Convince & Convert

NOVEMBER 17, 2015

Their Footprint Chronicles microsite details every manufacturer and vendor in their supply chain, their labor practices, and other details. It shocks customers into wanting to do business with your company. Because you vastly exceed their expectations of how a company is supposed to communicate. Patagonia is magnificent at this.

Microsite 167

Microsite Trust Marketing Pricing Price 167

Televerde

SEPTEMBER 22, 2020

The microsite that won the Lucite trophies that you display by the coffee machine? All that time and effort spent building aided/unaided brand awareness, defining differentiators, and maintaining consistency goes to waste if their customers’ needs and perspectives aren’t front and center. The beautiful eBook you created?

Planning 52

Planning Microsite Deliverability Barriers 52

chiefmartech

JUNE 19, 2023

This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error. The glue is infinitely more malleable, and lets the shipbuilder create highly differentiated ship designs. Okay, that’s an overextended metaphor.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Content Marketing Institute

JANUARY 12, 2018

Paid digital media is driven by the need to stand out, and promotes differentiating thought leadership more and the buy-now call to action less. The PR, influencer, and analyst relations teams are laser-focused on developing earned coverage of differentiating viewpoints across myriad digital channels. Click To Tweet. Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Convince & Convert

JANUARY 14, 2016

Many financial services firms suffer from a lack of differentiation. Trust isn’t a differentiation. You can’t claim what’s expected as differentiation. T Rowe Price – This company created a microsite with an illustrated video-storybook to help people set up college funds for their kids. It’s expected.

Content Marketing 92

Content Marketing Content Microsite Differentiation 92

Convince & Convert

DECEMBER 11, 2015

We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. Differentiate your season’s greetings with original messaging and interactions. Also, stay away from tchotchkes at all costs. No one needs more junk. Make It Unique.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

SnapApp

FEBRUARY 22, 2016

Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives. . To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

Stand out - create content and experiences that differentiate your brand and make a difference in your audience’s lives. To show rather than tell some great customer success stories , Blackbaud created a microsite called Realize Real Results that hosted a variety of different content.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The Point

JUNE 1, 2010

All that said, games are a great way to differentiate your product and to break through the clutter. Increase traffic, “stickiness” and repeat visits for a campaign microsite. Games provide more in-depth engagement than other forms of digital advertising. Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Valasys

JULY 1, 2021

With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. The ease of use and affordable cost are its biggest differentiators. f) A/B Testing. The pricing starts at $15/month.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? I would say there is more of a tendency than a differentiation.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 14, 2010

The key role of sales is to provide that last 5% needed to reach a buying decision: the company’s differentiating value , or what pain the prospect will experience if they don’t buy the right product or service. Customers are those who’ve advanced from email service providers (ESPs).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Bluetext

SEPTEMBER 26, 2019

Smart branding also offers a valuable opportunity to differentiate yourself from your competitors. . We need to differentiate ourselves and stand out from our competitors in the market. United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

Content Marketing Institute

SEPTEMBER 6, 2018

To differentiate the brand in an increasingly competitive industry, California Closets focused on elevating its brand perception to a company that elegantly designs better lives. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. Your style guide should differentiate your company’s values, voice, and tone. Other companies have embraced other publishing platforms.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Hubspot

DECEMBER 18, 2012

That differential isn’t too big. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

The ROI Guy

SEPTEMBER 29, 2010

To maintain revenue, these Tech Media firms have quickly morphed to develop and deliver interactive marketing services to technology vendors, including: On-line strategy development Building online advertising businesses. and creating advertising networks.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

ClearVoice

MARCH 19, 2021

Landing page vs. microsite. A microsite is a mini website that is separate from the company’s main website. Like landing pages, a microsite is meant to serve a specific need — a campaign or a product or service. Unlike landing pages, a microsite always lives away from the website and contains a different URL.

Landing Pages 52

Landing Pages Microsite Ad Exchange Opt-in 52

Content Standard

DECEMBER 6, 2023

Try Microsites to Get Granular Decision makers within hospitals and health systems are working toward the same high-level goals, but often still live in different universes. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Seismic

JANUARY 9, 2023

We believe that sales enablement is a key differentiator that can help organizations unlock both. A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. What is sales effectiveness? Improve revenue growth and do more of what works.

