article thumbnail

Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Designing an Engaging Webinar. Many webinars might as well be YouTube videos, and that’s often their long-term fate. Technical Considerations for GoToWebinar and Marketo.

Marketo 105
article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. They are designed for different purposes, as noted.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Best Virtual Event Platforms

Webbiquity

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

article thumbnail

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100
article thumbnail

Marketing to Gen Z | Come for the Authenticity, Stay for the Experiences

Adobe Experience Cloud Blog

About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. The most popular social media platforms among Gen Z include YouTube, Instagram, and Snapchat. Gen Zers turn to YouTube for more than ASMR and cat videos. Design great experiences into your offerings.

Planning 174
article thumbnail

The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

Last year, Marketo kicked off a multiyear alliance with Google Cloud, to migrate our entire infrastructure to the Google Cloud Platform. Currently, the Marketo Engagement Platform manages nearly half a trillion of these interactions every year. Introducing Marketo Audience AI.

article thumbnail

Marketo Lead Scoring 101

SmartBug Media

By the time they are ready, they’ve seen your website, your competitors’ websites, attended a webinar, watched a YouTube video , been on all the review and social media sites, and downloaded applicable thought leadership content. In fact, according to Marketo , 25 percent of all leads will never buy your product or service.