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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

First-party data. This is your data in your CRM. In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent.

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Technographic Data: Why and How Should You Use It for Revenue Expansion

SalesIntel

How does SalesIntel provide you with technographic data? What is Technographic Data? Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. Imagine a situation where companies A and B have established similar target markets when selling their product or service.

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How to Build Customer Loyalty with Content Marketing

Valasys

This includes proactively answering to the after-sales & services queries of the customers & guiding them with the insightful how-to-videos to make the best use of the products or services they have purchased. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020.

Loyalty 72
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MarTech Interview with Deepak Anchala, Founder and CEO at Slintel

6sense

What differentiates the companies that actually win deals is that they understand a buyer’s intent much sooner. They see early intent signals, and then they combine those signals and make them usable to the entire revenue team. Instead, AI and Big Data plow through millions of data points to recommend the next best action.

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How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

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10 Tips for B2B Marketers to Excel at Customer Experience Management (CXM)

Valasys

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel.