Account-based Marketing Glossary: 30 Terms to Know
Strategic-IC
DECEMBER 16, 2020
First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.
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