Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. This type of analysis can help you discover how your brand can differentiate itself through marketing.

SWOT 103

SWOT Comparison Peer-to-peer Analysis 103

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Top posts: Track competitor posts performing the best.

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. In order to make sales, it’s important to highlight a distinct differentiation between a company and their offerings in comparison to their competitors.

Pricing 107

Pricing Price B2B Content 107

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. For example, let’s say customers are placing Google searches that are relevant to your brand, but most of them end up going to a competitor’s site rather than yours.

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Hinge Marketing

FEBRUARY 16, 2023

The scope of the project, the features you want, and the goals you want to achieve will impact the overall investment. A basic website with minimal features will cost less than a complex website with advanced features such as custom integrations, custom mapping or filtering, and high-end design elements.

CMS Development 121

CMS Development Cost Marketing Websites B2B 121

Hubspot

DECEMBER 10, 2018

A powerful way to differentiate your brand is by telling stories. 5 Pro Tips for Creating a Window Display That Sells [+ Examples]. For example, when Sessions Music, an education company, discovered that 75% of their students were under the age of 15 , they designed their display windows to grab young students’ attention.

Display 74

Display Examples Merchandising Tips 74

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

Content 80

Content Work Management Ad Frequency Marketing Management 80

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Content Standard

DECEMBER 6, 2023

The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors. I’m going to walk you through an example of what this looks like.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

The Marketing Blender

MARCH 28, 2023

In B2B marketing, brand messaging is particularly important because it helps businesses differentiate themselves from their competitors and establish a strong reputation in the market. A strong brand message can help businesses differentiate themselves and highlight what sets them apart from the competition.

Trust Marketing 59

Trust Marketing B2B Marketing Work Management Marketing Management 59

Engagio

MARCH 29, 2021

The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.” Demandbase is one of the only account-based platforms that has a native personalization feature.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Salesforce Marketing Cloud

JUNE 14, 2023

As you explain the subscription package, your prospect leans forward, maintains eye contact, and nods — clear signs of interest. If you haven’t already taken advantage of the AI and automation features of your customer relationship management (CRM) platform, do so. These features aren’t just nifty toys.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

FunnelEnvy

AUGUST 7, 2023

These examples are consumer-based, but the lesson is the same: juxtaposing the cost of your desired option with more and less expensive options can help nudge prospects down the desired path. Consider the movie theater example. Remember the old marketing adage here: benefits are more important than features.

Pricing 52

Pricing Price Paid Search Agency Companies 52

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Plus, it gives custom KPI-driven goal tracking.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Tiecas

MAY 17, 2024

It doesn’t just list features; it highlights the benefits your products or services provide. For example, instead of saying, “Our pumps have a high flow rate,” you could say, “Our high-performance pumps deliver the reliable flow rates needed to meet your demanding production targets.”

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Sprout Social

FEBRUARY 22, 2019

Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Let’s look at a shining example of how social listening on Instagram can help you connect with customers. Social listening is invaluable for tracking industry trends. Complaints?

Eye-Tracking 106

Eye-Tracking Tagging Work Management Analysis 106

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

NetLine

DECEMBER 18, 2023

On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye. Leads in the early stages of their customer journey will land at the top of the funnel, whereas those who are both problem and solution-aware can be fast-tracked to the bottom of the funnel.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Scoop.it

OCTOBER 7, 2021

This is an example of how you can create buyer personas effectively. Focus on benefits over features. Product features are useful information for the audience who wants to learn more about the specification. It’s a bit tricky because a product and its features are often tied with one another. Source: scoop.it.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

Televerde

MAY 4, 2021

You’ll take steps to differentiate yourself from others online and finally lead people into the purchasing stage, after which the funnel ends. Full-funnel marketing features three primary stages that people will navigate once they’ve first stumbled upon your business. The Three Stages of Full-Funnel Marketing.

Top of Funnel 69

Top of Funnel Marketing Funnels Funnel Advertising Advertising Funnels 69

Canadian Marketing Association

MARCH 5, 2020

Think of legal, compliance, or senior management teams as an example. Often, a new commercial martech platform will create dependencies whereby the next custom digital feature you want to add or roll out can’t be done without significant investment in development time, if it can be done at all.

