WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. These standards are useful for ensuring that essential product information is always created, in a consistent and familiar form.

Content 120

Content Activities Product Marketing 120

WriteSpark

MARCH 26, 2009

Launching a New Product. The launch of a new product typically requires numerous types of print and online content, everything from a multi-page glossy brochure to a three-inch Web banner ad. A brochure or data sheet is almost mandatory to introduce the product. Promoting a New Version.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MAY 14, 2013

We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? We found a significant difference in the focus between high growth and average growth firms. How do average and high growth firms judge the tools’ effectiveness? Focus on Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

Teaching a generalist writer about your products, customers, and applications probably isn't a good use of time--for yourself or your subject experts. And this experience makes a difference in producing on-target content quickly and with minimal guidance or management throughout the writing and review processes.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MAY 14, 2013

We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? We found a significant difference in the focus between high growth and average growth firms. How do average and high growth firms judge the tools’ effectiveness? Focus on Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Use the criteria below to guide the decision within your marketing environment. Time and workload demands.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

AUGUST 12, 2008

Whats the Difference?   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MAY 18, 2010

Or, the writer starts writing according to an approved outline, then is told to stop because the product or marketing directions are changing. In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. The project may go into limbo for days, weeks, or longer.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

AUGUST 13, 2013

Different project types simply have differing needs for a writer's knowledge, skill, and focus. Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Different project types simply have differing needs for a writer''s knowledge, skill, and focus. Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Look out especially for homonyms that have different meanings (e.g., their, there, they're).

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Look out especially for homonyms that have different meanings (e.g., their, there, they're).

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

SEPTEMBER 24, 2009

And what differences can they make for your sales materials? . Selling a technology product or service is decidedly different than other B2B or B2C marketing. You will notice the difference in promotional text that is more specific and authoritative, rather than simply filled the with the latest trendy buzzwords.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120

WriteSpark

OCTOBER 28, 2008

Whats the Difference? Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog. Case Studies. Content Marketing. Sales Materials.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120