Efficiency 52

Efficiency Marketing AI Effectiveness Product 52

WebMarketCentral

SEPTEMBER 29, 2009

The key role of sales is to provide that last 5% needed to reach a buying decision: the company's differentiating value , or what pain the prospect will experience if they don't buy the right product or service. Customers are those who've advanced from email service providers (ESPs).

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Seismic

MAY 17, 2022

Spaces like digital sales rooms allow sales reps to differentiate themselves from competitors and simplify virtual sales cycles for buyers. A digital sales room is a microsite where buyers and sellers can collaborate and access content that’s relevant to the deal cycle. What is a digital sales room?

Sales Cycle 52

Sales Cycle Digital Asset Management Microsite Differentiation 52

Seismic

OCTOBER 19, 2021

A digital sales room is a centralized location or microsite where sales reps and buyers can collaborate and access content that is relevant to the deal cycle. Digital sales rooms are a secure environment where sellers can create differentiated stories and personalized interactions that support buyers throughout their decision-making process.

Microsite 52

Microsite Buyer's Journey Sales Cycle Differentiation 52

Webbiquity

JULY 10, 2018

But for mature product categories, like email service providers, the emphasis is more on competitive differentiation. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. As markets mature, websites need to evolve. Special-Purpose SEO Tools.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. Then pick a microsite. A microsite offers a low-risk venue to do that without confusing customers and other visitors.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122

Contently

JUNE 20, 2017

Vox Product publishes helpful stories like “ Building the Vox Media Video Microsite ” and “ Behind Vox.com’s Homepage Refresh “ The articles explain details relevant to front-end engineers and justify important design features. The site also lets Vox differentiate itself from other media outlets covering similar topics.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Vidyard

SEPTEMBER 11, 2015

Your ability, as an event organizer, to provide added value to your registrants, speakers, and sponsors differentiates you from events where an “embedded journalist” approach isn’t being used. For organizers, the benefits of “during event” video content are profound.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

ClearVoice

SEPTEMBER 22, 2020

Content can help brands differentiate themselves. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Assisted living facilities : Trust and care quality is especially important.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

OCTOBER 29, 2012

Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic). Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Content Standard

JANUARY 24, 2018

On the Detroit’s Neighborhoods microsite, Foley has a platform to develop stories from across the city. Over time, a city that was similar to many others is now differentiated through its brand story. Brands, too, want to find out what differentiates them from the crowd of competitors and focus on that unique, authentic story.

Storytelling 54

Storytelling Brand Identity Branding B2B Thought Leadership 54

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. 88% of marketers said that interactive content is effective in differentiating their brand from their competitors. How can you provide unique value nobody else is offering?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Vidyard

SEPTEMBER 11, 2015

Your ability, as an event organizer, to provide added value to your registrants, speakers, and sponsors differentiates you from events where an “embedded journalist” approach isn’t being used. For Organizers For organizers, the benefits of “during event” video content are profound.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Your ability, as an event organizer, to provide added value to your registrants, speakers, and sponsors differentiates you from events where an “embedded journalist” approach isn’t being used. For Organizers For organizers, the benefits of “during event” video content are profound.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Webbiquity

JULY 26, 2010

Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). James Wood ( @earnestagency ) + others. Vital statistics for every B2B marketer , March 16, 2010. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Differentiation provides leverage for you to take to market. How do you know it worked? apricot_amir Click To Tweet. Do a video content gap analysis. Your videos will look and feel fresh. What do you do?

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Strategic-IC

JULY 2, 2018

Your value proposition is the core differentiator of your business, so taking the time to develop a strong value proposition is essential to driving conversions and securing sales; you should focus on connecting the value of your product to your customer’s main pain point.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Your marketing must differentiate itself from the main site because its approach, strategy, or focus are different or new. This debate is not new.

Domain 40

Domain CMS Development Storytelling Microsite 40