Work Management 62

Work Management Marketing Management Marketing Automation Services B2B Marketing 62

Parse.ly

OCTOBER 28, 2020

So, which should you track? Tracking Content Marketing KPIs. Specific KPIs to Track. Why your company needs to track content marketing KPIs. That means content marketers still need to track KPIs that can tell them how people are interacting with their content, not just how often. How to track it: Parse.ly

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Sprout Social

MAY 28, 2020

Plan tags and tracking now to report more effectively later. While campaign hashtags are still an effective way to encourage engagement among your audience and create a thread of connected content on social, brands also need to embrace other tactics to get eyes on their content. Optimize campaigns with real-time data and feedback.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Valasys

MARCH 27, 2023

It should cover everything in between and begin with strategy and end with tracking. Creating templates for salespeople to use, sharing product walkthroughs and demos, and one-on-one Q&As are examples of coaching on the other hand. The most comprehensive overview of your business and product is provided in sales decks.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Directive Agency

JULY 12, 2022

Considering that pricing pages occupy the final stage of the funnel, it’s safe to assume that the web visitors looking at these assets already have a solid idea of what features and functionalities they’ll be getting. For an excellent example of a clutter-free page that lets decision-prompting elements shine, check out Aura.

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

Heinz Marketing

JULY 20, 2020

How do you differentiate and still win. They can’t even perceive value if you just talk about your solution, it’s features and benefits. Today we are featuring, every week feature some of the best and brightest minds in B2B sales and marketing. COVID-19 was a bit of a spark in our eyes at that point.

Sales Management 115

Sales Management Top of Funnel Work Management Peer-to-peer 115

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 4 Video Resume Examples + Templates 6.1

Template 73

Template Video Marketing Work Management FAQ 73

Hinge Marketing

APRIL 18, 2016

Develop strong, easy-to-understand differentiators. You’ve got a built-in differentiator. What’s a differentiator? It’s a feature or benefit that sets you apart from the competition. That’s your differentiator. Three things make a high-value differentiator: Truth. Tracking your marketing is important, too.

Organization 48

Organization Service Peer-to-peer Marketing & Strategy 48

Kevin Indig

APRIL 1, 2023

Performance vs. editorial content When we think about quality, we first have to differentiate between performance and editorial content. An example of editorial content: Marc Andreessen’s essay “it’s time to build” ( link ) Editorial content has the goal of generating attention to a narrative.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClickZ

JANUARY 24, 2020

Whilst they remain in the eyes of their customers a traditional company they still get ahead of the curve by investing in advanced retail analytics and customer data. So, consistency in your brand image is important, but risk-taking and disruption will differentiate you from your competitors. Key takeaways for retailers.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

SmartBug Media

NOVEMBER 11, 2019

use attractive calls to action and hyperlink differentiation. If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). Although it lacks a few key features such as chat and video recording.). optimize your page speed. use images wisely.

Marketing Automation Services 61

Marketing Automation Services CMS Development Marketing Websites Tools 61

ClearVoice

MARCH 19, 2021

Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it. They might hammer a point home on certain product features (i.e., They can showcase a thousand products so fast the eye can’t follow (Target) or never show the product (insurance).

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

SEPTEMBER 24, 2018

One leading example of this gamified approach is the Nike+ Fuelband app, which was first launched in 2012 as a way to combine personal fitness wear with an app-based consumer experience. M&Ms achieved this with an “Eye-Spy Pretzel” puzzle posted as an image to its Facebook account. Image attribution: Bao Truong.

Enterprise Management 80

Enterprise Management Communities Work Management Marketing Management 80

DivvyHQ

AUGUST 27, 2018

In line with our no-BS approach to helping you evaluate solutions and make the right choice, today we’ll go over key features and capabilities of content planning tools that suit the needs of various teams and organizations. Can editors easily track revisions as they happen? Seek out examples of industry and user recognition.

Planning 40

Planning Tools Work Management Marketing Management 40

Hubspot

APRIL 1, 2018

The 17 Best Advertisement Examples (And What Made Them Successful). Its campaign, which featured print ads showing bottles "in the wild," was so successful that they didn’t stop running it for 25 years. Be determined and differentiate your product in the same way. My eyes are still wet while writing this blurb.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convert

SEPTEMBER 16, 2022

You will understand why they (the optimizers featured here) think the way they do about certain ideas and concepts. Constructing a fail-proof sales pitch The power of copy in conversions Product stories Examples of genius product page elements to get inspired by. He always shares when a new episode is out on LinkedIn. Andra Baragan.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Belkins

APRIL 19, 2020

Add emotions, and you’ll give your marketing message that much-needed human approach that differentiates it from others. VW: Emotional Marketing Example. Here’s an example of how VW uses emotions to connect with customers. For example, you can show how your product or service can save money for businesses.

B2B Sales 64

B2B Sales B2B Marketing Automation Services Paid Search Agency 64