B2B Digital Marketer

MAY 23, 2024

A go-to-market strategy is a plan that outlines how a company will sell its products to customers, focusing on reaching target audiences and achieving competitive advantages. .” – Philip Swan “Continuous innovation is key to survival.” Why is sales and marketing alignment important? What are unconsidered needs?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 52

Salesforce Marketing Cloud

JANUARY 4, 2024

When someone leaves a product page without making a purchase, filling out a form, or watching a video, you can message them with product updates, offers, or ads that are relevant to the specific item or site the prospect was interested in. Do you have a strategy for finding their demographics and behavior? More on that later.)

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Rev

AUGUST 16, 2023

When companies first started aggregating consumer data in the B2C world, they focused on demographics. But that leap could not compare to the leap of using psychographics. Exegraphics do for B2B what psychographics are doing to B2C: redefining the ways we can assess and understand our customer bases.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psycho- what ?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. Additionally, we harness psychographic data that complements both direct sales and programmatic efforts.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. Take note of where their ads and other pages land on the first search results page and use that insight to determine how you can differentiate your copy/offering. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). Programmatic advertising has revolutionised ABM allowing you to target specific accounts, and the people within those accounts, with adverts that align with the buyer’s journey, e.g. awareness-type, followed by more product-specific through to more bottom of the funnel. Psychographic data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). Programmatic advertising has revolutionised ABM allowing you to target specific accounts, and the people within those accounts, with adverts that align with the buyer’s journey, e.g. awareness-type, followed by more product-specific through to more bottom of the funnel. Psychographic data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. As much as demographics determine people’s behaviors, technographics determine the technologies and software used by your prospects. How does SalesIntel provide you with technographic data? Focused Segmentation.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

ClearVoice

JANUARY 20, 2019

When you consider the mass of customers who buy your products or select your services, how do you perceive them? You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. By demographics. By other variables. Craft the new segments.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

ClickZ

OCTOBER 27, 2020

It includes a wide array of data points, from mobile transactions and geolocation data to demographic and psychographic data to behavioral and contextual data that provides insight into consumer interests. Ultimately, second-party data gives marketers a result that is greater than the sum of its parts.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

The Marketing Blender

APRIL 11, 2023

Having a strong brand messaging framework can help your company to differentiate itself from competitors and communicate its unique value to customers. Your brand message should convey the benefits of your product or service and address the pain points of your target audience. Why is having a strong brand messaging framework important?

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

Martech Advisor

JANUARY 21, 2020

Finally, it was a decade where traditional frameworks were reinvented to become “modern” to differentiate innovative disciplines from the status quo. Getting customers to become advocates and refer a product or service should be a marketers best net new customer acquisition tactic.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Seismic

MARCH 8, 2019

Author Philip Kotler contends, “The aim of marketing is to make selling superfluous; the aim of marketing is to know and understand the customer so well that the product or services fits and sells itself.” Use information such as demographics, geographics, and psychographics to develop personas. What do they do? Where are they?

Planning 98

Planning Effectiveness Lead Scoring Lead Ranking 98

ConvertKit

DECEMBER 19, 2018

Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? But just because other companies offer similar products doesn’t mean you shouldn’t pursue it. But just because other companies offer similar products doesn’t mean you shouldn’t pursue it.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Circle Studio

DECEMBER 28, 2017

According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients. There are many secondary research sources available to help define the demographics and psychographics of customer profile.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Martech

MARCH 15, 2022

This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. As users see more relevant ads, click-through rates improve, leading to a better ROI.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 112

Digilant

AUGUST 10, 2023

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Search ads allow advertisers to drive sales by quickly engaging people who are usually in the market for a specific product or service. Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Marketing Institute

NOVEMBER 5, 2017

While you have many use cases for your product or service, that thinking isn’t helpful. This group doesn’t need to share demographics or psychographics. If your product or service caters to many audiences, then it’s your job to cater your content to them. Think about people you can best help, advises @MicheleLinn.

Psychographics 109

Psychographics Paid Search Agency Customer Satisfaction Lead Scoring 109

ConvertKit

DECEMBER 19, 2018

Have you ever come up with a seemingly original product idea, only to find that a few other people have already created something similar? But just because other companies offer similar products doesn’t mean you shouldn’t pursue it. But just because other companies offer similar products doesn’t mean you shouldn’t pursue it.

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Everything Technology Marketing

OCTOBER 10, 2010

But it doesn't get to the core of why companies are buying and what problem they are looking to solve (don’t get me wrong, demographics are still an important factor in the segmentation process, but they shouldn't drive the first steps of segmentation). Especially for solutions that can solve different problems and meet different objectives.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Porch Group Media

AUGUST 31, 2018

However, without knowing customers’ interests, buying intentions, detailed demographics and psychographics, marketers are severely limited in their ability to develop an omnichannel understanding of their customers and prospects for meaningful personalization across channels. Only a handful of larger providers offer assets at scale.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Tony Zambito

JULY 6, 2011

About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products.    Cooper barely survived the bust - and I am glad it did. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

Optinmonster

MARCH 16, 2020

” By understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. This is a highly targeted email because it is going to people who have already expressed interest in the product.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Seismic

SEPTEMBER 8, 2019

With easy digital access to information and products, the traditional buying process is no longer viable. According to Accenture , B2B companies that recognize CX is critical to growth and competitive differentiation are seeing higher-than-average revenue growth. The disruption of data and technology. Accelerate the sales cycle.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

SEPTEMBER 27, 2019

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. According to TJ Claridge, Senior Manager for Analytics at Merkle , Customer Experience will be a key brand differentiator for organizations in the year 2020.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Establish how your brand/product will be positioned. Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? What solution does your product or service provide? How to Create an Advertisement. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Huptech Web

NOVEMBER 24, 2023

This, in turn, allows businesses and organizations to create more personalized and targеtеd markеting campaigns, products, and sеrvicеs. Providеs a satisfying shopping еxpеriеncе through personalized strategies, including accurate product recommendations based on user behaviors and dynamic pricing. What is a Usеr Sеgmеnt?

Segmentation 52

Segmentation eCommerce Psychographics Top of Funnel 52

Unbounce

AUGUST 6, 2021

How Can I Make Sure I Appeal to Every Customer Demographic?”. For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” The key to converting visits on your landing page? Audience research. It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Unbounce

NOVEMBER 11, 2021

For example, you could use demographic segmentation to target groups based on traits like age and location. Or, you could break them up by their personalities and other psychological traits using psychographic segmentation. A person’s buying habits impact the type of marketing it’ll take to convince them to purchase your product.

Landing Pages 139

Landing Pages Segmentation Psychographics Optimization 139

QuanticMind

OCTOBER 24, 2017

These are some of the new tools Google has recently introduced to drive more o2o conversions and sales: Ad units such as Local inventory Ads (LIA) – the “See what’s in your store” module was recently added to Maps and search to help shoppers find what’s in stock, and can browse the most popular products and categories.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40