Biznology

FEBRUARY 5, 2016

But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. Remember, no one’s looking for your product, really. Succeeding at marketing these days really isn’t that hard. Where are they looking?

Planning 80

Planning Mobile Marketing Social Networks Search Marketing 80

Biznology

MAY 22, 2013

But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. What’s more important is how well you’re positioned for the future. Search engines used to be about helping customers find information.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

AUGUST 18, 2010

Product Use Education. When you inform a customer about a product update, you don't get into the details about exactly how it works. This is why you need to develop content with the intent to educate. This type of content is the "How To's" of your product or service. Product Application Education.

Education 80

Education Intent Content Wikipedia 80

Biznology

FEBRUARY 10, 2015

” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” If your project doesn’t warrant a page of your own, you can develop your brand on other pages. It’s a lifetime membership, sure to outlast your current position. Don’t do it.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

NOVEMBER 11, 2014

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. For those of you who don’t know, an asana is a yoga position. Downward-facing dog is an asana.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

MAY 16, 2017

A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. and Bing in a very positive, at best, or neutral, at very least. It’s not about keywords, it about proper names. Buon Appetito. Arrivederci!

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

AUGUST 30, 2011

The idea easily transfers to Twitter. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. I have won contracts and business on the power of five-digit followers on Twitter, which is modest compared to most of my peers.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Biznology

JANUARY 13, 2015

They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+. Positive Social Shares/Mentions. Positive “Reviews” on an Independent Google Verifiable Source. A Very Positive Reputation On Blogs and Forums, etc. Robust Contact and/or Customer Service Information.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

JANUARY 7, 2014

Good news: once you’re on board, you’ll probably be a go-to guy for as long as you’re positive, responsive, and professional. You need to jump in, feet-first, into social media, including your own personal Facebook, Twitter, or Google+ profile. That’s not to say you need to become square or reporterly.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

NOVEMBER 29, 2011

Below is an example of a message model we developed for Miriam’s Kitchen for National Homelessness Month. While this has never actually happened to us or our clients, we have felt enough saber-rattling and there have been enough shots over our bow that we make sure we never put anyone into a defensive position.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

FEBRUARY 14, 2018

Today it is almost impossible to avoid taking a position on many political and socio-economic issues, especially with social media ready to spread news (and sometimes distort content) overnight. This exacerbates extreme positions. Boycotts of brands that have taken a position perceived as partisan have become common.

Contingency Planning 149

Contingency Planning Paid Search Agency Brand Identity Branding 149

Biznology

AUGUST 15, 2018

Every CEO today is feeling the growing pressure to take a position on some social or cultural issue that has become mainstream in our digital, partisan world. Immediately the number of Twitter messages referring to Dick’s jumped 12,000% from its average, with 79% being positive. How to convincingly communicate your position.

Brand Identity 123

Brand Identity Branding Case Studies Storytelling 123

Biznology

JULY 31, 2012

Why not create LinkedIn, Twitter and About.me When you share, are you sharing openly and publicly or do you have your privacy settings on Facebook, Twitter, and Google+ locked down? Do you weave all of your properties together with links that include your name, brand, company, product? Are you developing your following?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

JUNE 10, 2014

Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators.

Digg 80

Digg Verticals Communities Social Networks 80