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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. A Humble Call-to-Action.

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Sales Futurist and Former Principal Analyst at Forrester Joins the Outreach Team!

Outreach

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. According to Forrester, 74% of customers choose the vendor that's first to provide them with new value and insights.

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Top 50 Global Thought Leaders and Influencers on Business Continuity 2024

Thinkers360

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone. Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 Pinter Score: 32.79

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5 Ways to Align Sales and Marketing around Audience-Centric Content: The New Art of Differentiation

Content Standard

Ian Forrest, global marketing officer at New York Life Investments, describes the direction his company took to become more customer centric. The post 5 Ways to Align Sales and Marketing around Audience-Centric Content: The New Art of Differentiation appeared first on Skyword. Featured image attribution: Yifei Chen on Unsplash.