Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. Any regular consumer has loads of content to engage with or ignore, so differentiation is a marketing mandate. Image attribution: Omar Lopez. Personalization.

Research 105

Research Content Marketing Paid Search Agency Content 105

Sprout Social

MARCH 7, 2022

Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Think of it as a real-time focus group that provides honest, unfiltered feedback. On Twitter, brands aren’t just part of the fun. Sometimes, they’re driving the fun themselves.

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

ClearVoice

FEBRUARY 18, 2020

We touched on the idea of focus groups , but maybe you can also create purchase groups while you’re at it. It was part Instagram story/part vacation memory and all a presentation that pulled me in and made me want to experience it in person. Though that might be fodder for an entirely different master class series!

Tips 59

Tips Class Press Paid Search Agency 59

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! It helps you stand out from your competition.

Tools 90

Tools Work Management Marketing Management Business 90

Tony Zambito

JULY 6, 2011

  A little known fact is that it was Alan Cooper who first coined the phrase buyer personas in his book to differentiate from user personas as well as to highlight that products should be designed for users and not buyers. While spending time at Cooper Design, the phrase stuck around my head like a gnat that just wouldn’t go away. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Social Listening vs. Social Monitoring. Talkwalker.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. Brand recognition: How well consumers can identify a brand “in the wild” i.e., on shelves or in an online presentation of products, amongst others in the same category.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Sprout Social

DECEMBER 21, 2023

And the process of a product competitive analysis helps businesses gather competitive intelligence to stay ahead of the competition and differentiate themselves in the market. Conducting a competitive analysis will help you determine what differentiates your products, which will help you set them apart in marketing materials and beyond.

Analysis 102

Analysis Product Marketing Management Differentiation 102

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Sana Commerce

AUGUST 21, 2023

When we compare the buying experience between two B2C customers, they will probably have different tastes and preferences when it comes to product SKUs and payment methods, but in this case the customer journey requires very little differentiation between customers. You could also leverage focus groups for an external point of view.

Optimization 52

Optimization Ideal Customer Profiles B2B Allocation 52

Sprout Social

JUNE 26, 2023

Benchmark against competitors: Compare your CX metrics to industry standards to identify if you’re falling short and recognize opportunities to differentiate yourself. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

Sprout Social

JANUARY 20, 2021

Differentiate themselves from competitors. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Marketers can collect, package and present that crystal clear feedback to leadership, product, sales teams and other disciplines. This is why B2B market research is critical.

Work Management 110

Work Management Marketing Management Research B2B Marketing 110

Hinge Marketing

MARCH 12, 2020

Compelling content, positioning and a clear differentiation strategy is universally important, but getting it right can take some digging for professional services firms. Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. Well, that’s somewhat correct.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Launch Marketing

SEPTEMBER 26, 2019

The extensive pre-purchase research buyers conduct today, especially in the B2B space, presents a rich opportunity to meet your “invisible customers” head-on in their explorations through channels such as digital marketing, pertinent content and tailored messaging. So, what does this mean for your upcoming B2B product launch ?

Top of Funnel 48

Top of Funnel Ideal Customer Profiles Practices Product 48

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. When it comes to using social media for market research, try to differentiate between good advice and needless negativity. Powerpoint Presentations.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Hubspot

JUNE 21, 2018

Once a UX project is completed, the designer and team will present a list of deliverables for review to a client or an internal team. This might include quantitative and qualitative data from user testing sessions and focus groups. Presentation is everything. Be simple: No fluff, tangents, or unnecessary descriptions.

Design 78

Design Work Management Marketing Management Deliverability 78

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. It encompasses past, present, and projected future business for the customer’s entire relationship with your company. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Sprout Social

FEBRUARY 8, 2023

That might include brick-and-mortar shops, websites, email, social and mobile—anywhere a brand is present. The goal of an omnichannel strategy is to create a customer journey that’s so seamless, it becomes a source of differentiation and a driver of customer loyalty. What are the benefits of an omnichannel strategy?

Work Management 83

Work Management Marketing Management Top of Funnel Marketing Strategy 83

Martech

FEBRUARY 11, 2022

No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more importantly, what they need.”. One-to-one personalization is the future,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Hubspot

APRIL 23, 2020

Successful products always have some kind of differentiating factor. Generally speaking, your differentiating factor will be a matter of better service, better quality, or lower prices. Unlike [primary competitor alternatives], the product [unique differentiation statement]. So how do you go about tracking that factor down?

Product 101

Product Planning Marketing & Strategy Buyer Personas 101

Content Marketing Institute

OCTOBER 23, 2018

In his recent Content Marketing World presentation on the subject of Generation Z, FutureCast President Jeff Fromm characterized this demographic group as “old souls in young bodies.” HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. What to expect when you’re connecting.

Generation 103

Generation Terms and Conditions Peer-to-peer Paid Search Agency 103

Webbiquity

FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. and Angry Birds.

Google 100

Google Tactics Tips Best Practices 100