “As push marketing becomes less effective, blogs become more important.&#. If your company doesn’t have a blog, you’re not a laggard…quite yet. There’s much more. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JULY 21, 2010

Email marketing service JangoMail came up with some tips you may find helpful. • Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Or busy moms and dads whisking their kids from one outdoor activity to the next?

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

MARCH 17, 2011

A client may not know you can help them out with other products and services unless you have a conversation with them. I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. They “don’t work for free.&#.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss. Share this on Bebo.

Social Media 100

Social Media Media Digg PR 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. In the research cited above, 74% of marketers who have been using social media for at least two years report that it has helped them close new sales. Answer prospect questions.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

It starts with a clear rationale for making investments in lead nurturing processes: “Up to 95 percent of qualified prospects on your Web site are there to research and are not yet ready to talk with a sales rep, but as many as 70 percent of them will eventually buy a product.&# ( Brian Carroll ). Share this on del.icio.us. Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

FEBRUARY 10, 2010

To Interact with Prospects. Just as many of your customers are probably on Twitter, so are your prospects. The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. To Become a Resource. To Give the Business a Personality.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MAY 10, 2010

However, while many companies have invested significantly in websites that serve the marketing function of promoting a unique value proposition, many miss the sales side of the equation—that is, proving that messaging to prospective customers. This exercise is best done in a face-to-face sales call. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

APRIL 11, 2011

Even when someone has made a referral to me, a prospective client will do a search for my name and read or view some of my content before calling me to talk. This book will help you do that. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with.

Rules 100

Rules Content Digg Custom Publishing 100

Buzz Marketing for Technology

MARCH 16, 2010

People appreciate when a company listens, and they don’t mind offers of assistance, especially when done in a helpful, friendly way. The Expressed Need can be as simple as this tweet: “[Competitor] or Avaya? I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Tweet This! Share this on Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

We get to help our thought leaders build trust virtually before they even walk in the door. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. This is actually good news for the B2B Marketer. Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

FEBRUARY 14, 2010

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

MAY 4, 2010

Granted, in the case of Webbiquity, it helped to have an established blog to link from. Of course it helps to have a sizable Twitter following, but the quality of your followers is much more important than the quantity. A SWOT analysis is one helpful tool to develop killer topics for blog posts. Use Twitter. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 18, 2010

In addition, each chapter ends with a quick summary of the key points presented, a nice touch that helps reinforce and retain the most important information. In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# They’ve done their homework.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Webbiquity

SEPTEMBER 7, 2010

Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Day 30: Prospect calls up sales (qualified lead!). Guest post by Alexandre Sagala.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog). Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

MARCH 9, 2010

It can serve one helpful role: humanizing a company. Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them. I pick up a lot of new Twitter followers here, and a fair number of LinkedIn connection requests, but rarely a Facebook invitation. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. HP, P&G) to the channel (e.g.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Hubspot

OCTOBER 5, 2017

In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). What Is Prospecting? What's the difference between leads and prospects? Sales Prospecting Techniques.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Biznology

MAY 19, 2015

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. Be nice, be generous, be useful, be helpful, and make sure you tailor-fit your post to their site and their needs. Influencer Outreach. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Marketing Insider Group

FEBRUARY 9, 2012

Programs like this are helping us all to evolve to thinking more like publishers – to put our audiences’ information needs ahead of our own. They are clearly labeled as “sponsored” and they are helping media companies to deliver against more of their visitors’ content needs.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Such as: Focus : Access advice, research and shared information to help with business decisions. Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Facebook, has only been around for seven years, after all!)

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. These include urgency (why you message is important to prospects, now ), impact (what’s in it for the reader?), Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

JUNE 25, 2010

A well-planned sales conversation can help even sophisticated buyers make smarter decisions. In fact, we’re going to let you in on a little secret: you can apply the same skills that make you a great consultant to help you succeed in selling—all you need to do is sharpen them to apply them effectively. Rainmaking is no different.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Calling even the right prospect at the wrong time, or trying to sell them the wrong product, can destroy the value of the marketing investment made to that point. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 21, 2010

Enterprises: organizations large, midsized or small can aggregate blog posts about their company or industry in one spot as a service to their customers, prospects and other interested stakeholders. For example, the iPhone got huge social media exposure when first released. Share this on Bebo. Subscribe to the comments for this post?

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JANUARY 12, 2010

The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Further, the interactions you have with these various constituencies across social networking and other media platforms demonstrate that your people aren’t just smart, they are also helpful and responsive. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 18, 2010

Diana Adams compiles an outstanding list of “though starters&# to help break through blogger writing block, including writing a follow-up to an earlier post, lessons learned from an event you’ve attended, a book review, a case study, or if all else fails—inviting another blogger you’re socially connected with to write a guest post.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

AUGUST 5, 2010

Can’t help you with that last goal, but excluding that one you’ve come to the right place. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Stumped for new blog post topic ideas? Struggling to increase blog traffic?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

AUGUST 18, 2010

Before delving into the detail behind the SNAP model, Jill notes that “Knowing as much as you can about your targeted prospect is more important than your knowledge of your own product, service, or solution. A ligned (it’s crucial to be relevant — always). P riority (maintain a sense of urgency). Share this on Bebo.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JANUARY 14, 2011

I make a comfortable income doing what I want to do and helping others do what they want to do. I consider myself privileged to be able to help some extremely talented and capable clients become more of themselves and to communicate that to the world and to their clients. It will inspire people more than you know. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100