Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Rev

AUGUST 16, 2023

But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases. It’s how organizations utilize and optimize that data that differentiates them from their competitors.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

PureB2B

MAY 30, 2022

If that’s the case, try to prioritize two main items: product needs and customer behavior. If you can understand how your product is used, why it’s used that way, and what your customers do without your product, you can get a pretty good understanding of your buyer persona.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. The supposed issue is that you’re selling to a business, so there are no psychographics.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

B2BMarketing.net

FEBRUARY 8, 2024

The Kano Model is a theory for product development and customer satisfaction developed in the 1980s by Noriaki Kano, which classifies customer preferences into five categories (variously translated from the Japanese.) What are their psychographic profiles? What is your differentiation? Accountability is hard work.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Salesforce Marketing Cloud

JANUARY 4, 2024

When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in. When you tailor messages based on customer behavior, you can more easily segment your audiences.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

RebelMouse

AUGUST 3, 2023

From the start, RebelMouse’s DNA has been focused on bringing together editorial, product, and ad tech teams to unify solutions and create incredible leverage. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

From the start, RebelMouse’s DNA has been focused on bringing together editorial, product, and ad tech teams to unify solutions and create incredible leverage. This approach is a key differentiator for our solutions, and the reason we’re making breakthroughs that the rest of the industry is missing.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

The Marketing Blender

APRIL 11, 2023

Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers. Your brand message should convey the benefits of your product or service and address the pain points of your target audience. Why is having a strong brand messaging framework important?

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

ClickZ

OCTOBER 27, 2020

It includes a wide array of data points, from mobile transactions and geolocation data to demographic and psychographic data to behavioral and contextual data that provides insight into consumer interests. Ultimately, second-party data gives marketers a result that is greater than the sum of its parts.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Unbounce

SEPTEMBER 16, 2021

Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service. your differentiator). Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

6sense

OCTOBER 5, 2021

Slintel’s differentiated approach to account insights combines hard to gather buyer insights, historical data, dozens of verified data sources, natural language processing, and human validation to produce a unique account intelligence layer. Essential account and contact-level data and insights for B2B revenue success . 20, at 10:00 a.m.

Marketing Analytics Tools 62

Marketing Analytics Tools B2B Marketing Lead Scoring Lead Ranking 62

Strategic-IC

DECEMBER 16, 2020

Programmatic advertising has revolutionised ABM allowing you to target specific accounts, and the people within those accounts, with adverts that align with the buyer’s journey, e.g. awareness-type, followed by more product-specific through to more bottom of the funnel. Psychographic data. Third-party data. Value proposition.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Programmatic advertising has revolutionised ABM allowing you to target specific accounts, and the people within those accounts, with adverts that align with the buyer’s journey, e.g. awareness-type, followed by more product-specific through to more bottom of the funnel. Psychographic data. Third-party data. Value proposition.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Imagine a situation where companies A and B have established similar target markets when selling their product or service. Additionally, you can also identify if they are using your competitor’s product or service.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Martech Advisor

JANUARY 21, 2020

Finally, it was a decade where traditional frameworks were reinvented to become “modern” to differentiate innovative disciplines from the status quo. Getting customers to become advocates and refer a product or service should be a marketers best net new customer acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

ClearVoice

JANUARY 20, 2019

When you consider the mass of customers who buy your products or select your services, how do you perceive them? You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. You won’t be wasting time and effort on generalized content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Seismic

MARCH 8, 2019

Author Philip Kotler contends, “The aim of marketing is to make selling superfluous; the aim of marketing is to know and understand the customer so well that the product or services fits and sells itself.” Use information such as demographics, geographics, and psychographics to develop personas. What do they do? Where are they?

Planning 98

Planning Effectiveness Lead Scoring Lead Ranking 98

Valasys

FEBRUARY 28, 2020

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Circle Studio

DECEMBER 28, 2017

According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients. There are many secondary research sources available to help define the demographics and psychographics of customer profile.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

6sense

DECEMBER 9, 2021

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. We also capture account and contact level psychographic data to reveal tech adoption and churn, contract renewals, buyer preferences, and market movements.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. This is a highly targeted email because it is going to people who have already expressed interest in the product.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Content Marketing Institute

NOVEMBER 5, 2017

While you have many use cases for your product or service, that thinking isn’t helpful. This group doesn’t need to share demographics or psychographics. If your product or service caters to many audiences, then it’s your job to cater your content to them. Think about people you can best help, advises @MicheleLinn.

Psychographics 109

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 109

ConvertKit

DECEMBER 19, 2018

Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? But just because other companies offer similar products doesn’t mean you shouldn’t pursue it. But just because other companies offer similar products doesn’t mean you shouldn’t pursue it.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Tony Zambito

JULY 6, 2011

About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.    Cooper barely survived the bust - and I am glad it did. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Seismic

SEPTEMBER 8, 2019

With easy digital access to information and products, the traditional buying process is no longer viable. According to Accenture , B2B companies that recognize CX is critical to growth and competitive differentiation are seeing higher-than-average revenue growth. The disruption of data and technology. Accelerate the sales cycle.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Digilant

AUGUST 10, 2023

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ConvertKit

DECEMBER 19, 2018

Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? But just because other companies offer similar products doesn’t mean you shouldn’t pursue it. But just because other companies offer similar products doesn’t mean you shouldn’t pursue it.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Directive Agency

MARCH 6, 2017

We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning? Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Martech

MARCH 15, 2022

This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 108

Valasys

SEPTEMBER 27, 2019

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Everything Technology Marketing

OCTOBER 10, 2010

What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? What value driver represents your best opportunities?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Porch Group Media

AUGUST 31, 2018

However, without knowing customers’ interests, buying intentions, detailed demographics and psychographics, marketers are severely limited in their ability to develop an omnichannel understanding of their customers and prospects for meaningful personalization across channels. Considered as one of the top five data companies in the U.S.,

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? How to Create an Advertisement. Nike: Just Do It.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101