Sprout Social

MARCH 7, 2024

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Compare your product offerings Compare your product to your competitors for quality, price, customer service and other areas to reveal your differentiators.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Martech

AUGUST 23, 2021

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here. Trevor Sumner , CEO of Perch.

Work Management 114

Work Management Content Marketing Management Lock-In 114

Sprout Social

JULY 13, 2022

These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond. 15 Europe social media statistics to shape your strategy. Europe statistics on social media jobs. You just need to gut-check your strategy against the right data.

Social Media 95

Social Media Stats Webinar Metrics Media 95

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. Social selling goes even further to benefit both B2B brands and individual salespeople: Thought Leadership: Another interesting statistical insight is that 47% of buyers report being influenced by thought leadership to purchase from a vendor who they hadn’t previously considered a leader in their field.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%. 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 11: 17 Stellar Stats and Facts for Facebook Fans. #12:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Zoominfo

OCTOBER 8, 2018

For many, interactive content is the answer to this problem – and for good reason; consider these statistics: 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors ( source ). Don’t believe us?

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. The statistic that hooked me? Why Facebook over Twitter and LinkedIn, you may ask? If it is something relevant to what they are working on, they will read it.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Scoop.it

JULY 20, 2023

In some limited cases, it can also mean taking old content you published yourself, updating it, then republishing it with new and accurate statistics or information without changing the core content format or type. Know Your Audience Inside and Out First and foremost, you need to know your audience inside and out.

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Marketing Insider Group

NOVEMBER 18, 2020

Make sure the internet platforms you’re using such as Facebook, Google, Twitter, LinkedIn, or any other services that underlie the marketing environment are integrated seamlessly. Create graphs and charts to illustrate data and statistics. Create Visual Content. Customize your images for added relevance and branding.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Zoominfo

SEPTEMBER 26, 2018

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). Storytelling adds a personal element that differentiates your employer brand from similar companies. As a result, a strong employer brand is critical to attracting your ideal candidates. Use storytelling.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Convince & Convert

AUGUST 6, 2016

As I wrote about in “ 5 Snapchat Statistics That Prove Its Power ” a few months ago: Snapchat has nearly the same usage in the USA as does Instagram. The same thing happened with Facebook (which of course was only available to youth at its inception, and as it became ubiquitous was largely abandoned by that audience).

Social Networks 113

Social Networks Terms and Conditions Facebook Network Marketing 113

Zoominfo

JUNE 18, 2019

Today, we dive a little deeper and explore 52 statistics about modern candidate sourcing. Our hope is that you can use these statistics to inform and evolve your current candidate sourcing strategy. Keep reading: 52 Statistics about Sourcing Candidates. Candidate Sourcing Statistics: Key Takeaways. The hiring landscape.

Statistics 248

Statistics Zoominfo High Quality Lead Work Management 248

Martech Advisor

NOVEMBER 13, 2019

We believe proximity marketing can help to better connect with this demographic — scroll down to read about: High net worth individuals: definition and statistics you need to see. But first, let’s look at who is a high net worth individual and vital statistics around this demographic.

Work Management 45

Work Management Marketing Management Statistics Demographics 45

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. The statistic that hooked me? Why Facebook over Twitter and LinkedIn, you may ask? If it is something relevant to what they are working on, they will read it.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. SEO vs PPC Statistics. As a consumer, Adblock is amazing: it stops all those eerily targeted ads from popping up on your Facebook feed.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

Convince & Convert

JANUARY 5, 2014

Are these posts on our Facebook page a crisis in the making, or just noise? Statistical Analysis. Understanding what works, what might work, why it might work, and under what circumstances is a major differentiator within the social media professionals ranks. Pattern Recognition. Where are the real-time marketing opportunities?

Social Media 167

Social Media Media Merchandising Communities 167

Scoop.it

JULY 13, 2023

Social media statistics offer valuable insight into your audience and help find what they like and dislike. BuzzSumo allows you to explore trends and real-time statistics for content related to a specific niche. The platform searches Facebook, Twitter, LinkedIn, Instagram, and other social media content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Sprout Social

NOVEMBER 10, 2022

Facebook’s profile for business pages is a bit unique because its bio information is split up into different sections. Ben and Jerry’s Facebook profile is a good example of this template. Template 3: About: Outline your differentiators. Give relevant statistics and details about the organization. What makes you stand out?

Social Media 91

Social Media Brand Identity Branding Media 91

Marketing Insider Group

NOVEMBER 19, 2013

We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing : 57% of the purchase process is complete before buyers talk to a supplier. Teach customers something new about their business needs then lead them to your differentiators. Now we have the research to prove it.

Promotion 100

Promotion Personalization Marketing & Strategy Differentiation 100

ClearVoice

APRIL 7, 2020

Facebook offers audience insights in its Business Manager that helps you get to know your audience’s interests and mindsets. ” Differentiated data. “To have differentiated data, you have to have a lift that is above the variance for that site.”

Demographics 59

Demographics Differentiation Statistics Positioning 59

Scoop.it

DECEMBER 1, 2020

It’s long been accepted that personalization is crucial for marketing success, and yet, 63% of marketers are still using generic lead nurture content without differentiating for different audience segments or stages of the funnel. Usually, that’s because they aren’t using created content strategically.

Lead Capture 81

Lead Capture Curation Marketing Budget Creation Top of Funnel 81

BenchmarkONE

FEBRUARY 3, 2022

Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Statistics have shown that posts on LinkedIn with images garner a 98% better comment rate than those that are text-only, so be sure to add images to your posts.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Martech Advisor

NOVEMBER 21, 2019

If you’re still not convinced about the need to create a conversational marketing blueprint, here are a few telling statistics: Over 85% of your customers would rather have a one-on-one conversation than fill out forms. Apps like Messenger by Facebook or WhatsApp for Business are great for interacting with customers and pushing sales.

Conversion 57

Conversion Marketing Management Tips Paid Search Agency 57

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Zoominfo

JULY 11, 2018

For this reason, we’ve compiled more than 90 statistics about the current state of B2B content marketing. Keep reading these content marketing statistics for new insights, best practices, and inspiration. 46% of marketers plan to add Facebook video to their content strategy in the next year ( source ). Social Media.

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Digilant

MAY 6, 2020

In an election cycle where contenders were projected to spend an unprecedented $1 billion on digital advertisements, politicians were pushed to spend advertising dollars on competitor platform, Facebook (it’s estimated that 59% of this money was spent there). Time spent playing with lenses is up 25%. Monthly active users: 330 million.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Digilant

MAY 6, 2020

In an election cycle where contenders were projected to spend an unprecedented $1 billion on digital advertisements, politicians were pushed to spend advertising dollars on competitor platform, Facebook (it’s estimated that 59% of this money was spent there). Time spent playing with lenses is up 25%. Monthly active users: 330 million.

Social Media 52

Social Media Twitter Media Advertising Agencies 52

Kapost

MAY 12, 2016

Robert Rose (RR): Because it may be the only differentiator they have left. Customer experience may be the only differentiator left <tweet-this> It only stands to reason that if WE are the ones to convince the customer that they should change, then they will also more likely choose us as the ones to BE that change. What is it?

Differentiation 48

Differentiation High Quality Lead Marketing & Strategy B2B Sales 48

Delivra

DECEMBER 18, 2018

If you know your email list is full of millennials–or you’re hoping to start adding them to your list–then you need to know about the five aspects that differentiate them from the rest of your email prospects. Statistically, millennials appreciate nonmonetary benefits more than generations before them. Higher-priority service.

Email Marketing 72

Email Marketing Planning Paid Search Agency Funnel Advertising 72

Hubspot

JANUARY 31, 2018

Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. I bet them a breakfast sandwich that I can create more leads blogging than they can in 100 hours of cold calling -- and I have the statistics to prove it. The first thing you need to do? Cold calling.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Outgrow

FEBRUARY 12, 2023

What differentiates one brand from another is its strategy and the way they promote itself. For instance, other than asking them to write posts, you can ask them to take over your account, and host giveaways and LIVE sessions on social media platforms like Instagram, YouTube, and Facebook.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

The Point

JUNE 1, 2010

According to recent statistics, fully 65 percent of US households play some form of video or computer games. The Facebook game Farmville has (at last count) more than 30 million active daily users. All that said, games are a great way to differentiate your product and to break through the clutter. The future is anyone’s guess!

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

ClearVoice

JUNE 25, 2020

The United States Bureau of Labor Statistics reported 55 million people in the country were freelancers or ‘gig workers,’ making up a staggering 34 percent of the workforce. Twitter already announced the option to WFH permanently, and Google and Facebook will remain closed at least until 2021. The gig economy is not a new term.

Copywriting 126

Copywriting Ideal Customer Profiles Lead Ranking Click Rate 126

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Companies now use copywriting to differentiate what they have to offer, by developing a clear tone of voice or house style. landing page conversion statistics]. Copy - over and out?

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. article cited a statistic from CSO Insights that 60% of marketing organizations used some form of lead scoring before passing leads to sales. What do you do when you leave that bank?

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Convert

MAY 24, 2022

The Wall Street Journal put the increasing costs of ads into perspective; Plum Deluxe, a loose tea business, used to pay $27 to acquire a new customer via Facebook and Instagram ads. How can you differentiate your brand from your competitors? Now that cost is ten times higher. Who are your customers?

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Meerkat Marketing

JANUARY 13, 2021

The issue with using the most popular hashtags on Instagram is that it becomes very difficult to differentiate and have your content stand out when you’re competing against millions of other posts all using the same hashtags. . You need to use targeted hashtags as opposed to the most popular hashtags.

Allocation 76

Allocation Demographics Social Media User-Generated Content 76